Professional Documents
Culture Documents
CONTEST
My US Doctor
Imbalanced
medical
resources
Underinvest
ment in
medicine
Junyao Wang,
$562M-worth
businessman,
died of rectal
cancer at the
age of 38
Data source: China Hygiene Statistical Yearbook 2014
High-net-worth
individuals (2012)
1,050,000 (>2M$)
64,500 (>20M$)
Health is the largest
concern of this group
25%: I am not healthy
enough
33%: I do not exercise
enough
Business Model
Online
My US
Doctor
USA Doctors
The next person
who
surpasses
me
consultation
must be from the
healthcare industry
Hospital
reservation
Medical
facilitation
Uber/Airb
nb in
crossborder
healthcar
e
My US Doctor
Saint Lucia
(2010)
No doctor network
No prop
technology
No way to choose
doctors or
hospitals
No online
reservation
Beijing 301
Telemedicine
Center (1997)
No USA
components (only
domestic VIP
medical services)
My US Doctor
(2015)
US Doctor &
Hospital
network
Tele-consultation
Online/mobile
medical record
management
Online/mobile
shopping and
reservation
Market
Total market of cross-border medical services: $4
billion/year
Note: VIP price comparable to Beijing 301 package; St. Lucia charges $12,000
for the whole package of US hospital visit; high-net-worth: personal wealth>2M$
Go-to-Market Plan
Teams
connections
in China
Hospitals Websites
Wechat
Public account
Youku
High-end magazines
Strong network
prestigious advisory committee
E.g. Dr. Xiang Qian (President of SCAPE), Dr. Yupei Zhao, President
of Xiehe Hospital, Fellow of Chinese Science Academy
Market - Financials
Strong growth
2015: revenue target at 1 M$
2016: revenue 3.5 M$
5-year revenue CAGR: 110%
High operating
margin: 50%
Revenue stream
composition
VIP membership: 39% (2019)
Hospital booking: 35% (2019)
3% of total market share
Physician Network
Agreement with
SCAPE
600+ Chinesespeaking US doctors
Thank you
Supply Side
Established partnership
with SCAEP, Elite Health,
and Pinnacle Care
Boston Childrens Hospital
(agreed on market support)
Mayo Clinic, Harvard Affiliated
Hospitals, MD Anderson, John
Hopkins: all want more patients
Mobile Health support from
Stanford
US MD students facilitate
communication process,
familiar and friendly