Presentation Coke

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.
com
Delivering the best smartdiscounts

And entertaining interactive promotions in augmented reality !
ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com
We are creating sales before shelves !
Do you feel the CLICK?
All hot promotions in the same place for you !
Prepare for the future promotions,

the most powerful promotion system using smartdiscounts
and interactivity in augmented reality
is now available in Romania through PROMOhypermarket
app thanks to collaboration with a british division of
Hewlett-Packard Company (Aurasma)
Retailers, producers, distributors and big brands

have the opportunity to use the best marketing resources through
communication and interactivity in augmented reality using the
same platform and the same approach at a global scale with
PROMOhypermarket, PROMOtv and PROMOcinema
PROMOhypermarket, your 24/7 discounts store,

is addressing to promotions consumers,
those who know to choose quality at the best
price,
to modern consumers who know
to be well informed and efficient and sure
those who know to take fun and to be always in
touch with friends and what is new in town
To benefit from PROMOhypermarket and partners best proposals

is needed only the smartphone, tablet or smartglasses with a good
internet connection and PROMOhypermarket app downloaded on
your device
With our natural interactive and intuitive user interface

consumers could go to shopping in their 24/7 discount store
anytime and anywhere, in their kitchen, on the couch, on
their TV, in mall, on the street and sure in front of the shelves
10
It is simple, open the PROMOhypermarket app,

scan the fridge, scan the oil bottle near the oven,
posters in subway station, your credit card, today
newspaper, labels in supermarket, commercial on
television or even a bus,
and you are in touch with the best promotion of the
day, free music, free movies, augmented reality
games,
gifts, samples and interactive discounts and all of
this without run for barcodes or QR codes
11
Additionally, PROMOhypermaket is preparing for online

costumers www.promohypermarket.ro a store with discounts
and instant surprises, PROMOtv the first deal tv in augmented
reality and PROMOcinema an interesting mix between movies
and divertisment in augmented reality
12
Another reason for PROMOhypermarket is BuBBles Lab,

our tech team which was assembling in 2013, on our desks,
a 100% functional prototype for augmented reality smartglasses
13
PROMOhypermarket products and services:
14
1)
Augmented Facebook
https://www.youtube.com/watch?v=pR-WnhvNqsM
15
2) Augmented press cover/article
https://www.youtube.com/watch?v=IppwWY1W-VE
https://www.youtube.com/watch?v=1vjutxrEScc
16
3) Augmented recipes & how to videos

https://www.youtube.com/watch?v=29WqS1LpnEo
https://www.youtube.com/watch?v=CaSwqP1_gx8
17
4) Smart discounts and instant gifts

https://www.youtube.com/watch?v=dpuUYbLENHA
https://www.youtube.com/watch?v=XCR1pZM21ig
https://www.youtube.com/watch?v=1rY9WWrBipA
18
5) Musical playlist and acces to free movies
https://www.youtube.com/watch?v=eI8dUed3fsY
19
6) Games (puzzles, lego, video&sound quest, karaoke, brain g
https://www.youtube.com/watch?v=gNtkSU4QZaM
https://www.youtube.com/watch?v=I45Ur7FLjyE
https://www.youtube.com/watch?v=A58lYUneQl8
20
7) Augmented labels and packages, POS

materials
(posters, displays, leafets, hangers, tshirts etc.)
https://www.youtube.com/watch?v=6YTZ8Oa6SQU
21
WHY PROMOhypermarket?
22
Valuating the big wish of all marketers in business

to build a personalized, real-time, direct and
two-way connection with customers,
a connection at low cost, yet easy to maintain and develop
23
Giving to the market our answear for one big question:

how could we alchemize our effort on social media
and certified fans in real sales
24
Mobile phones and tablets are perhaps the most

transformative devices since the invention of the PC
We all have them in our hands virtually all the time
We check them constantly, often every few minutes,
and many of us have two or three of these devices in
use
Increasingly, shoppers are using these mobile devices
to research and complete their purchases
25
on mobile devices
26
80% of consumers browse the internet

48% watch a video
63% access a social network
33% use mobile devices while watching TV
22% while reading the newspaper
79% use to help with shopping
48% get promotions and cupons
74% make a purchase based on a smartphone search
30% Romanians have at least one smartphone
2,5 million smartphones sales/year in Romania
27
Highlights
28
Brand advertising is moving on smartonline

Direct response advertising become interesting and more efficient
Brands are finding money and save money online and mobile
Positive trends for online and mobile discounts and specials
Customers are looking for real time experiences and social media
experiences
Budgets are migrating from traditional to digital
Media communication trends: distributed, personalized, contextualized
Brands search for structures for two-way, real time communication
Next phase on Internet: audience-centric web
Marketers are looking to engage directly with customers via
independent online platforms
29
Our opportunity is the clients attitude more

focused on value for money with an increasing
appetite
for features and price comparisons
in an efficient time manner
30
PROMOhypermarkets business mission is to be an

attractive, effective and convenient multimedia and
online link between consumers and promotions,
rewarding both consumers and corporate clients with a
professional service in an evident profitable and time
saving manner
31
We are using marketing as a service

To develop personal customer experience
And generate customer touchpoints
Before sales as a
Guiding line to stores
32
PROMohypermarket is designed to Explore,

Develop and Harvest connection between retail
big market and growing internet sales power
33
Brand Activation is the keytool to brand success

And simply, we connect your brand to consumers in a valuable,
fun and friendly way
34
our reasons to follow the leaders are
35
industry brick and mortars:

20% increase of urban population
70% increase of personal expenditure per capita
1 billion of teens today
50% increase in middle class
36
And take the opportunity:

to build PROMOhypermarket system
following some powerful trends
1) Click and collect with smartdevices
2) Second screen experience with smart
devices
3) Buying off-premise and pick-in-store,
door-to-door or at pick-up-points
37
Setting strategic priorities for our B2B

partners:
1) Increase brand capital through
brandawareness, winning hearts and
minds
2) Maximize flow on brands touchpoints
3) Win at the point of sale
4) Invest and generate buyings before
shelves
38
Building a habit on clean executions:

1) With convenience
2) Simple interactions and comfortable UX
3) Innovator on new channels
39
Our SWOT arguments:

1) One app for all promotions vs. an app for every
brand
2) Prices beginning with 10euro/day
3) Software produced by a reputable company
4) Simple UX and efficient interaction
5) Clear business concept
6) Creativity and synergies with our smartglasses
7) In-house design capabilities for our B2B
8) Adding-in as partners young designers and
journalism students
40
1) Following a FAB structure:

F1) Modern application using smartdevices
A1) Easy to use
B1) Consumers with a good income but still mass
market
41

F2) Real-time application
A2) Develop impulse acquisition and buy now
features
B2) Very good for new customers acquisition
42

F3) Build direct interaction with consumers on brand
touchpoints
A3) Creating emotional connections, click&collect,
multimedia, etc
B3) Customer retention
43

F4) Fix price on link, not a pay on click system
A4) Good base price, able to guide a big number of users with the
same cost
B4) Real revenue maker
44
Why to build brands touchpoints, a lot of real-time linked touchpoints

It is about how to get customers attention
and attract them until they fall in love with
your brand !
45
If you have sales problems

or new products to promote, this is totally for you !
46
These are, in fact, old sales secrets
47
the first is PRE-SELECTION if you are preselected through your

brand, product , price, placement or promotion in the mind of your
prospect you will sell fast and profitable
48
the second is DISCOVERY if your prospect is discovering

something good linked with your brand, product or price is
tempted to add it at all company and this is counted in your
brand capital
49
discovering behavior is one of the oldest winning

and vital attitude in human endeavor, one of the
best teaching and rewarding way to progress
50
if you have something to be discovered everyday

your brand still exist !
is simple like that !
51
PROMOhypermarket could do amazing things for

you, it is exactly what you need, big impact with small
budget !
and it is available for you now !
52
In the next few years our system will be used on the large scale
and the stacks involved will be higher, so getting experience
from beginning is a valuable investment and a differentiation
point from competition !
54
With PROMOhypermarket things are simple and efficient,

PROMOhypermarket is an attraction switchboard, a sales
generator, a sales boiler with stuff which are working in the
same way on every customer all over the world
55
Why ?
56
Because we are all humans and in our way through 2014 we

have been using the same skills and the same type of
thinking to became bipeds, to discover fire, wheel, television,
Coke, Pampers, Microsoft, internet, etc
57
In few words it is about:

DISCOVERING REWARDS TO PRE-SELECT THINGS
58
Using PROMOhypermarket we could make every

consumer a buyer and a fan of your brands !
59
THANK YOU !

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ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.

Delivering the best smartdiscounts

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

We are creating sales before shelves !

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Do you feel the CLICK?

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

All hot promotions in the same place for you !

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Prepare for the future promotions,

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Retailers, producers, distributors and big brands

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

PROMOhypermarket, your 24/7 discounts store,

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

To benefit from PROMOhypermarket and partners best proposals

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

With our natural interactive and intuitive user interface

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

It is simple, open the PROMOhypermarket app,

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Additionally, PROMOhypermaket is preparing for online

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Another reason for PROMOhypermarket is BuBBles Lab,

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

PROMOhypermarket products and services:

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

2) Augmented press cover/article

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

3) Augmented recipes & how to videos

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

4) Smart discounts and instant gifts

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

5) Musical playlist and acces to free movies

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

6) Games (puzzles, lego, video&sound quest, karaoke, brain g

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

7) Augmented labels and packages, POS

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Valuating the big wish of all marketers in business

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Giving to the market our answear for one big question:

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Mobile phones and tablets are perhaps the most

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

80% of consumers browse the internet

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Brand advertising is moving on smartonline

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Our opportunity is the clients attitude more

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

PROMOhypermarkets business mission is to be an

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

We are using marketing as a service

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

PROMohypermarket is designed to Explore,

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

Brand Activation is the keytool to brand success

ALL RIGHTS RESERVED, copyright 2015, dragosghetu@promohypermarket.com

our reasons to follow the leaders are