BUSINESS INTELLIGENCE WITH MICROSTRATEGY

An Introduction To
Business Intelligence
With MicroStrategy

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Agenda

Overview of Business Intelligence

MicroStrategy Introduction
Some Case Examples
Next Steps

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy Company Overview

Founded in 1989
Largest independent public BI vendor (NASDAQ: MSTR)
In the Gartner Leader Quadrant for BI Platforms
Selected by Forbes as one of the 100 Best Small Companies in 2007
Over 2 million business users at over 4,000 organizations
Direct operations in 51 cities in 33 countries across the world
Over 1,900 employees worldwide; 25% are dedicated to R&D
$451M in FY2008 Revenue, 31 consecutive quarters of YOY revenue growth
Over 60 patents pending or issued for MicroStrategy software

Atlanta

Denver

Seattle

Buenos Aires

Barcelona

Johannesburg Munich

Vienna

Melbourne

Boston

Los Angeles

Tampa

Mexico City

Brussels

Lisbon

Paris

Warsaw

Seoul

Charlotte Montreal

Toronto

Monterrey

Cologne

London

Rome

Zurich

Singapore

Chicago

New York

Washington

Sao Paulo

Copenhagen Madrid

Stockholm

Sydney

Dallas

San Francisco

Frankfurt

Utrecht

Tokyo

CONFIDENTIAL

Milan

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

What Makes MicroStrategy Architecture Different?

MicroStrategy is Based on Relational OLAP (ROLAP)

High Interactivity

High Analytics

ROLAP
Highest Data Scalability

Relational OLAP
OLAP
Products

MicroStrategy delivers:
(High Interactivity with High Scalability)

Highest User Scalability

Highest Performance at Scale
Sophisticated Analytics

Low Interactivity

Low Analytics

Lowest Cost to Operate and

Maintain (lowest TCO)
Ideal for Data Warehousing
Relational
Reporting Products

Low User Scale

Low Data Scale

Very Rapid Report Creation

Superior End-user Self-service

High User Scale

High Data Scale

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy Customers in Retail Include:

MicroStrategy is Used at 7 of the Top 10 Global Retailers
MicroStrategy Supports over 300 Retail Companies Across 22 Countries

Aeropostale
Ahold
American Signature, Inc.
Applebee's International Inc.
Barnesandnoble.com
Belk
Borders Group, Inc.
Charming Shoppes
Circuit City Stores
The Container Store
Corporate Express
CSK Auto Corporation
Darden Restaurants
Davids Bridal
Dick's Sporting Goods
eBay
Eckerd
Fnac
Food Lion
GUESS?, Inc.
Hannaford Bros. Co.
Hard Rock Cafe
Harris Teeter

Hudson's Bay Company

KB Toys, Inc.
Limited Brands
Liz Claiborne
Lowe's Companies, Inc.
McDonalds Austria
METRO Group
Michaels Stores
Micro Electronics Inc.
Netflix
O'Reilly Automotive
Pacific Sunwear
Petco Animal Supplies
PF Chang's
Priceline
Raley's
Sainsburys
Shoppers Drug Mart Inc.
Stage Stores
Starbucks Corporation
Victoria's Secret, Inc.
Yahoo!
Zavvi (Virgin Retail)

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

DEMONSTRATION of MicroStrategy Dynamic Dashboards

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Let us show you what MicroStrategy can do for you

SEE MORE

LEARN MORE

TRY IT

Receive a detailed technical briefing and demonstration from a Sales Engineer

Get a set of Industry Case Studies

Attend a free hands-on class that provides an Introduction to BI with MicroStrategy

Speak directly to some existing MicroStrategy customers

Attend a MicroStrategy Symposium near you

Speak to an Industry Analyst

Get a set Analyst Summaries of BI Technologies
Get the whitepaper on the Open Systems Advantage
Get our whitepaper that compares MicroStrategy to other BI technologies
Get our whitepaper on Minimizing Total Cost of Ownership of BI
Get a copy of the MicroStrategy Architecture book

Conduct a proof-of-concept using your data delivered through MicroStrategy BI

Download the Evaluation Edition of the MicroStrategy software

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Extra Slides

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy Supports All 5 Styles of BI from a Single Organic

Architecture
Desktop

Browser
s

Portals Mobile

Office

e-Mail

Unified UI

Alerts &
Proactive
Notification

Advanced
Analysis &
Ad-hoc

OLAP

Reporting

Scorecards &
Dashboards

UNIFIED WEB INTERFACE

All 5 Styles of BI

Plug-n-Play Modules
Integrated Backplane

Unified Business Model

Services Oriented Architecture

All Data Sources
9

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

MicroStrategy 8 - Product Architecture

Interactive Reporting, Analysis,
Scorecards & Dashboards

Design &
Administration
Web
Browsers

Web
Services

Portals

MicroStrategy
Desktop

Alerting & Proactive

Notification

Microsoft
Office

RIM
Blackberry

MicroStrategy
Office

MicroStrategy
Mobile

E-Mail

File
Servers

Printers

MicroStrategy
Architect
Integrity
Manager

MicroStrategy
Narrowcast Server

MicroStrategy Web

Object Manager

Command
Manager

MicroStrategy
Intelligence Server

MicroStrategy
Report Services

MicroStrategy Clustering Option

Enterprise
Manager
MicroStrategy
SDK

Relational Data Warehouses

MicroStrategy
BIDK

10

MicroStrategy
OLAP Services

Oracle
DB2
SQL Server
Sybase

Teradata
Informix
NonStop
Netezza

CONFIDENTIAL

Operational DBs and

Non-Relational Data
(Excel, CSV, ERP)

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Cube Databases

SAP BW
Hyperion Essbase
Microsoft AS

Extra Caselets

11

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics:
INDUSTRY:
BUSINESS USERS:
BI COMPONENTS:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:

Consumer Packaged Goods; Retail

100+
600+ Base Reports
Oracle 10g; 1+ TB
2000
Retail Sales Analysis
Accessory Product Analysis
Wholesale Sales Analysis

Business Use:

Gaining Valuable Insight

into Retail Sales Trends
and Performance

Guess?, Inc. uses MicroStrategy to more easily and efficiently manage its
day-to-day operations and analyze its retail sales, purchase orders, and
inventory
Executive, Finance, and Store Operations departments manage day-to-day
operations by analyzing sales trends, comparative sales, and profit margins
Retail Buying Office researches historical trends and manages inventory,
sales, and open orders to optimize buying plans and inventory allocation

Business Benefits:
The easy-to-use MicroStrategy ad-hoc environment is allowing employees
to stay up-to-date on inventory and sales trends, leading to better business
decisions across the enterprise
Executives can obtain an at-a-glance view of sales trends and key
performance indicators
End users are benefiting from faster, more intuitive analytical reporting

12

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

Key BI Characteristics:
INDUSTRY:
BUSINESS USERS:
OPERATING ENV.:
DATABASE:
CUSTOMER SINCE:
APPLICATIONS:

Applying BI to Many
Aspects of the
Business to Improve
Profitability, Sales
Performance, and
Customer Experience

Retail
10,000 and growing
Linux
Netezza (8+ TB); Oracle 10g (10+TB)
2005
Customer Retention
Customer Extranet
Market Basket Analysis
Sales Analysis
Revenue Forecasting
Customer Profitability Analysis

Business Use:
MicroStrategy used to monitor and analyze business performance at the
corporate and divisional levels
Corporate Express customers view purchase history and backlog using at-aglance dashboards and standard reports

Business Benefits:
Using BI, Corporate Express has seen that the average order size doubles
when the appropriate, complementary product is offered to a customer.
In June 2007, Corporate Express received the 2007 Best Practices Award
for Predictive Analytics from The Data Warehousing Institute

13

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.