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Week 2-4

Introducing

Sustainable Tourism
Development

Sustainable Tourism

3
1 2

Factors having
an impact in
management of
sustainable
tourism

Holistic approach
to sustainable
destination
development

Marketing concepts
f
underpinning
sustainable tourism

FACTORS HAVING AN
IMPACT IN THE
MANAGEMENT OF
SUSTAINABLE DESTINATION

Sustainable Tourism Destination


Development.

The World Tourism Organization


defines tourists as people
"traveling to and staying in places
outside their usual environment for
not more than one consecutive year
for leisure, business and other
purposes

Sustainable Tourism

Sustainable Tourism Destination


Development.

Norwegian Prime Minister Gro Harlem Brundtland Defines


sustainable development as:
"Sustainable development meets the needs of the present
without compromising the ability of future generations to
meet their own needs."

Sustainable Tourism Destination


Development.
Management of Sustainable Tourist Destination
Sustainable Tourist Destination are managed by three entities:
Public Sector
Private Sector
Communities

tors that have an Impact on Sustainable Destina

Social and communities Issues


Cultural Heritage Issues
Environmental Issues
Economic Issues

Global Sustainable
Tourism Council
It is a global initiative dedicated to promoting sustainable
tourism practices around the world. Momentum around
this movement is growing. The GSTC is currently active in
all UNWTO regions, including Africa, The Americas, East
Asia and the Pacific, South Asia, Europe and Middle East.

Tourism Strategy
Tourism Management Organisation
Monitoring
Climate Change adaptation
Inventory of Attractions and Sites
Planning regulations
Access for all
Property acquisition
Tourist Satisfaction
Sustainability standards
Safety and security
Crisis and Emergency preparedness and response
Promotion

Holistic Approach to
sustainable
development

Holistic Approach

Addresses three bodies that are :


Economy
Culture
Society
It also includes various stakeholders
such as:

Stakeholders

The VICE Model demonstrates the


significance of looking at a holistic
approach in sustainable destination
development.

Objectives of a holistic approach


Demonstrate sustainable destination development

Maximise benefits for host country, local communities,


visitors and cultural heritage and minimize negative impacts.

Marketing
Concepts
underpinning
sustainable
tourism

Dr. Philip Kotler defines marketing as


The science and art of exploring, creating, and delivering value to
satisfy the needs of a target market at a profit. Marketing identifies
unfulfilled needs and desires. It defines, measures and quantifies the size
of the identified market and the profit potential. It pinpoints which
segments the company is capable of serving best and it designs and
promotes the appropriate products and services.

Analysis

Market
Resources
Competitors
Environment

Marketing
Mix

Strategy

Segmenting
Targeting
Positioning

Product
Price
Promotion
Place

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POWERPOINT
2011