These points will tell us the strategic vision of the company and help

us align the objectives with the needs of the organization

Check for the resources ,capabilities ,tradeoffs , the strategic
planning which will tell us where we are , where we want to go
We will be using models like Porters Five forces , BCG matrix ,value
chain ,ME mckinsey matrix and finally ansoff matrix

Pros & Cons

China is a better alternative because of low production
cost and one of the largest exporter of Soda Ash ,
Sodium sulphate , LABSA and SLES
The cons would be to gain market hold and establishing
cost

 We should not go into Malaysia , Vietnam and Phillipines

as we should focus on one market at a time
Our peers are manufacturing in Australia so we are
focusing in China

 Always continue third party subcontracting and create

profits