Accessibility In A New Dimension –

An Attitudinal Perspective

Patricia Idaewor
Centre for Transport Studies,
University College London
Email: p.idaewor@ucl.ac.uk
patidaewor@yahoo.co.uk
 Context of Study

 Transport Disadvantaged People

 the mobility impaired
 20% of population

 Social Inclusion
 Community Transport

UTSG 2003 2
 Accessibility
 Ease of reaching and using a service
 Current considerations
 Physical
 Cognitive
 Proposed consideration
 Attitudinal (Satisfaction)

UTSG 2003 3
 Community Transport Brokerage
Operations
 Current model

System Constraints of
Characteristics Time and Cost

CHOICE

User Mobility Requirements

Characteristics

UTSG 2003 4
 Community Transport Brokerage
Operations
 Proposed model

User Psycho-Social Preferences

and Physical (Satisfaction Criteria)
Characteristics

CHOICE

System Constraints of
Characteristics Time and Cost

UTSG 2003 5
 Transport Satisfaction
 Satisfaction
 Satisfaction Vs Service Quality
 Transport Satisfaction
 Current usage
 Proposed usage
 Transport selection criteria

UTSG 2003 6
 Satisfaction Judgement
 Model Estimation Theories
 Judgement Analysis
 Conjoint Analysis

 Information Integration

 Transport Satisfaction = F(Wi, Ui)

 Satisfaction Value = G(Li)
(Wi = user stated weight, Ui / Li = attribute value/level of service)

UTSG 2003 7
 Data Collection
 Interviews
 Questionnaire Surveys
 Data
 Overall Transport Satisfaction (S)
 Attribute Importance Ratings (Wi)
 Attribute Satisfaction Ratings (Ui)
 Attribute Level of Service (Li)

UTSG 2003 8
 Transport Satisfaction Model
 Functional Forms Tested
 Additive Functions
 Multiplicative Functions
 Log and Exponential Functions
 Random Function(U.D.)
 Model Selected
 Satisfaction = {Ui(Wi/Wi)} (r =0.7595)
(Wi = user stated weight & Ui = attribute value)

UTSG 2003 9
 Decision Support System
 Transport Satisfaction Algorithm
 Relational Database
 Vehicle-Service Characteristics
 Client Characteristics
 Queries
 Output

UTSG 2003 10
 Selection Output
Client P002 Client P010
Ranking Vehicle ID T.S.Score Vehicle ID T.S.Score
1 V011 7.560 V013 6.626
2 V012 6.887 V009 6.626
3 V007 6.462 V011 4.939
4 V013 5.478 V005 4.789
5 V009 5.478 V012 3.102
6 V005 4.805 V003 1.837
7 V003 0.674

UTSG 2003 11
 Conclusion

 An averaging linear additive model had best fit.

 The Transport Satisfaction Model is sensitive to

user preferences in selecting transport options.

UTSG 2003 12
Accessibility In A New Dimension –
An Attitudinal Perspective

Patricia Idaewor
Centre for Transport Studies,
University College London
Email: p.idaewor@ucl.ac.uk
patidaewor@yahoo.co.uk