INDUSTRIAL VISIT REPORT

BBA and BBA-BI

OVERVIEW (ACKNOWLEDGEMENT)
Mention organizer and beneficiary name
Example:
A complete report is based on an industrial visit organized by
Boston International College, Bharatpur-10, Chitwan especially for
students of BBA and BBA-BI
Write down the activities you are going to observed.
Example:
In order to enhance their practical stimulation and to left them
having an overview on the activities related to production and
logistic carried by Company name.

TABLE OF CONTENTS
Detail of Journey
Company profile
Objective of visits

Chapter first (Introduction)

Financial Position
Environment Scanning
Porters Model (Analysis Part)
SWOT analysis
Value chain analysis
Overall analysis
Conclusion and Reference (Chapter Third)
Appendix

Chapter Second (Analysis)

BACKGROUND
Brief out about organizer and organization you are going to visit
Example:
Boston International College had organized an industrial visits on Jan
25th 2016 to Surya Nepal located in industrial sector of patalya about
100 km from college premises for the students of BBA/BBA-BI
Mention your head of the organizer and facilitator of the visit
Exampel:
The visits was organized with prior permission and guidance of Mr.
Honorable Principal of Anand Bahadur Chand.
Mr Suman poudel and Mr Sushil Bhattarai were the coordinators for
this whole industrial visit

DETAIL OF OUR JOURNEY

Mention your departure time and reaches time along with facilitator name
Example:
We started travelling from the college campus at 9.30 am via our college bus on 24
semester 2016 along with our coordinators faculties
We reached to the Surya Nepal premises at Simara with in three hour
Mention if possible detail of person you meet in the journey
If it is good if you mention name of the driver to manager
Example:
Our industrial visit started by meeting Ashok bahadur gurung, a security guard at
entrance point. Mr. Gurung was working on that organization for 20 years.
He on the other hand rooted us to Mr. Sharma at operation room. Mr. Sharma who is
working for Surya Nepal as incharge since 5 years. Who had completed his MBA from
Manipal in the year 2011 and got placed in Surya Nepal

COMPANY PROFILE
SURYA NEPAL PRIVATE LIMITED
Surya Nepal Private Limited (SNPL) is an Indo-Nepal UK joint
venture, which started operation in Nepal in 1986 with Vision of
"Growth through Quality and Excellent".
It is formally known as Surya Tobacco Company.
It is a joint venture between British American Tobacco (BAT) holding
2%, ITC Limited with 59% and Nepalese entrepreneurs holding 39%
shares.
It has its factory in Simara, with the head office located in
Kathmandu.

LOGO
SNPl logo reflects the passion for quality and excellence to create
enduring value for its stake holders
The mountain stands for tis deep roots in Nepal and symbolic of
our position as the nations foremost professionally managed
company
The rising sun stands for leadership as well as our passion for
excellence

CORE VALUES OF SURYA NEPAL PRIVATE

LIMITED
Nation Orientation
Trusteeship
Excellence
Customer Focus
Respect for People
Innovation
Corporate Governance

VISION & MISSION

Mission
To create sustainable competitive advantage for the buyers by
providing a superior sourcing solution.
To provide a superior smoking experience to all smokers of our brands
as well as consumers of other tobacco products.
Vision
To be an internationally bench-marked multi-business corporation in
Nepal, delighting global and domestic customer with a proud Made in
Nepal label and accounting for the 2% of countrys GDP.
To be a partner in national building and create enduring value for all
stakeholder

MAJOR OBJECTIVE
To enhance the quality of cigarettes
To be a market leader in cigarette industry of Nepal.
To expand the business and increase the profitability.

MAJOR PRODUCTS AND SERVICES

Product
Leaf
Tobacco
Agarbatti
Safety
Cigarette (Mangamd
Garment
Match ( Tir)
ub)
SpringWoo
Surya
Shikar
John Player
d
Khukuri
Chautari

Bijuli

CAPITAL STRUCTURE

The capital structure of SNPL is as follows:

Capital share of the shareholders can be summarized as

Heading

Amount (Rs.)

Authorized capital

65,000,000

Issued capital, subscribed &

paid up

20,160,000

Shareholders

Share (%)

British American Tobacco 2%

(BAT)
ITC
59%

AWARD AND ACHIEVEMENTS

Certificates of appreciation from Inland tax department in the topic of highest

tax payer for the fiscal year 2068/69
Det Norske VERITAS Management system certificate for quality management
for Surya Nepal private limited in garment sector ISO 9001-2000 in 2008-10-19
Det Norske VERITAS Management system certificate for quality management
for Surya Nepal private limited manufacturing of cigarette ISO 9001-2000 in
2007-10-18
Det Norske VERITAS Management system certificate for quality management
for Surya Nepal private limited garment sector ISO 9001-2000 in 2008-10-19
social accountability 8000:2001 manufacturing of cigarette and filter rods 200912-25 the certificate is valid for the following product or service range

CORPORATE SOCIAL
RESPONSIBILITY
Vocational training regular, regular rural health camp, literacy
program and building educational infrastructure have improved
the life thousands of villagers.
It is providing donation to various school for their development
and betterment. It is also providing school scholarship for 52
orphans in st. Xavier's. It supplies uniform and pay fee for them.
The company has donated ambulance to various hospitals and has
donated the medical equipment s to teaching hospital
it is totally against the use of child labor it follows the code and
conduct laid down by UN regarding child labor, pollution control
and etc,
Beside business SNPL is also active in social development
activities through various initiatives like Surya Nepal susasthya,
Surya Nepal prakriti and Surya Nepal khel pryatan.

OBJECTIVE OF THE STUDY

To assess the nature of the environment for all the business in the
Nepal.
To identify the key forces in the external environment that is
affecting the overall cigarette industry.
To determine the competitive forces in the cigarette industry.
To identify the competitive position of the SNPL in the cigarette
industry.
To determine the opportunity and challenges faced by the SNPL.
To determine the key forces of internal environment for SNPL.
To identified the strength and weakness of SNPL.

ANALYSIS
Assessment of Internal Environment
Assessment of Task Environment
Assessment of External Environment
Porters Five Force Model
SWOT Analysis
Value Chain Analysis

ENVIRONMENT SCANNING

Perfect Blends Pvt. Ltd

Nepal Tobacco Company
Gorkha Lahari Pvt. Ltd
Political Instability
Strike in terai
Indo-Nepal bilateral
agreement and Chine
Nepal bilateral
agreement.

Nepal
Government,
WHO and
Smoking act and
Law

Employees
Physical environment
Board of directors
Culture
Restaurant, High
Way Hotel, Retail outlets
and
Grocery Shop
India, Nepal and
Third Country

Smokingistreatedbadhabbit,anti-smokingpublicawareness
programme,TraditionofHukka,Surpa,ChilimeyandBidi

PORTERS FIVE FORCE MODEL

Capital is too high,
Rigid government law
Consumer loyalty
Lack of network and equipment
Access to raw material

Demand of SNPL is high

International quality with low price
Huge distribution network.
Product based on consumer preference.

Nepal Tobacco Company

Gorkha Lahari Pvt Ltd
Perfect Blend Pvt. Ltd

Ability to purchase,
Profit margin of distributer,
Customer preference and loyalty, Lack of
substitute

Internal Factor
External Factor

SWOT ANALYSIS
Strengths:
Old company
Brand Loyal
Few competitor
Low price
Innovation
Experience man power
Establishment of new plant

Weaknesses:
No proper supply chain
Shutdown of Surya garment due to
unfulfilled of employee demand

Opportunities
Increase in purchasing power of
buyers
New filters brands
Premium
Huge capital
Shutdown of rival, Janakpur cigarette
Industry

Threats:
Monetary and fiscal policy
Competitor
WHO
Employee resistance
Political instability

VALUE CHAIN ANALYSIS

THE LEAF DEPARTMENT
THE TECHNICAL DEPARTMENT

OVERVIEW ANALYSIS OF SNPL

COMPETITIVE ADVANTAGE OF SNPL
STRATEGY ADOPTED BY SNPL

SUGGEST STRATEGY
It should conduct due analysis before starting its operation in FMCG products so that unwanted shut
down could be avoided.
It must develop its talent management and knowledge management strategy in order to retain,
enhance the knowledge and expertise of staffs and reduce staffs strikes and resistance.
It must concern about the labor issues, and their rights as stated by Ministry of Labor and
Transportation.
It may be logical to diversify the products rather than depending upon only tobacco. This is well
known fact that tobacco industry has so many pressures from society though it is profitable sector.
Though the Janakpur cigarette factory has been closed, so many companies are emerging in the
producing and marketing tobacco like, CG, Nepal Tobacco Company, Perfect Blends Company,
Gorkha Lohari and so on. This may lead rivalry and competition among these companies. One of the
ways to maintain this leadership is concerning on the quality, cost and sound human capital.
Try to delight its tobacco customers with variety of flavor.
It should develop a healthy labor relationship and co-operate with them in order to establish
favorable working climate and do promote a participative culture.

REFERENCE
Following channels played an important role in the data gathering
our report
WWW. Snpl.com.np

Thank
YOU