COMMUNICATION &

ITS IMPORTANCE

The Goals of Communications:

To change behavior

To get and give

Information

To persuade

To get action

To ensure understanding

What are the most common ways we

communicate?

rd
o
W
en
Spok

Written Word

ges
a
m
al I
u
s
i
V

Bod
y

La n

gua
ge

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Components of
Communication

Listening
Speaking
Reading
Writing

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So how does communication takes

place?

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What causes distortion or the

barriers to Communications?

Perceptions
Language
Semantics
Personal
Interests
Emotions
Environment
noise

Preconceived
notions/expectati
ons
Wordiness
Attention span
Physical hearing
problem
Speed of thought

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Dangers of miscommunication

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Body Language

Kinesics
Oculesics
Hepatics
Proxemics
Chronemics
Artifacts-Dress & Attire

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Current Challenges for Business

Communicators

Ongoing development of new information

technologies

Increasingly global nature of business

Growing diversity in the workplace and in

types of workplaces

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New Technologies for

Communication

Informational
databases
Electronic mail
systems
Voice mail systems
Fax machine systems
Cellular phone
systems
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Technological Advances in
Communication

Internet

World Wide Web (WWW)

Global system of computer networks used by

many firms use it to communicate with their
suppliers.
Provides multimedia access to the Internet.

Intranets

A company-wide system of computer networks

for information sharing by employees inside
the firm.
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How Do New Technologies

Affect Behavior?

Fast, immediate access to information

Immediate access to people in power
Instant information exchange across
distance
Makes schedules & office hours
irrelevant
May equalize group power
May equalize group participation
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How Do New Technologies

Affect Behavior?

Communication can become more

impersonal--interaction with a machine
Interpersonal skills may diminish--less
tact, less graciousness
Non-verbal cues lacking
Alters social context
Easy to become overwhelmed with
information
Encourages polyphasic activity
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Communication Networks

Formal Network

Well-established, usually along operational

lines
Depends on certain established forms or
genres in the company
Planned and managed

Informal Network

Complex
Ever changing

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Factors Affecting the

Communication in a Business

Nature of the business

Operating plan
Business environment
Geographic dispersion
People
Company culture

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The Business Communication

Process

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Key
Takeawa
y

Watch your thoughts; they

become words. Watch your
words; they become actions.
Watch your actions; they
become habits. Watch your
habits; they become
character. Watch your
character; it becomes your
DESTINY.
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