Professional Documents
Culture Documents
Session 4
A
M
S
T
R
SMART Meaning
Examples
Race /
nationality
Religion
Children
Disabilities
Environment
al
Grab
Excite
Create
Prompt
ATTENTION
INTEREST
DESIRE
ACTION
AIDA
Cognitive
stage
Affective stage
Behaviour stage
1.
2.
3.
4.
5.
6.
7.
8.
9.