Setting up retail network

in South 24 Parganas
Sayantan bhattacharya

Topics covered
Introduction and methods used
Data analysis and interpretation
Self Observations
Suggestion and recommendations
Conclusion

Introduction
Expansion An Important function
Feasibility and prospecting
Objective - to explain the results
obtained from the business
development feasibility study done in
rural areas.

Tools and methods used

Format questionnaires
Open conversations
Self observations
Target rural retailers in south 24
parganas district

Primary factors considered

Awareness about online shopping
Experiences linked to previous online
shopping
Reasons for liking/disliking merahaat
Interest level for becoming part of
the process

online shopping
accustomed

57%

new

43%

experience
good

bad

ok

26%
11%

64%

Re
sp
on
se
nu
m
be
r

45
40
35
30
25
20
15
10
5
0

Reasons for joining

merahaat

20

Re
sp
on
se
nu
m
be
r

Reasons for not joining

100
merahaat
90
80
70
60
50

59

40
30
20
10
0

11

18

infrastructure
adequate

inadequate

19%

81%

Interest level
high

med

low

18%
48%
33%

prospects

physically
travelling to
market

from company
distributors