Anwar Ali Malik

MPH
Department of Community Medicine,
LUMHS, Jamshoro
Malik.anwarali@yahoo.com

Objectives of class:
Definition
AIMS
Principles
SCOPE
Contents of Health Education

HealthEducationisaprocessthatinforms, motivates
andhelpspeopletoadoptandmaintain ,healthy
practicesandlifestyles, advocatesenvironmental
changesasneededtofacilitatethisgoalandconducts
professional trainingandresearch tothesame end

Definition-II
Health education is a systematic social educational
activity which has plan, organization, and evaluation. It
spreads the knowledge related to health care to people. It
assists people to understand themselves health status,
recognize the factors harming health. It makes people
change their ill life habits and behaviors, and adopt the
behaviors and life styles conducive to health actively, and
reduce and eliminate the health risk factors in order to
prevent illness, promote health and increase the quality of
life.

Plannedattempttochangewhatpeoplethink, feel
anddowithagoalofpromoting higherlevelof
health

HealthEducationis apartofPrimaryHealthCareto
encouragepeoplefor
Want, knowledge, action, seek health

Healtheducationisnotaseparateentity, ratherisanintegral
componentofallpriorityhealthprograms
Massmediausedforhealtheducationofthepublicabout
healthmattersonlargerscale
Inaddition, thestaf oftheministryofhealthincludingthe
Doctors, Nursingstaf &LHWs/LHVsareresponsiblefor
educatingthecommunitythroughInterPersonal
Communication (IPC).

HealthEducation appealstoreasonandmakespeoplethink
forthemselves, while PROPAGANDA isbased onspoon
feedingtheinformationandmakingpeoplebelieveina
message.
AcquiringknowledgethroughH.EisActive, whilethrough
Propagandais Passive.
InworldofmarketingandAdvertisement, itisbelievedthat
Propagandais mostpowerfulinstrumentininfuencing
people.

Astrategytoinfuencepolicymakerswhentheymakelaws
andregulations, distributeresources, andmakeother
decisionsthatafect thepeopleslife.
Theprincipalaimsof Advocacy aretocreatePolicies,
ReformPolicies, andensuretheimplementationof
Policies.
Strategiesof Advocacy include, directdiscussionsto Policy
makers, messagesthroughMedia, orstrengtheningthe
abilityoflocalorganizationstoadvocate.

Accordingtotheconceptsofhealth, lifestyle&behaviorsplay
vitalroleincausationofhealthproblems.
Almost 50% ofthepatientsneednottocometothehealth
facilities, becausetheirproblemcanbeprevented.

Burdenofmorbidity&mortalitycan beconsiderablyreduced
withappropriatehealtheducation techniques.

1. To develop a sense of responsibility for health

conditions , as individuals , as members of families &
communities .
( Promotion of health , prevention of disease & early
diagnosis and management of illness ).
2. To promote and wisely use the available health
services .
3. To be part of all education , and to continue throughout
whole span of life .

Dissemination of scientifc
knowledge
( about how to promote and maintain
health ),

leads to changes in KAP

related to such changes .

Interest
Participation
Motivation
Comprehension
Proceeding from the known to the unknown
Reinforcement through repetition
Good human relations
People,
facts and media:

knowledgeable, attractive , acceptable .

Learning by doing :
If I hear , I forget
If I see , I remember
If I do , I know .

Motivation,
i.e. awakeningthe desire toknow andlearn:
- Primary motives , e.g. inborn desires , hunger, sex.
- Secondary motives ,
i.e. desirescreated byincentivessuch aspraise, love, recognition,
competition.

Healtheducationis concernwiththepersonasawhole.
Lifelongprocess.
Concernwithallaspectsofhealth&illness.
Directtowardseverybody.
Helpspeopletohelpthemselves.
Involvebothformal&informallearning.
Providinginformation, changingattitude, behavior&social
customs.

Nutrition
Health habits
Personal hygiene
Basic knowledge of disease & preventive
measures , Safety rules
Mental health
Proper use of health services
Sex education
Special education for groups ( food handlers ,
occupations , mothers , school health etc . )
Principles of healthy life style e .g . sleep ,
exercise

Thank You