Professional Documents
Culture Documents
Communication
English 17: Speech and Oral Communication
Group 2
BACKGROUND
Source
Communication
Skills
Attitudes
Knowledge
Social System
Culture
Encodes
Message
Channel
Content
Hearing
Elements
Seeing
Treatment
Touching
Structure
Smelling
Code
Tasting
Decodes
Receiver
Communication
Skills
Attitudes
Knowledge
Social System
Culture
The FOCUS
David
K.
Berlo's
Model
of
Communication focuses on four elements,
namely: the Source (S), the Message
(M), the Channel (C), and the Receiver
(R). Under each of these are different
factors that affect the communication
process. This model is an example of a
linear model of communication.
Source
Communication
Skills
Attitudes
Knowledge
Social System
Culture
Encodes
Message
Channel
Content
Hearing
Elements
Seeing
Treatment
Touching
Structure
Smelling
Code
Tasting
Decodes
Receiver
Communication
Skills
Attitudes
Knowledge
Social System
Culture
The SOURCE
The MESSAGE
The CHANNEL
The Channel (C) is the medium through which the
message is delivered from the source to the receiver.
The five senses.
Factors affecting the Channel:
The RECEIVER
The DISADVANTAGES
It is a linear model of communication; therefore, it does
not give much credit to feedback.
It does not include the barriers of communication.
It does not mention communication interference or
noise.
The claim that the source and the receiver must be on
the same level when it comes to communication skills,
attitudes, knowledge, social system, and culture is quite
impossible. No two individuals have the same level of
experience.
REFERENCES