Professional Documents
Culture Documents
Process
Chapter 6
Overview
business needs
Culture
Specific issues of the context
Original
Creative
Easy to implement
be both:
formal
and informal
simple and complex
Analytical and qualitative
Involve many people or just a few
Strategic
Assessment
Strategic
Choice
10
Activities
in Process
Results from
Process
Intending
Intent
Assessing
Assessment
Choosing
Choice
(c) Macmillan & Ta
Customer awareness
Supplier relationships
Stakeholder influences
Understanding of competence
Awareness of technological change and innovation
Mix of people involved in process
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12