BY :

ABHISHEK KUMAR SINHA

PGDM B18- 064
KIAMS, HARIHAR

INTRODUCTION :

Human Resource Management (HRM) is a

relatively new approach to managing people
in any organisation. People are considered the
key resource in this approach. it is concerned
with the people dimension in management of
an organisation. Since an organisation is a
body of people, their acquisition, development
of skills, motivation for higher levels of
attainments, as well as ensuring maintenance
of their level of commitment are all significant
activities. These activities fall in the domain of
HRM.

NATURE OF HRM :

Inherent Part of Management

Basic to all Functional Areas

Personnel Activities or Functions

Continuous Process

Based on Human Relations

OBJECTIVE OF HRM :

According to Scott, Clothier and Spriegal,

The objectives of Human Resource

Management, in an organisation, is to
obtain maximum individual development,
desirable working relationships between
employers and employees and employees
and employees, and to affect the moulding
of human resources as contrasted with
physical resources.

OBJECTIVES OF HRM(SOCIAL) :

To ensure that the organization

becomes socially responsible towards
the needs and challenges of the
society.

Using Organizations resource for

society benefits in ethical ways.

Minimize the negative impact of

societal demands upon the
organizational.

WHY CSR ACTIVITIES ??

Garratt Hasenstab, Director of Sustainability at the Verdigris Group, a real estate

development and consulting firm, says,

Our CSR policy is at the core of our daily operations and guides our future
progress. We benefit from these efforts in a number of ways. Our clients want to
work with us because we are focused on a healthier and more productive world.
Our development clients can rely on us to develop their projects to the highest
standards of energy efficiency and occupant health, while creating an
architecturally resonant project that reflects our mission and vision. Of course we
save money by operating more efficiently which is a direct benefit of our CSR
efforts, however the true value we receive from our ongoing initiatives is that of
social good will we believe that setting a good example is the greatest benefit in
that we inspire other organizations, companies and individuals to up their game
when it comes to social and environmental responsibility, which in turn encourages
further inspiration in the community leading to a more enlightened perspective on
how to run ones business or lead ones life.

CSR ACTIVITIES OF APPLE :

1. Rural solar electrification, primary-level education and
livelihood training . (Beginning May/June 2015 )

installation and maintenance of solar electrification

devices in under-served rural communities;

training of local women as solar engineers to perform

installation & maintenance;

establishment of schools for rural children;

training of local women in livelihood skills

CONTD.
2.

Education to children of low income communities.

(Beginning May/June 2015)

delivery of high-quality education to low-income

communities, with a focus on primary education, initially
in one or more of Bangalore, Ahmedabad, Pune, and
Mumbai, but potentially other or different locations as
may be determined;

addressing environmental issues in the local communities

in which schools and teachers in connection with the
foregoing operate;

and/or enhancement of curricula and teaching

approaches through use of technology for use in the
promotion of low-income high-quality education