Professional Documents
Culture Documents
Al Mashuk
Chowdhury
Md. Tarikul Islam
Simon Farooq
Suma Akhter
Competitors
I. Current Situation
Current performance
1999
Price of share
was $3.88
which rises to
$67.95
2000
2009
Revenues rose
from $350.8
million in 2000
to $1,353.5
million in 2009
$1,153.3 million
from companyowned bakery-caf
sales
Mission
A loaf of bread in
every arm
Ronald M. Shaich
Larry J. Franklin
Fred K. Foulkes
Tax policy,
Employment laws
Environmental regulations
Tariffs
Political stability.
Economical
Interest rates
Exchange rates
Inflation rate
Cont
Social
Health consciousness
Population growth rate
Age distribution
Technological
Automation
Technology incentives
Cont
Industrial Environment:
Potential New Entrants: (Low)
Economies of scale are an advantage when fast-food
restaurants can achieve it but it is hard for companies to gain
economies of scale.
Cont
Bargaining Power of Customers: (High)
The consumers, people in America of fast casual restaurants
are the buyers.
Cont
Bargaining Power of Suppliers: (Low)
Large fast casual chains have thousands of suppliers to choose
from. Switching costs are low and it is done easily.
Cont
Threat of Substitutes: (High)
There are many different fast food chains in America. They
might offer slightly different things but they are trying to
compete with their substitutes by offering the customer food
and service.
Cont
Rivalry between Existing Firms: (High)
As stated above there are hundreds of fast casual restaurants in
America that enter the market and have a product to offer,
making it a competitive industry.
Finance
Cont
Human Resources Management (HRM)
employed in general or
administrative functions in
2009
Wi-Fi.
Core Competency
Dining
ambience
WEIGHT
0.0 1.00
RATING
1-5
WEIGHTE
D SCORE
COMMENTS
.20
4.00
0.80
.20
4.10
0.82
W1.
.20
3.90
0.78
More focus on
development
.10
3.05
0.31
Not focusing on a
specific strategy.
Strengths
S1. Strong
customer loyalty.
Weaknesses
1.00
3.96
STRATEGIC FACTORS
SFAS Table)
WEIGHT
0.0 -1.0
RATING
1-5
WEIGHTED
SCORE
.20
4.20
0.84
.20
4.00
0.80
.20
3.90
0.78
.10
3.05
0.31
O1.
Further market
expansion can lead to
companys growth.
.25
3.90
0.98
O2.
Entering into
International market like
Europe and Asia.
.20
3.7
0.74
T1.
An immense demand of
vegetarian food.
.20
4.10
.82
.10
3.95
0.40
rivals.
W1. Due to restricted criteria,
T2.
SHORT
TERM
INTERMI
DIATE
TERM
LONG
TERM
Strength
Strong customer loyalty.
It has a cost advantage over
its rivals.
Weakness
SO Strategies
Expanding the business in
international market its
possible to make more cost
advantage.
WO Strategies
By expanding market growth
its possible to provide best
service on take away & pick
up option.
ST Strategies
Due to having strong loyal
customer its possible to
compete easily in the
competitive market.
WT Strategies
EFAS
Opportunity
Further market expansion can
lead to companys growth.
Entering into International
Threats
An immense demand of
vegetarian food.
High competition in the market.
Due
to
decreasing
restricted criteria its
possible to do more
competition.
Cont
Alt-3: Due to having strong loyal customer its possible to
compete easily in the competitive market.
Pros: Always have competitive advantage.
Cons : Value has to be given to them .