Professional Documents
Culture Documents
Business
Plan
C
FRES
H
Manendra Shukla
COMPANY PROFILE
Company name :- CoCofresh agro.
Place :- 7th milestone, Mumbai highway Road,
Belgaum (Kar)
MISSION
VISION
Uses of Coconut
Domestic Uses
Industrial Uses
Problem statement
The tender coconut sellers have a
compensation.
Mostly manual labor are used.
Mediator make huge profits from market
Solution
Our business plan is to purchase
coconuts from the direct farmers at a
competitive price.
Utilize the rest of the profits to further
reinvest in the business.
As much as grow the firm we provide
bigger returns to farmers.
Use automated machinery and advance
Fruit drinks as a category is growing at 1820 per cent, carbonated soft drinks are
growing at 6-8 per cent.
Target Market
Primary Market:
Secondary Market
Travel Industry
Airlines, Railways and Local Transport Systems
Recreational
Movie Theatres, Malls, Amusement Parks.
School, Colleges
Hotels, Restaurants, Bars etc.
Market Segmentation
Psychographic:Personality
NO
Lifestyle
YES
Value
YES
Attitude
YES
Behavioral
Current Competitors
Jain Agro foods Pvt. Ltd Bangalore
(Karnatka).
Sakthi Coir Export Coimbatore
(Tamil Nadu).
Pure Tropic Manufacture Tiruppur
(Tamil Nadu).
Sri Jayalaxmi foods Ahemedabad(Gujarat).
Noval Products Pondicherry
SWOT Analysis
Strength
Adequate availability of
raw
materials.
High consumer
retention rate .
Natural Product.
Seasonal availability of
fruits
Brand
acknowledgement
Late entry into the
We a k n e s s
Opportunity
Participation with a
growing
industry.
Competitive advantage
over
carbonated soft
drinks.
Success of incredible
India
campaign
Champions league
Unstable
in
government
2011
policies
Rising Global Warming
Threats
MARKETING MIX
PRODUCT
COCO FRESH is a 100 percent coconut
water which will be produced and marketed
by Coco Beverage Ltd. We prefer tetra pack
because the product is aseptically packed
and it retains the original flavor and tastes
and hence you feel like drinking the water
directly from the coconut.
BRAND NAME: COCO FRSEH.
COCO FRESH in three flavors :Coco FRESH ( Normal )
Coco FRESH ( Sugar Free )
Coco FRESH ( Mango Flavors )
All Above Three are available in 180ml &
560ml with Tetra Packaging .
PROJECT LOCATION
Place
Distribution Channel
Belgaum
Delhi
Mumbai
Within region
PRICING
As a new comer our pricing strategy is to introduce
our products in the market at lower prices so as to
create huge demand in the market and then compete
with other competitors.
As we come up in the demand, we will increase our
prices and will provide more efficient and affordable
drinks .
Pricing Policy
Apply the concept of providing quality product
at optimum price
Provide Lucrative discounts, deals and schemes
Adopt sales oriented objective
Have one price policy to maintain a goodwill
among customers.
Pricing strategy
Factors
Promotional Ideas
Long-Term Strategy
Contd.
Change advertising on
beverage vending machines
Change beverage choices to
water, sports drinks, and
100% fruit juices
Collect and submit monthly
financial data from school
and collages
Provide a Rs. 3,000
incentive per school in the
Tie Up Promotion
Strategy
We will tie up with PVR
cinemas to increase our
branding.
Will be putting up vending
machines in every PVR
cinemas like Bangalore,
Gujarat, Hyderabad,
Maharashtra, MP, NCR,
Punjab, UP
Web Marketing
Processing of CoCofresh
Coconut Water
TetraPacked Water
Processing
Farmer
Transported by rented
truck
Transported
by rented
truck
Stalls
and
Shops
Purchase
Customer
Warehouse
(Belgaum)
H.R.
Practices
Training & Development
Skills required
Salaries
Safety
Standard Working Environment
Financial Estimates
Financial Data
Form of business
Total cost of the project
Plant Capacity
: Partnership
: 2,94,82,517
: Processing of 5000 liter
per day
Means of financing
capital
50% through loan
Major raw material
: Coconut
: 25
Depreciation rate
: WDV @ 15%
Qty.
3
3
2
3
3
3
4
1
Rate
Amount
4,00,000 12,00,000
3,00,000 9,00,000
2,00,000 4,00,000
3,00,000 9,00,000
2,50,000 7,50,000
4,00,000 12,00,000
1,50,000 6,00,000
1,20,00,00 1,20,00,00
0
0
1,79,50,00
0
1,00,000
5,00,000
1,00,000
1,86,50,00
0
1,08,32,51
Particular
Building
Warehouse
Total Land
Required
Rate/sq.f
Sq. ft t
5000
1500
3000
1500
8000
Total
7500000
4500000
1500 12000000
Rate/unit
No. of
unit
Amount in
Rs.
18
5,00,000 90,00,000
20
7,00,000 1,40,00,000
50
5,00,000 2,50,00,000
55
6,00,000 3,30,00,000
65
8200 units
per day
7,00,000
4,55,00,000
12,65,00,00
30,00,000
0
Product
category
Units
Total ml
90000000
Total Ltr
180 ml
5,00,000
90000
180 ml
7,00,000
126000000 126000
560 ml
5,00,000
280000000 280000
560 ml
6,00,000
336000000 336000
560 ml
7,00,000
392000000 392000
12,24,00
Annual Total ltr required
0
61,20,00
Annual Total coconuts required
0
From 10,000 coconut you get 2000
ltr
1st Year
2nd Year
3rd Year
10,12,00, 10,75,25,00 11,38,50,00
000
0
0
5,05,60,0
00 5,37,20,000 5,68,80,000
24,00,000 25,50,000 27,00,000
5,06,000
5,37,625
5,69,250
50,60,000 53,76,250 56,92,500
50,60,000 53,76,250 56,92,500
27,67,500 23,52,375 19,99,518
6,63,53,5
00 6,99,12,500 7,35,33,768
26,40,000
1,01,200
6,07,200
80,96,000
75,90,000
27,72,000
1,07,525
6,45,150
86,02,000
79,69,500
29,10,600
1,13,850
6,83,100
91,08,000
83,67,975
Conti
Partner's Remuneration
Prilim. Exp. W/OFF
EBIT
14,40,000
14,40,000
14,40,000
20,000
20,000
20,000
13,05,500
8,82,848
WC Loan @ 12%
6,49,951
6,49,951
6,49,951
EBT
73,36,649
89,22,124 1,04,47,406
Tax @ 30%
22,00,994
26,76,637
31,34,222
EAT
51,35,654
62,45,487
73,13,184
Partner's capital
1,47,41,258 1,47,41,258 1,47,41,258
P&L A/c
51,35,654 1,13,81,142 1,86,94,326
Term Loan
79,14,281
63,06,061
44,72,691
WC Loan
54,16,258
54,16,258
54,16,258
Total
3,32,07,452 3,78,44,719 4,33,24,534
ASSETS
Particular
Net Profit (EAT)
Add:
1)Depreciation
2)Prilim. Exp. W/Of
27,67,500
20,000
23,52,375
20,000
19,99,518
20,000
3)Interest on:
Term Loan
WC Loan
Term Loan received
WC Loan received
Partner's capital
Total
13,05,500
6,49,951
93,25,000
54,16,258
1,47,41,258
3,93,61,121
11,07,999
6,49,951
0
0
0
1,03,75,812
8,82,848
6,49,951
0
0
0
1,08,65,502
Less:
Fixed assets Invest.
Repay of TR Loan
Intrest paid on W.C
1,85,50,000
27,16,219
6,49,951
0
27,16,219
6,49,951
0
27,16,219
6,49,951
Current Assets
Debtors
Inventory
Total
Opening Balance
Surplus
37,46,505
49,45,151
3,06,07,826
0
87,53,295
2,67,607
89,202
37,22,980
87,53,295
66,52,832
5,35,215
1,78,405
40,79,790
1,54,06,127
67,85,712
Particular
1st Year
2nd Year
3rd Year
2.58
2.91
3.29
4.75
6.07
7.82
62%
59.59%
Return on investment
42.36%
49.61%
34.83%
Excel Sheet
Thank you!!!!