PRODUCT NOT

AFFECTED BY
RECESSION

Prepared by:
Muhammad Salman
Khan
Muhammad Ali
Makati
WHAT IS RECESSION?
It is a recurring period of decline in total
output, income and unemployment
usually lasting from 6 months to a
year. This down turn is marked by
widespread contractions in many
sectors of the economy. It is a shorter
cycle then depression.
IMPACT OF RECESSION ON
MEZAN
 HISTORY OF MEZAN
COOKING OIL
• Mr. Naveed and Mr. Zulfiqar are the owners of Mezan
Oils Mills. Before the establishment of Mezan Oils
mills Mr. Naveed and Mr. Zulfiqar both were the
partners with their uncle Mr. Ahmed who is the owner
of Kisan oils. After some years they both established
their own oil mill know as MEZAN OILS MILLS.
• Mezan brand was launched in year 2000 from the
platform of Paracha Textile Mills Limited (Ghee Unit)
which is the fastest growing FMCG Company in
Pakistan
 HISTORY OF MEZAN
COOKING OIL
• Its core objective behind coming into the fast
moving consumer goods market was to bring
quality products within everyone’s reach which is
the social responsibility of the company towards
the society and company feels that it is also the
right of every consumer.
 MARKETING MIX

Product
• Mezan Canola Cooking Oil
• Mezan Soybean Cooking Oil
• Mezan Sunflower Cooking Oil
• Mezan Banaspati
 MARKETING MIX

Price
Company Rates wholesaler Rates Retailers Rates
• 1 liter pouch Rs Rs 109 Rs 120

107

• ½ liter pouch Rs Rs 56 Rs 67

54

• 2.5 liter tin Rs Rs 277 Rs 290

275

• 5 liter tin Rs 560 Rs 562 Rs 580

• 1 liter bottle Rs Rs 122 Rs 135

 MARKETING MIX

Place
PARACHA TEXTILE MILLS LIMITED (Ghee Unit)
 
A/22, S.I.T.E,
Mauripur Road, Shershah Road, Karachi.
Tel: 021-2561101-5
Fax: 021-2581777
Email: marketing@mezangrp.com
 MARKETING MIX

Placement/Promotion
Mezan promote their products through media, exhibition,
event, online contest and other trade incentives to
distributors and wholesalers
 MARKET SEGMENTATION

Mezan Oils Mills launched uniform and

standardized product therefore, there is no need
for market segmentation because the wants and
other characteristics (i.e. geographic,
demographic and buying behavior) of their target
market are somewhat similar.
 TARGET MARKET
Mezan’s target market includes :

• Lower income group

• Middle Income group

 Mezan Cooking Oil

Packaging
• 1 Liter Pouch
• 1/2 liter pouch
• 2.5 liter tin
• 5 liter tin
• 1 liter bottle
• 3 liter bottle
• 10 liter can
• 16 liter tin
 Mezan Cooking Oil

Product Concept
Mezan’s product concept is Balanced diet and
Balanced life.
 Mezan Cooking Oil

Consumer Benefits
• Easily available
• Affordable prices
• Good for health
• Good smell
Retailer Benefits
• The margin of Retailers are good enough.
• Profit ratio is much more than other cooking oils.
 Mezan Cooking Oil

Shelf Life
The shelf life of Mezan Cooking oil is Minimum 9
months.
Mezan Cooking Oil

Q#1) what is your monthly income?

Mezan Cooking Oil
Q#4) Are you a consumer of Mezan?
Mezan Cooking Oil
Q#4) How much satisfied are you with
your brand of cooking oil? (Including
Mezan)
 Mezan Cooking Oil

Summary