THE

CYBERTE
CH
PROJECT
(A)

Group D2
Anup Kalani
Anuradha Rani
Bharat K. Lakshman
Minakhi Prasad Misra
Neeraja R.
Nithin M. Kurien

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)

How does the nature of

organizational technology
affect the progress (of
automation) in the
Cybertech Project?

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)

 Meat Production and Processing

Critical export industry

INDUSTR

Export market shift from US to Japan and

Korea

Mass production to Mass customization

NATURE

No. of firms fallen but overall production

increased
Highly regulated after deaths of three
children

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)

 Customized demand with seasonal

INDUSTRY
CHALLENG
ES

fluctuations
Growing new markets with increased
demand
Employee safety and health
Absence of significant automation

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)

 Manual process with 4 steps

Labour intensive nature of assembly line

EXISTING
PROCESS

Repetitive and physically demanding

nature of work
Unskilled Labour dominated
Low capital investments in process
improvement

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)

 Erratic employment pattern: seasonal

demand
Carcass variations and Demand variations

PRIMARY
ISSUES

Safety of Consumers: microbial

contamination
Employee safety and health issues:
Buddy-cuts
Brucellosis, Q-fever, leptospirosis

Shorter work life of slaughterers:

Wear and tear on joints
Football Player Syndrome

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)

 Flexible Manufacturing system

Safe process for employees

CYBERTE

Feed-forward system to handle carcass

variations

CH MARK

High quality Control and Tracking system

Troubleshooting software to pin-point

problems
Module system with scope for tweaking
the system

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)

Mark I
Cybertech
Process
Improvement

CYBERTE

More hygienic

CH

Lower health risk

to employees;
safer

VS
PHOENIX

Free from erratic

employment
issues
Better adapted to
demand
fluctuations

Phoenix
Experiment
Traditional
process with
Modern Outlook
People-centric
Emphasis on
Skill
Development
Greater level of
Employee
Satisfaction
Affordable

Higher Production
Capacity
IIM Ahmedabad | Organizational Dynamics: The Cybertech Project
(A)

 Use Cybertech Flexible Manufacturing

System
Mix of technology and people skills as

CONCLUSI
ON

developed by Phoenix could increase

sales of Cybertech
Need to bring down setup cost to be
affordable
Need to convince advantages of the
system over traditional approach

IIM Ahmedabad | Organizational Dynamics: The Cybertech Project

(A)