Professional Documents
Culture Documents
Presented By
Group: FIREFLY
SL No.
Na
me
Student ID.
1.
Tasmia Tabassum
1717
2.
Tasmina Rahaman
1723
3.
Baishakhy Dutta
1730
4.
Sohel
Mia
Sharmin Akter Any
1750
5.
1727
Justification for :
Why we feel Emotional Appeal is used in this TVC ?
Weve got a message through this TVC of Robi that is
loyality towards Robi had increased by its customers dramatically & Robi had made its customers to feel bonded
with it.
Justification for :
Why we feel Emotional Appeal is used in this TVC ?(Cont.)
Visual cue in this TVC of Robi contribute to the feeling for the street children that is only possible in case of the
usage of emotional appeal.
Peripheral cues used in this TVC of Robi such as the music and the actors are much appropriate to capture the
emotion or feeling of the customers.
The last message of this TVC of Robi that is This Eid on whose face will you bring a smile ? aggregate the
passion or emotional feeling of the customers for the street children.
Justification for :
Why we feel Dramatization framework is used in this TVC ?
In this emotional TVC of Robi emotion or feeling is presented through dramatization framework
because this TVC of Robi shows the intensity of being deprived in a story format mainly acted by
two street children.
In this TVC, the street childrens story that is about being deprived of the joy of Eid have been
shown in a complete story format within very short time.
This TVC of Robi is made using a higher level of excitement & suspense to tell the story.
The story in this TVC builds to a crisis point leading to a suspenseful climax.
These all statements above justifies that the TVC of Robi is executed through
Dramatization Framework.
Justification for :
Why we feel Rational Appeal is used in this Advertisement?
Basic product information: They have included different product
informations to attract the customers.
Listing Product Benefits:
They claim themselves as No. 1 brand in the country.
They claim that they are 40% better than other ASTM standard cement.
Convincing Proof:
40% Extra strength.
Continuous success for 100 month BUIT test.
Justification for :
Why we feel Authoritative framework is used in this
Advertisement?
The advertisement used authoritative executional framework because:
They used scientific evidence in the advertisement.
They claimed their product was experimented by BUET in the advertisement.
They claimed the product was experimented for 100 months.
They claimed their product has 40% extra strength.