Professional Documents
Culture Documents
Chelsea Xu
xuqiancc@gmail.com
Rewarded as One of Top 10 Excellent Projects of User Experience and Marketing Research of
Tencent 2013.
Research Background
Improve user experience of www.qcloud.com and compare the customer satisfaction of V2.0 and V3.0
Persona
Analysis
Research on
different
modes and
modules
Field research
Depth interview
of third-party
operation team
Web data
analysis
User interview
Usability test
Phone interview
Conception
testing
Beta Version
Test
Online A/B
Testing
Usability test
Conception Test
Questionnaire
Competitors
April
April
May
Prototype design.
Function design
Optimize UX
Satisfaction
survey on v2.0
and V3.0.
Questionnaire
Phone interview
Data analysis:
cross-over
analysis, Ttest
analysis
2013
Evaluation of
new version
Septem
ber
Beta version
released
Optimize UX
October
V3.0 released
Pre-requisite Research
Target:
Solutio
ns
Challenge
What is Qcloud? Cloud
Computing? So
technically! What can I
do for it?
Persona Analysis
Target
To know who are potential users and identify the core functions although
back-end system architectures are almost different for different
developers.
Solutions
Field research, usability test, depth interview and log data analysis.
Process
Their expectations
Persona Results
Requirements Research
of CVM
Hi-Fi Demo Test of CEE
Feedbacks for Hi-Fi demo by
usability test
Requirements research
of CEE
Features of target users
Usage motivations and habits
Pain points and possible
solutions
Feedbacks for current model by
usability test
Conception test
To identify pain points of each model and module, how they are produced and find out possible
solutions.
Solutions
Result
Challenges
Solutions
Solutions
Release the beta version to loyal users before
releasing to all:
V
S
V2.0 of
qcloud.com
Compare V3.0 and V2.0 and identify whether the new version is better.
Overall estimation about V3.0, including each module and new webpage.
Challenges
Solutions
Satisfaction Survey
on V2.0
Phone Questionnaire
Online Questionnaire
Satisfaction Survey
on next version
Online Questionnaire
V3.0
V2.0
Solution
Phone questionnaire
Web questionnaire
Phone questionnaire
Web questionnaire
The
End