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Culture Documents
Chapter 2
The
Audience-Centered
Speechmaking
Process
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An Audience-Centered
Speechmaking Model
Always think of
your audience
Shows sensitivity to
their needs.
Consider Your
Audience
overarching goal
of your speech
Inform:
Persuade:
Entertain:
change or strengthen
thoughts or behaviors.
Specific Purpose
Concise statement
indicating what you want
audience to do, think, feel
or remember.
Overview of speech.
One-sentence summary
of speech.
An example:
Topic:
General Purpose:
Specific Purpose:
Central Idea:
To inform.
At the end of my speech,
the audience will be able
to identify the three key
elements in the South
Beach diet.
Material that
backs up ideas.
Arrange ideas to
make most sense.
Prepare early.
Make adjustments.
Walk calmly.
Remember rehearsals.
Speak loudly.
Walk confidently.