PROJECT BY:

AJAY PRATAP SINGH

SARATH JO
REMIL MUSHTHAQ
SAFUVAN P P
ANZIFER
RAJKUMAR

Maruti Suzuki India Private

Limited
In 1953, the government of India and the Indian private sector initiated
manufacturing processes to help develop the automobile industry.

Driving the most luxurious car has been made possible by the stiff competition in
the automobile industry in India
Every other day, we have been hearing about some new launches, some low cost
cars - all customized in a manner such that the common man is not left behind.

 Maruti Suzuki India Limited (MSIL) is primarily in the business of manufacture,

purchase and sale of motor vehicles and spare parts (automobiles).
The Company is a subsidiary of Suzuki Motor Corporation
Suzuki Motor Corporation is a pioneer and market leader in small car
manufacturing segment in Japan. Further, Suzuki Motor Corporation has a in
motorcycle manufacturing sector.

History
In February 1981 Maruti Udyog Limited (MUL) was incorporated under the
provision of the Indian Companies Act 1956
A license and Joint Venture Agreement was signed between Government of India
and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in October
1982.
The manufacturing Unit of is located at Palam Gurgaon Road, Gurgaon, Haryana

What makes them different?

Maruti finance
i. Finance is one of the major decision making factor in a car purchase.
ii.

In a market where more than 70% of cars are financed, Maruti has strategically
utilized this opportunity and entered into financing field quicker than anyone
else

iii. Maruti has tied up with 8 different companies to form a consortium and with
these companies, like Citigroup, ICICI, HDFC, Bank of Punjab and others.

 Maruti insurance
i.

Maruti has tied with different companies like Bajaj Allianz, National Insurance
Company, New India Assurance etc. to bring this service to its customers

ii. Maruti insurance is an easy way for their customers to get their car repaired
and claim the insurance money in anywhere in India

 True value service & vast distribution and customer care chain
i.

True value service helps the customers to buy second hand vehicles for a
reasonable price and get the customer care facilities, warranty, guaranty and
other facilities by the company itself for some years

ii. Maruti Suzuki is known for its customer service chain all over India. There are
more than 2000 Maruti authorized customer service centers and more than
1000 sales outlets all over India

Human resource
management
An efficient HR Manager should be
1.

Understanding the business

2.

Understanding the skills apt and required for the smooth running of the
business

3.

HR competence or precisely subject knowledge

4.

People Centric

 Employee Recruitment Procedure in Maruti Suzuki

1.

Preparation of the manpower budgeting by the Chief Executive Officer, General

Manager(HR) and the Head of the Departments of the company at the end of
every financial year.
The Manager of the concerned department in need of manpower request for a
Manpower Approval Form from the GM-HR of the Company.

2.

After the approval of this form it is send to the Recruitment Manager where
sourcing of the CV is done.

3. The shortlisted candidates are then called for the interview and screening
process.
4. There are three levels of interview
Functional Interview Round
JAF
HR interview

Vision
The leader in the Indian AutomobileIndustry, creating customer delight
andshareholders wealth. A pride of India.
Values of the company
CUSTOMER OBSESSION
FAST,FLEXIBLE&FASTMOVER
INNOVATION AND CREATIVITY
NETWORKING AND PARTNERSHIP
OPENNESS AND LEARNING

Organisational structure
& design
The division of activity takes place on the basis of certain important functions such as
finance, marketing, engineering and sale, spares, production material, parts inspection,
quality assurance, human resource development, information technology, new business
and administration
The employees usually are divided into six functional heads namely:
Workers and Technicians
Supervisors
Executives
Section Manager
Department Manager
Division Manager

Strategic Planning
Strategy of MSIL
1.

Increase and strengthen the manpower.

2.

Increase in salary to sales agent.

3.

Providing incentives.

4.

Focus on mini markets segments to beat stiff competition.

5.

Developing capabilities and internal resources to finance its expansion and

growth.

6.

To stay away from the Ultra-Low cost segment

 PORTERS FIVE FORCES MODEL

1.

Threat of the New Entrants: Increasing

2.

Threat of new Substitutes: Low to Medium

3.

Bargaining power of the Supplier: Low

4.

Bargaining power of buyers: Increasing

5.

Competitive Rivalry: High

Marketing Strategy Of Maruti

Suzuki
PRODUCT STRATEGY
i.

The product strategy of Maruti is that it's focus is on the catering the needs
of almost all the segments.

ii.

Maruti Suzuki offers 16 brands.They are Maruti 800, Maruti Omni, Maruti
Alto, Maruti Versa, Maruti Gypsy, Maruti A Star, Maruti Wagon R, Maruti Zen
Estilo, Maruti Swift,Maruti SX4, Maruti Kizashi, Maruti Eeco, Maruti Ertiga,
Maruti Grand Vitara

 PRICING STRATEGY
i.

Every customer can own a car or else upgrade to another one of there own
choice

ii.

Price-point-strategy where in they have all products are available in almost

all possible price points.

 DISTRIBUTION STRATEGY
i.

Maruti has a strong dealer network in india.

ii.

It was one of the first company in the country to understand the importance
of after sales service in high involvement products like cars

iii.

Maruti has the largest distribution & Service network comprising of over
400 sales showrooms, over 600 dealer workshops, and 1900 Authorized
Service Stations spanning across over 1190 cities unparalleled in the
country. It has 30 Express Service Stations on 30 National

 PROMOTION STRATEGY
i.

The company has launched road safety mission under which 5,00,000
people will be trained in the next three years.

ii.

This will be done through two channels - Institute of Driving Training and
Research (IDTR) and the Maruti Driving Schools spread across the country.

iii.

The company has always promoted the concept of "Reduce, Reuse,

Recycle" (3R's)

iv.

The company has taken help of all the promotional tools like radio,
television, road shows, print media, workshops and seminars to promote
their cars

SWOT analysis
STRENGTHS:
Japanese Management practices (that had captured Japan over USA to the status of
top Auto manufacturing country in the world)Early mover advantages
Recruitment is done in very tedious man reinsuring talent and best professionals
Established distributions and after sales network
Understanding of Indian market
Ability to design new products with differentiating features.
Brand image
Experience and knows how in technology

 WEAKNESSSES:
Maruti Suzuki India Ltd. Is Still depends upon SUZUKI CORPORATION
Lack of experience with foreign market

Heavy import tariffs on fully built imported models.

Comparatively new to diesel cars.

People resist to upper segment models.
Heavy import tariffs on fully built imported models.

 OPPORTUNITIES:
Maruti Suzuki is the first company to roll out suitably designed cars as per
Govt.s
Other automobile companies lacks economy of scale, so market is still open.

With increase in Income scale of individual, Demand for cars are rising.

Increased in purchasing power of indian middle class category.

Government subsides.
Tax benefits.
Prospective buyers from two wheeler segment.

 THREATS:
Numbers of new Technology driven players and manufactures are in market
Govt .reducing support and cutting down the Gas supply quota.
Competition from second hand cars and few other brands.
Threats from chinese manufactures

C.S.R POLICIES
Company will remain ahead in energy conservation at all its manufacturing units
and would produce goods that consume fewer natural resources.
Company will develop products and services to full fill desires of the customers
and help them during natural calamities.
The company will extend its technological and managerial support to its suppliers
and dealers for their profitable and sustainable growth.

 Company would encourage and recognize its employees for volunteering in the
spirit of serving the community and sharing their skills and expertise.
The company partners with the Government, NGOs and other organisations for
the welfare of the society, especially the underprivileged.

MARUTI SUZUKI CSR ACTIVITIES

Maruti Suzukis social initiatives focus on three primary areas.
Road Safety
Vocational training and
Community Development
The company also runs an employee volunteering programme called e-Parivartan
and operates two schools.

Conclusion

References
www.marutisuzuki.com/
https://en.wikipedia.org/wiki/Maruti_Suzuki
http://www.slideshare.net/sanjaysan1/maruti-suzuki-strategic-management-12583528
http://www.slideshare.net/hedaurahul/business-policy-and-strategic-management-of-maru
ti-suzuki?from_action=save
http://www.ijaiem.org/Volume2Issue5/IJAIEM-2013-05-17-036.pdf
http://www.marutisuzuki.com/our-policies.aspx
http://www.slideshare.net/tusharkharate1990/maruti-suzuki-csr-activity
http://www.indiacsr.in/en/csr-initiatives-of-maruti-suzuki/
http://www.slideshare.net/hedaurahul/business-policy-and-strategic-management-of-maru
ti-suzuk