Professional Documents
Culture Documents
• There are over 1.2 lac retail outlets in India contributing roughly
10-12% of GDP
Drivers of Growth
• Indian Middle Class
the purchasing power of Indian middle class is growing substantially
with a year-on-year growth rate of 5-per cent in its household income.
According to NCAER, the 9.2 crore strong Indian middle class (whose
annual income ranges between Rs 2 lakh and Rs 10 lakh) is expected to
cross 15.3 crore by 2009.
• Policy Reforms
The Indian government allows 51 per cent Foreign Direct Investment
(FDI) in single brand retailing owing to which foreign multinationals
like Reebok and Louis Vuitton can now operate directly in the Indian
markets instead of going through franchise route of earlier.
International Retailing : Strategies
Quantification: of the opportunity
Market Assessment : Whether to expand
Franchising