TYPES OF ADVERTISEMENT

Presented by :
Chetan Pathak

Product advertising
To promote sales of a particular product
Creation of awareness
To increase demand

All movies now on your phone

Heinz Hot Ketchup

Organizational/institutional
advertisement
Meant to promote the whole company.
Focus is not on a particular product
All the brands and all the products of the

company is covered

Consumer advertising
To attract the end user
Shows them their benefit

Non-commercial
advertisement
To create awareness about n.g.o. or

political party etc

The motive is not to increase profit

Industrial advertising
To attract industrialists
To sell industrial goods
Generally, machines and all types of

manufacturing goods.

Emotional advertisement
Emotion is triggered
By this, consumers are attracted
In may be patriotism, feeling etc

Rational advertising
This is based on either plain logic, or

completely anti-emotional

Local or national ads

Local is just for some area in particular
While national is for the whole country

Intended audience
advertising
For this, you must know your target

segment very well

Your ad will remain focused on that

Service advertising
This promotes service
Not the product

Warning!!!!!
This is how you will see the
usual movies now onwards

Financial advertising
This is the advertisement of financial

products
May be bank loans or money transfer etc

Western Union
Money Transfer

Public service advertising

This advertisements are for public
Here also intension is not profit
Govt. generally does these ads
It may also give contract to private ad

making companies

Advertising Media

Definition

All the modes or tools used by the

advertisers by which the general public is

kept informed is called advertising media
- Brenan

Advertising
(C ) Direct
Media
Mail

(A) Press
Newspapers

Magazines

(B) External
Posters

Vehicles

Sign-boards

Sky Writing

Sandwichman Ads

Stickers

Puppet Shows

In India, Generally used by Govt.

(C) Direct Mail Advertising

Catalogue

Booklets

Brochurs

Business reply cards

Gifts

(F) Promotional
advertisement
Interior & window display

Showrooms

Exhibition and trade fairs

Gujarat Institute of Housing

& Estate Development

Free samples

(G) Others
Cinema

Internet & mobile phones

Sales Promotion

Methods of sales promotion

Price discounts

Refund scheme
Quantity off offers

Contest and lucky draw

Sponsoring events
Free product

Loyalty cards

Trade allowance

Gifts

Exchange offer

Public Relations & Publicity

Public Relations &

Publicity
A variety of programs designed to promote or

protect a companys image or its individual

products.
It includes: Press kits, Speeches, Seminars,

Annual reports, Charitable Donations,

Publications, Community relations, Lobbying,
Identify Media & Company Magazine etc.

CASE 1 LG KICKS STEVE

JOBS :

LG has chosen to promote its new Optimus

Pad with a mock-up game of Street Fighter

that seems to see ill Apple chief Steve Jobs
get karate kicked in the head.

 By making this animation, LG grabbed much

news coverage that gave it the high credibility.

Even those people who do not prefer to watch
advertisements were also made aware.
It created much fuss on media which
dramatized it enough.

CASE 2 AAMIR KHAN PROMOTED

3-IDIOTS & LAGAAN :
Aamir Khan came up with a unique way to

promote his film 3 Idiots.

He launched a game where one has to spot
the Bollywood star who will travel across the
country for two weeks in different get-ups.
He said on the launch of the game :
For next two weeks, I will be on an
adventurous tour. I will be visiting different
cities and villages across the country but no
one will have a hint of it, until I wish. I will be
among you, but you wont be able to
recognize me.

romotion of Lagaan :
On the launch of lagaan on DVD, Aamir Khan

planned a cricket match at a mall in Mumbai

on July 14th.
The match was to be played at Infinity Mall,
between the Lagaan XI and 11 lucky
consumers of the DVD or VCD purchased from
any Landmark store in India.
Aamir Khan said ''Lagaan DVD has been a
landmark in Indian Home Entertainment and
in itself the celebration of the Spirit of Lagaan.
We wanted to share the celebration with the
fans of the movie and hence have planned
this cricket match''

CASE 3 RICHARD
BRANSON :
Announcing the new
space travel company,
Virgin Galactica.
Promoting Virgin
Atlantics first flights to
the Middle East.

The Virgin Atlantic

entrepreneur has
made four attempts
to circumnavigate the
globe by balloon.

For the launch of

Virgin Cola, he drove
into New Yorks Times
Square in a branded
tank promising a
battle with Coke and
Pepsi.

Launching his first TV

channel Virgin 1 with
customised television
headgear.

Branson shaved his beard

and donned a wedding dress

to promote bridal wear store
Virgin Brides