Marketing Plan

BRIGHT CONCEPTS INC.

serve profit earn profit

KALYANI MUDLIAR
1289
ROHAN SOLANKI
1310
NILESH PANDEY
12

Executive Summary
Our product : SCROLL
A cell phone created in mind to
cater the need of people to provide
best possibilities and means of
contact and communication.
Purpose of Design (Vision): To
provide maximum mobility and
portability in the palm of your hand
The concept of the phone is based
on providing best access to
information.

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Features
Two layer screen A Fibre Liquid
Condensed Display(LCD) and a touch
screen.
Nano technology used in battery for
converting sunlight to charge no
requirement of plugin charge.
9.5 High Definition detachable screen.

8 mega pixel camera at the back and a 5 mega

pixel camera for video calls.
16GB in built memory and a micro SD slot for
external memory card expandable up to 64GB.
Main dimensions:
130 x 35mm main shell
130 x 280mm open internal screen
Wireless Rug that acts as a emergency charger .

The SCROLL with its detachable screen

thats a dream for the messenger freaks
and businessmen who need to type tedious
presentations on their cell phones to
provide it in their offices.
This cell phone would provide a 9.5
screen
in
the
pocket,
ease
of
communication and mobility.
Instead of carrying an I-pad you could
carry a cell phone thats sleek.

Market Analysis
Research & Development
Todays Smart phone market is a
wide market and plays a vital role
in technological upliftment.

Analyzing the market situation our

team came up with the idea of
SCROLL : A NEXT GEN PHONE
through various research strategies
comprising of surveys,
current
market trend, public reviews and
SWOT analysis.

 Based on all the research

conducted our product is designed
to:
Satisfy basic consumer needs of
mobility & ease of communication.

It is packed
functions like:

with

additional

Viewing movies
Quick browsing video links
Convenience to use a large screen
located inside the phone in a
collapsed state.

The SCROLLs 9.5 High Definition screen provides

the ability to view HD movies on the go with its
super large expandable screen.
The SCROLL has an inbuilt memory of 16GB that
assures the users to have everything at every time
in the pockets, from pictures to movies, important
data to games, its all in it.

Product Life Cycle

Sales and
Profits

Periods/Stages

1. Development
2. Introduction
3. Growth
4. Maturity

Competitor Analysis
Our main competitors are :
Samsung
Apple
Nokia

Critical Success Factors :

Unique Features of the Phone
USP of Mobility and Portability in the palm
of your hands.

Marketing Strategies
Our product is new to the market and also our
firm is new.
No fixed price norm.
Use Skimming Pricing Policy.
Our product is priced at Rs. 40,499/-.
Reasons :
High End Features
High Cost of Promotion
Appropriate Target Market

High Cost of Production

Recover the costs so that there is a stable
platform for the firm to establish it self

 Target Market

Urban
Individuals looking for Function ability
and Mobility in their cell phones.
Businessmen
Young Professionals
Youth
Creamy Layer class
Targeted the urban market through
various
distribution
channels
&
products heavy promotions

 High Promotion Costs are to be incurred.

Reasons :
To inject the product in the market
Communicate our product to the potential
buyers.
Urban Target Market
New company, New product, and a very
competitive Smartphone market.
With these promotional strategies, we are
expected to gain a steady and profitable
market platform
Promotional Strategies to be used :

Television
Newspaper
Radio
Sponsorships
Promotional activities
Sales marketing

Promotion
viz. hoardings
and bill boards
on
busy
streets.
Company and
Product
advertisement
on street side
information
boards.

Contingency Plan
Our competitors are the
manufacturers.

smart phone

Therefore we are also planning to come up

with lot of options in future with a wide
variety of cell phones from Green
decomposing cell phone to Weather
Predicting cell phones.

To Conclude
Glancing on the cell phone
features, pricing and promotional
strategies used, we look forward
to have great success and hope
that it will sustain the market
fulfilling both customer needs
and gaining exceptional profits.

Scroll,
It is nothing but a laptop in your
pocket