Welcome

BUSINESS PROJECT
TOPIC : MNC , TATA MOTORS

Tata Motors launches its first

truck in collaboration with
mercedes-benz
 Content
ü What are MNC’s? ü Tata Motors Inc.
ü Features of MNC Stock
ü Advantages of ü Since 2004: TTM
MNC’s ü Tata Motors In India
ü Disadvantages of ü Conclusion
MNC’s ü
ü Introduction On
1.
TTM

ü History
ü Branches
ü Products
 Acknowledgement
I would like to express my special thanks of gratitude
to my teacher ……………….....as well as our principal
……………………who gave me the golden opportunity
to do this wonderful project on the topic MNC, TATA
MOTORS, which also helped me in doing a lot of
Research and I came to know about so many new
things I am really thankful to them.
Secondly I would also like to thank my parents and
friends who helped me a lot in finishing this project
within the limited time.
I am making this project not only for marks but to
also increase my knowledge .
THANKS AGAIN TO ALL WHO HELPED ME.
 W h a t a re M N C ’ s?
• MNC’s are huge industrial organizations which
extend their industrial and marketing
operations through a network of their branches
or their Majority Owned Foreign Affiliates.
• MNC’s are also know as Transnational Corporation
(TNC’s).
•
 Features of MNC
1. Big size
2. Huge intellectual capital
3. Operates in many countries
4. Large number of customer
5. Large number of competitors
6. Structured way of decision making
 A d v a n ta g e s o f
M N C ’s
• MNC’s have become vehicles of technology to the
developing countries
• Greater employment and career opportunities are
provided by these MNC’s.
• MNC’s make commendable contribution to
inventions and innovations in the host country.
• Practice of MNC’s bring to the host country, the
latest technique in the field of management.
• Varity of goods and services produced for local
customers.
•
•
 D isa d v a n ta g e s o f
M N C ’s
• MNC’s create monopolies in the market and
eliminate local competitors.
• MNC’s may create depletion of resources due to
its continues use by these overseas companies.
• MNC’s generally carry out their R&D in their home
country and supply to the host country.
• MNC’s generally import huge raw materials due
to its continuous use by these overseas
companies.
•
 Introduction On
TTM
• Founded : 1945
• Founder : JRD Tata
• Headquarters : Mumbai,india
• key people : Ratan
Tata,chairman
• Parent : Tata Group
• Subsidiaries : Jaguar and
land rover
• Products :automobiles and
engines
• Revenue :Rs.70,938.85
crores(2008-09)
• Net profit :Rs.1001.26
crores(2008-09)
 History
• Started in 1945 in Mumbai, India.
• Original production was on locomotives.
• 1954
– First car rolled off of the assembly line.
• Tata’s are a family of Indian industrialists and
philanthropists.
• The family founded:
– Ironworks
– Steelworks
– cotton mills
– hydroelectric-power plants
• Are of their endeavors have been proved to be
crucial to India's industrial development.
 History
• Tata Motors is India’s owns the largest independent
company in India.
• Mercedes and Tata teamed up to create a
 truck line.
– First major business deal with another
 firm.
• Together both companies started their commercial
vehicle operations in 1960.
• in 1986 the company created and sold the first LCV
– LCV = light commercial vehicle
– Was the Tata 407
•
 History
• Tata Motors decided to pursue joint ventures.
– Cummins Engine Co., Inc., was the first
company to jointly venture with Tata in 1993.
– Manufactured a diesel engine that had high
horsepower and emitted less harmful
chemicals.
• Began creating new lines in the late 1990’s and
early 2000’s:
– Compressed natural gas buses
– 1109 vehicle, used for commercial purposes.
– Ex-series
– Newly designed LCV called the 207 DI


 Branches






 
 
 
 

Branches
 Products
– Passenger cars and utility
vehicles
• Tata Sierra
• Tata Estate
• Tata Sumo
• Tata Safari
• Tata Indica
• Tata Indigo
• Tata Indigo Marina
• Tata Winger
• Tata Magic Tata Xover
• Tata Nano
• Tata Xenon XT
• Tata Xover (2009)
•
 Products
– Concept vehicles
• 2000 Aria
Roadster
• 2001 Aria
Coupe
• 2002 Tata
Indiva
• 2004 Tata
Indigo
advent Tata Prima
• 2005 Tata
Xover
• 2006 Tata
Cliffrider
• 2007 Tata
 Products
– Commercial • Tata
vehicles Globus
• Tata Ace • Tata
Marcopolo
• Tata TL Bus
• Tata 407 • Tata 3015
Ex and Ex2
• Tata 3118
• Tata 709
Ex • Tata 3516
• Tata 809 • Tata 4018
Ex and Ex2 • Tata 4923
• Tata 909 • Tata Novus
Ex and Ex2 • Tata World
• Tata 1109 Truck
• Tata •
1510/1512
• Tata Tata Novus
 Products
– Military vehicles
• Tata LSV
• Tata 2 Stretcher
Ambulance
• Tata 407 Troop
Carrier
• Tata LPTA 713 TC
• Tata LPT 709 E
• Tata SD 1015 TC
• Tata LPTA 1615 Military Trucks
TC
• Tata LPTA 1621
TC
• Tata LPTA 1615
TC
 Swot Analysis
• strengths • opportunities
– well-known brand with – new long-awaited
good reputation products (Nano)
– planned and smart – government support
international – emerging market high
– demand for
passengers cars at low
 costs.
– weaknesses
 – low level of infrastructure
– lack of experience in
• strategy certain new sectors
– smart approach in
responding to the
•
market demand
– alliances with key players
• threats
– fast products – downturn of the world
development ability economy

– high level of competition
 Tata Motors Inc.
Stock
• TTM
• NYSE since 2004
• $15.84 as of Friday (Yahoo, 2008)
• Down 8% in last year
•
Since 2004: TTM
Tata Motors In
India
Tata Motors In
India
 Challenges
• Tata Motors relies heavily on its sales in India.
• Tata Motors now faces stiff competition from
fellow compatriots like Mahindra, Maruti as
well as multinational brands like Toyota and
Chevrolet.
• It has faced controversy over developing the
‘Nano’.
• Ashok Leyland, Tata's biggest competitor in the
Indian heavy commercial vehicle market.
 Conclusion
Tata Motors has been at the forefront of the


Indian automobile industry's anti-pollution

efforts by introducing cleaner engines.
Therefore Tata Motors Limited is always
committed to understanding customer needs.
The name of TATA itself says it all –


v Trust
v Acceptability
v Transparency
v Accountability
PRE
S ENT
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