)(1

Strategy
.
:
- position
Generalship
Management
War

-
-


)(

)(2

Strategic planning

)(3

:
-
-
-

) (

)(4
)Organization
(Values :
- .
-
- )
(


)(

)(5

) (Organization Culture :
-
.
-
-
.


)(
:
- -

-- -

)(6

)(Environment Monitoring
:
-
.
-
.
-
.


)(

)(7

Organizational Values

)(8
)(Cultural Audit


Gerry Johnson
) (:


)(

)(9

) (The Mission Statement:

-
- .
- .
.


)(



:

) ( 10

:
- New Structure
- New Job Description
- New image
Mission Statement


)(

) ( 11

) (Envision
:


)(



.

) ( 12


)(

) ( 13

P.E.S.T
:


)(

) ( 14

P.A.R.S



a.
b.
c.
d.

) (
)(
)
(
) (

) ( 15
SWOT


)(

S.W.O.T

) ( 16
) (Gap Analysis :


)(



)(

) ( 17
) (S.B.U :

 )(





)
..( .

) ( 18

) (C.S.I :


)(

) :
%10 5
.. 15

) ( 19

) ( 20


)(

) ( 21


)(

) ( 22




:


)(

) ( 23
PMSP
.




)
(: PMSP


)(
PMSP

Management by Objectives

) ( 24







:


)(

) ( 25
)Hamel
(and Prahalad
:




5


)(

Dr. Tareq AlSuwaidan

www.suwaidan.com

Tareq_suwaidan@hotmail.com
PO Box 28589
Safat, Kuwait 13146
GULF INNOVATION CO.
www.gulfinnovation.com
Tel: + 965 2404883 Fax: + 965 2404852