Product Content Management- A Highly

Flexible Agile Solution to Leverage

Product
ContentChannels
management isand
the catch
phrase Points
of the moment
across
Touch

and its kinWCM, ECM, and FCMthe lamb of technology

acronyms. Its predecessors namingdocument management and
insight knowledge management along with relative newcomer,
digital asset management, nip at its heels as it leads the pack as
the end-all and do-all for managing todays information clamant
and accompanying overload.
In order to manage our millions of products efficaciously, we have
always been looking forward for a future-proof catalog structure
that could enable us to not only grow online sales at much lower
costs, but also implement a true multi-channel approach.
Fortunately, the evolution of Product Information Management
(PIM) to Product Content Management (PCM) has reduced the
complexities to distribute those products across a variety of
channels, delivering consistent product data to key constituents.
Results, many organizations today rely on a centralized PCM
solution toThis
manage,
update, consolidate
distribute
presentation
is brought&to
you by product data
as part of a successful e-commerce
strategy.
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Lets Un-Complicate the Definition of Product

Content Management (PCM) From Forrester
Research:

Forrester defines PCM as the tasks of content creation,

aggregation, categorization, scheduling, staging, publication, and
syndication. Beyond the core product content assets, it also
incorporates the assignment of attributes such as category, price,
and promotion eligibility.

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Syndicating the 10 Key Advantages of A PCM

Solution at a Glance:

1. Management of all structured and unstructured content on a

single platform.
2. Centralizes management of multiple data domains to reduce
complexity and TCO.
3. Coordinates cross-organizational collaboration with integrated
workflow to retain control of content creation and its distribution
across channels.
4. Improves customer satisfaction by offering consistent content
and seamless experience across channels.
5. Provides multi-lingual support for global initiatives.
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6. Aggregation of all content from various sources to deliver a

single, comprehensive view.
7. Improved storage, structuring, and control of data, unstructured
content and digital assets.
8. Provides intuitive user interfaces for rapid product set up,
efficient mass data editing and content enrichment with digital
assets.
9. Extensibility allows organizations to rapidly adapt to changing
business requirements.
10. Consistent and enhanced product information to all channels
and systems which takes direct benefit from compelling social and
media content.
Sweeping our deliberations to PCMS kinECM; is no different. We
talk to customers every time about enterprise content
management. We interpret ECM is all about managing an
organizations documents, that is the unstructured information
such as Word documents, Excel spreadsheets, PDF files and
scanned images that play such essential roles in the organizations
mission-critical processes.
Regardless what we call it, lets Take a Look at 5 Key Trends That
ThisShaping
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is brought
you by
Are Actually
Enterprise
Content to
Management
Today in a

Enterprise Content Management (ECM):

Enterprise
Content
Management
(ECM)
is
defined
by
AIIM International as the technologies, tools, and methods used to
capture, manage, store, preserve, and deliver content and
documents related to organizational processes.
Related Post: 4 Trends Shaking Up ECM Market In 2016
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ECM puts content to work in the context of the organizations

business processes.
ECM solutions have robust security that encrypts data and
prevents unauthorized access.
It puts content to work in the context of users, according to their
roles and goals.
Many customers can benefit from a software-as-a-service (SaaS)
ECM solution.
IDC research shows majority of workers spent a huge amount of
time working from different geographical solutions. Therefore, An
ECM solution should necessarily support remote access.
Whether its a marketing-focused landing page, a multi-site web
presence for a large corporation, or a web-based mobile app, PIM
This presentation
is brought
to you any
by design to a
and PCM collectively
has the power
to transform

EnterWorks

Deliver differentiated experiences across your content value

chain with EnterWorks, your Product Information Management
provider.
www.enterworks.com
Contact Us
info@EnterWorks.com
888.242.8356

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