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MACRO ANALYSIS OF

MOBILE HANDSET INDUSTRY

PRESENTED BY : -
NAME UNI. EX. NO.
Govind Chaudhari (174)
Pratik Devani (283)
Dilip Khunt (308)
Viral Soni (437)
Hardik Thakkar (441)

NSVKMS MBA COLLEGE,VISNAGAR


Table of content
SERIAL PARTICULAR
NO.
1 Objectives of research

2 Research methodology

3 History of Mobile

4 PEST analysis

5 Porter’s five force model

6 OT analysis

7 4 P’S analysis
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Conti..
SERIAL PARTICULAR
NO.
8
Challenges for the private banking sec
9 .
Key success factors
10
Bibliography

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Objectives of research
 To identify the key success factors of the
industry.
 To study the different environmental factors of
the industry.
 To analyze the different competitive forces of
the industry.
 To know the opportunities and threats of the
industry.
 To know about the industry structure with
currant scenario and with major players.

NSVKMS MBA COLLEGE,VISNAGAR


BACK
RESEARCH METHODOLOGY
 Objective:
Macro Analysis of Mobile Handset Industry.
 Scope of the Study:
Size and structure of Mobile Handset Industry.
Financial position of top three Mobile Handset Industry.
Growth intercomparison of Mobile Manufacture.
 Data Type:
Secondary data only
 Data Source:
Magazines, Internet websites, Books.

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BACK
CONTI…
 Time duration:
16 weeks and 18 days
 Tools Used for Analysis:
Porter’s Five Force Model
PEST Analysis
OT Analysis
Four P’s Analysis
Key Success Factor

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HISTORY OF Mobile Hanset Industry

 Mobile phone: Definition

 History of mobile phones

 Pioneers of the cell phone


Analog cellular telephony (1G)

Digital mobile communication (2G)

Wideband mobile communication (3G)

Broadband Fourth generation (4G)

CDMA

GSM

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BACK
PEST ANALYSIS

 Political factors.

 Economical factors.

 Social factors.

 Technological factors

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BACK
POLITICAL FACTORS

 Government budget

 Foreign direct investment

 Export-import policy

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ECONOMICAL FACTORS

 Market Share

 Income:

 Impact of Interim Budget 2009

 Budget Impact:

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SOCIOAL FACTORS
 As a best Interactive medium:

 To maintain social relationship:

 For business purpose:

 For interacting internationally:

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TECHNOLOGICAL FACTORS
 GSM: Global System for Mobile

 CDMA: Code Division Multiple Access

 Zeroth” Generation (OG)

 The First Generation (1G)

 2G handset

 3G handset

 Smart phones

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PORTER’S FIVE FORCE MODEL

 The threat from the new entrant

 The threat from the substitutes

 Bargaining power of the suppliers

 Among the competitors rivalry

 Bargaining power of the buyers

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BACK
Conti…
CRITERIA’S HIGH MODERATE LOW

THREAT FROM
THE NEW
ENTRANTS
RIVALRY
AMONG
COMPETITORS
BARGAINING
POWER OF
SUPPLIERS

THE THREAT
FROM THE
SUBSTITUTES
BARGAINING
POWER OF THE
BUYERS
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OT ANALYSIS
 OPPOUTTUNITY
Ω Innovative products.

Ω Technological advantages.

Ω Very high growth rate(over 100%) of mobile


users
Ω Sharp fall in air time tariff

Ω New investment opportunities.


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BACK
Conti…
 THREATS
Ω Change in government policies.

Ω Increase in Inflation.

Ω Rapid changes in technology.

Ω Change in customer preference.

Ω Increase in investment alternatives.


Ω IMEI number

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4 P’S ANALYSIS
 PRODUCT
Different types of mobiles
 PLACE
Retail store of Mobile
 PRICE
Features
Technology

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BACK
Conti..
 PROMOTION
Advertisements in news papers, hoardings,
television, sponsoring films, sports events,
hiring the celebrity, is financing the film.

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CHALLENGES
 To compete in this competition.

 To continue in handset business, one needs to


be present in both CDMA and GSM segment
 How to build upon brand value?

 handset manufacturers will be unable to keep


pace with increasing demands from carriers.

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BACK
KEY SUCCESS FACTORS

 Marketing related KSFs

 Technology related KSFs

 Manufacturing related KSFs

 Distribution related KSFs

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BACK
BIBLIOGRAPHY
 Books:
 Philip Kotler, Kevin Lane Keller, Abraham Cosí,
Mithileshwar Jha “Marketing Management” 12th
Edition.
 Dam Stom Bock, “The mobile Revolution” 4th
Editition.
 Arthur A Thompson Jr at al, “Crafting and Executing
stratgy” 14th Edition.
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BACK
Conti..
 WEBSITES:
 http://www.coai.com
 http://www.trai.gov.in/StudyPapers_list_year.asp
 http://stats.getjar.com/statistics/
 http:// www.nokia.com/in
 http://www.lgindia.com
 http://www.sonyericsson.com 
 http://www.samsung.com
 http://www.motorola.com

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NSVKMS MBA COLLEGE,VISNAGAR

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