Group Members

NAME

ROLL NO.

Varsha Jadhav

13

Shubhangi
Choudhary

04

Lata Patange

25

CORPORATE SOCIAL
RESPONSIBILITY
OF
MCDONALDS & HUL

What is CSR
The voluntary compliance of social and ecological
responsibility of companies is called Corporate
Social Responsibility (CSR).

Corporate social responsibility is basically a concept

whereby companies decide voluntarily to contribute
to a better society and a cleaner environment.

Corporate social responsibility is represented by the

contributions undertaken by companies to society
through its business activities and its social
investment.

The concept of Corporate Social Responsibility was

MCDONALDS

McDonald's Profile
Industry :- Restaurants
Founded :- May 15, 1940 inCalifornia
Founder(s) :- Richard and Maurice McDonald
Area served :- Worldwide
Products :- Fast food
(hamburgers,chicken,french fries,soft
drinks,coffeemilkshakes ,saladsdesserts,brea
kfast)

I CARE FOR EYECARE

In India, a child goes blind every 4 minutes of these

staggering numbers 90 % of the children can be easily
treated so that they can lead normal lives.
McDonald's will make an earnest effort to make a
difference in the lives of these children and show them
that we, the community, care.
McDonald's have made it a part of social commitment
to support Dr. Shroff's Charity Eye Hospital's endeavors
to eradicate preventable Childhood Blindness from our
country.

Healing and Hope for Kids

RMHC (Ronald McDonald House Charities) UK was established in
1989. It is one of a network of RMHC 'chapters' operating in 52
countries throughout the world, providing services to support the
wellbeing of children and families.
Most of McDonald charity work is focused on supportingRonald
McDonald House Charities, an independent charity which
McDonald's has supported for over 20 years.
McDonalds customers also support RMHC through a variety of
fund raising events and programs, including donations in RMHC
collection canisters and McDonalds World Childrens Day a global
fundraiser that takes place each November.
The Charity relies on voluntary donations, and you can find
collection boxes in every single one of McDonald restaurants.

Continued.
Ronald McDonald House Charities provides a 'home away
from home' for families with children undergoing treatment
in hospital. McDonalds Corporation provides free use of
facilities, equipment, materials and other general and
administrative costs for the global office of RMHC.
Accommodation is provided through Ronald McDonald
Houses and Ronald McDonald Family Rooms, which are
located near to the hospital or adjacent to the ward, giving
families the chance to get some crucial rest and to regain
a sense of normality.

Charity McHappy Day

McHappy Day is an annual event at McDonald's,

where a percentage of the day's sales go tocharity.
It is the signature fundraising event forRonald
McDonald House Charities.
In 2007, it was celebrated in 17 countries:
Argentina,Australia,Austria,brazil,Canada,
theunited
states,Finland,France,Guatemala,Hungary,
England, Ireland New Zealand,Norway,
Sweden,SwitzerlandandUruguay.

Getting Happy in Brazil

Coordinated by Ronald McDonald House Charities Brazil,
McHappy Day is Brazil's largest fund raising campaign
to combat pediatric cancer. Since 1989, it has raised
$80 million.
All proceeds from the sales of Big Macs, plus
promotional items such as caps and key rings go to the
aid of pediatric cancer patients.
They support the acquisition of hospital equipment and
supplies, the construction and expansion of research
centers, medical care facilities and support houses, and
the implementation of bone marrow transplantation
units.

Ronald McDonald

Continued.
In the U.S, RMHC of Austin and Central Texas opened the first
Platinum Leadership in Energy and Environment Design
(LEED) certified Ronald McDonald House in the world.
To promote good environmental practices, educational kiosks
were placed inside the House to explain how the solar panels
contribute to the buildings energy efficiency.
In 2008, Atlantas 50-room Ronald McDonald House became
the second House built and certified to LEED specifications.
The House includes a dedicated transplant wing with 10
private, two-bedroom suites for families of children who have
received bone marrow, heart, liver or kidney transplants.

Education

McDonald's Australia funds a touring puppet showthe

McDonald's Camp Quality Puppet Programto educate
school children about cancer, its treatment and its effects.
Originally created to facilitate the return to school for
children who had been treated for cancer, the show now
seeks to increase understanding and acceptance of children
who, for various reasons, look different from others.
It has visited approximately 10,000 schools, restaurants and
hospitals and reached more than 3 million children.
Many McDonalds U.S. restaurants host McTeacher Nights to
support their local schools.

McDonalds Global Environmental

McDonald's will follow three courses of action: reduce,

reuse and recycle.

McDonald's also committed to recycling or composting

as much of McDonald's solid waste as possible,
including such materials
as
corrugated paper, polyethylene film and paper.
McDonald's will change the composition of
packaging, where feasible, to enhance
recyclability or compostability.

Continued.

McDonalds uses an internal global scorecard tool called

the Eco-Filter to help McDonalds make packaging
decisions while keeping the environment in mind.
Over time, McDonalds have made changes aimed at
reducing the amount of packaging and increasing use of
recycled materials.
Recycling customer waste is very difficult in the UK, as
paper waste that has food residue is not accepted at
recycling facilities, and nor are many types of plastic.
So rather than send waste to landfill McDonalds work
hard to 'recover' as much as possible.

Global Reach, Global Impact

McDonalds has a long history of sponsoring global events

that create strong, relevant connections with their
customers everywhere.
From 1968, McDonalds continued as official sponsors of
two global sports events the Olympic Games and the
FIFA World Cup that enrich the lives of children and
adults alike through inclusion and awareness.
The Beijing 2008 Olympic Games marked McDonalds
sixth Olympic Games as a Worldwide Partner and seventh
as the Official Restaurant of the Olympic Games.
McDonalds current sponsorship
will continue through the 2012
Games in London.

SPORTS
McDonald's UK is collaborating with the country's four
National Football Associations to increase the number
of qualified coaches for schools and communities.
McDonald's New Zealand sponsors two national
organizations to promote youth participation in sports.
McDonald's Canada is a strong supporter of hockey
Canada's number one sport.
In addition to its sponsorships of national hockey
organizations and National Hockey League teams, it is
involved in several junior and minor hockey leagues

McDonalds in Agricultural Industry

McDonalds also invest over 300 million

a year in the UK and INDIA agricultural
industry.
The majority of ouringredientscome
from Britain and Ireland, with more than
17,500 British and Irish farmers providing
McDonalds with ingredients such as beef,
pork, free-range eggs, organic milk and
potatoes.

HINDUSTAN UNILEVER
LIMITED

Asha Daan

The initiative began in 1976, when HUL supported

Mother Teresa and the missionaries of Charity to
set up Asha Daan, a home in Mumbai for
abandoned, challenged children, and the destitute
, HIV positive.
The objective in supporting Asha Daan was and
continues to be to share the organization's
prosperity in supporting the Mother's mission of
serving the "poorest of the poor".
Asha Daan has been set up on a 72,500-square
feet plot belonging to HUL, in the heart of Mumbai
city.

Continued.
The destitute and the HIV-positive are provided with food,
shelter and medication for the last few days of their lives.
The needs of the abandoned challenged children are also met
through special classes of basic skills, physiotherapy and, if
possible, corrective surgery.
At any point of time, it takes care of over 300 infants,
destitute men and women and HIV-positive patients.
Over the years, HUL has opened schools for challenged
children with a sharper objective of supporting families of such
children, helping the children become self-reliant by learning
appropriate skills to be productive members of the household.

Ankur
In 1993, HUL's Doom Dooma Plantation
Division set up Ankur, a centre for special
education of challenged children.
The centre takes care of children with
challenges, aged between 5 to 15 years.
Ankur provides educational, vocational and
recreational activities to over 35 children with
a range of challenges, including sight or
hearing impairment, polio related disabilities,
cerebral palsy and severe learning difficulties.

Continued.
These physically and mentally challenged children are taught
skills, such as cookery, painting, embroidery, bamboo crafts,
weaving, stitching, etc depending on their aptitudes.
The centre has rehabilitated 10 children including selfemployment for 6 children by providing them with shops, and
3 girls have been provided employment as creche
attendants.
It has also moved to normal schools 18 children.
Since inception it has covered about 80 children. Ankur
received the Lawrie Group Worldaware Award for Social
Progress in 1999 from HRH Princess Royal in London.

SHAKTI - Changing
Lives in Rural India

SHAKTI

- Changing Lives in Rural India

Project Shakti is HUL's rural initiative, which targets small

villages with population of less than 2000 people or less.
It seeks to empower underprivileged rural women by providing
income generating opportunities.
Project Shakti also aims to improve the standard of living of the
rural community, by providing health and hygiene education.
Project Shakti is a pioneering effort in creating livelihoods for
rural women, organised in Self-Help Groups (SHGs), and
improving living standards in rural India.
Project Shakti provides critically needed additional income to
these women and their families, by equipping and training them
to become an extended arm of the company's operation.

Continued.
Started in 2001, Project Shakti has already been extended to about
20000 villages in 196 districts in 11 States - Andhra Pradesh,
Karnataka, Gujarat, Madhya Pradesh, Tamil Nadu, Chhattisgarh,
Uttar Pradesh, Orissa, Punjab, Rajasthan and Maharashtra.
The respective state governments and several NGOs are actively
involved in the initiative.
Project Shakti already has about 6200 women entrepreneurs in its
fold.
A typical Shakti entrepreneur earns a sustainable income of about
Rs.1,000 per month, which is double
their average household income.

Yashodadham Disaster
relief & Rehabilitation

Yashodadham
HUL has reconstructed a village in the Bhachau
Taluka of Gujarat's Kachchh district.
The village, which has been named
Yashodadham, was dedicated to its 1100
residents in December 2002.
The residents belong to Nani Chirai village, which
was completely wrecked by the devastating
earthquake of January 2001.
Yashodadham, spread over 25 acres, comprises
289 homes.

Continued.
HUL has provided : school building,
an exclusive playground for children,
a multi-purpose community centre,
community room and
village administration office.
All the structures are earthquake and cycloneresistant.
Space has been left all along the village for parks
and public squares, where villagers subsequently
will plant trees.

Tsunami south India 2006

Rs 10 crore relief & rehabilitation of

tsunami affected families by way of relief
material, land and construction of facilities.
Distribution of bread and biscuits to over
500 families in Pondicherry.
12000 cooked meals for families in
Chennai, Nagapttinam, Cuddalore, and
Andaman's

Bihar floods (2008)

After the floods in Bihar in 2008, HUL contributed 10000,

kits worth Rs. 60 lack as first installment of relief material
for the immediate relief of the flood affected families of
Aaria district in Bihar.
The kit contained essential item such as
Utensils
Clothes
Blankets
Construction of 100 disaster proof houses for the purpose
of rehabilitation.
Construction and development of community resources
centre for people.

GREENING BARRENS - Water Conservation and Harvesting

HUL's Water Conservation and Harvesting project has

two major objectives:a) to reduce water consumption in its own operations
and regenerate sub-soil water tables at its own sites
through the principles of 5R -- reduce, reuse, recycle,
recover and renew.
b) help adjacent villages to implement appropriate
models of watershed development.
Water scarcity is one of the biggest crises facing India in
terms of spread and severity.
Water conservation and harvesting in HUL's own
operations will help conserve and regenerate this scarce
resource.

Continued.
Water management is a focus area for all HUL
factories. Water conservation has been made one
of the key performance indicators of an HUL
factory.
Through a series of technology innovations and
novel processing routes HUL has reduced its
ground water consumption by over 50%.
HUL has also applied technologies that recycle
effluent water after treatment 70% of HUL sites
are now zero discharge sites.

Continued.
The Khamgaon soap factory is located in a dry and
arid region of Maharashtra and gets limited rainfall.
Seven years back the factory started a pilot on
Watershed Management on a 5-hectare plot to
prevent soil degradation and conserve water.
The efforts have resulted in the creation of a green
belt, which is the only visible green patch in the area.
The 5-hectare green belt is now a veritable forest of
about 6300 trees, including over 1400 ornamental
plants and over 600 fruit bearing plants.

Sanjivani-

Providing health
care

A free mobile medical service- year 2003 near

Assam .
Two mobile vans dedicated to the project.
Mobile medical vans camp for six hours in a village
everyday & treat nearly 100 patients.
Sanjivini also undertakes activities like
Awareness campaigns on hygiene
Child immunization camps
Iron supplement therapy
Free eye check ups
Family planning awareness camps
Anti alcoholism camps

FAIR & LOVELY FOUNDATION -- Economic

Empowerment of Women
The Fair & Lovely Foundation is HULs initiative which aims
at economic empowerment of women across India.
It specifically targets women from low income groups in
rural as well as urban India.
Fair & Lovely, as a brand, stands on the economic
empowerment platform and the Foundation is an
extension of this promise.
The Foundation has renowned Indian women, from various
walks of life, as its advisors. Among them are
educationists, NGO activists, physicians. The Foundation is
implementing its activities in association with state
governments.

Continued.
The support provided by Fair & Lovely
Foundation will help girl children avail
opportunities of higher education and
acquire skills in appropriate professions.
The series of projects that have been
drawn up to achieve the vision include
the following:
Careers
Education:
Enterprise: Vocational training

THANK YOU!