Professional Documents
Culture Documents
Mitul Parikh
Meena Salvi
Kewal Mehta
Nitin Chaudhari
Vidhisha Kawa
INTERNATIONAL
BUSINESS MNCS
ITM (MALAD)- SMBA 16
What is Multi-Level-Marketing?
MultilevelmarketingisalsoknowasNetworkmarketingorReferralmarketingbecausethebusiness
occursprimarilythroughword-to-wordpublicityorsharingthemarketingplanwithother.
Multi-levelmarketing(MLM)isamarketing strategyinwhichthesalesforceis
compensatednotonlyforsalestheypersonallygenerate,butalsoforthesalesof
otherstheyrecruit.WhatisAmway.flv
Amway...History&Credibility!!
The first network marketing plan was introduced in 1945 by California Vitamin Company
which later became Nutrilite. Rich DeVos & Jay Van Andel (Co Founders Amway) were
initially a successful distributer for Nutrilite. In 1949 they went on to buy Nurtrilite and
rebranded the company Ja-Ri Corporations and in 1959 they formed Amway (means
American Way).
Amway Corporation Quick Facts:
Founded in 1959, HQ in Ada, Michigan, USA (Home Country)
Largest Direct Selling Company in the world.
A $10.9 billion dollar company .
Actively operating in more than 80 countries and territories on six continents.
A FMCG giant in its own rights manufacturing beauty/skin care, nutritional, wellness,
personal care, home care, lifestyle products.
Has 500 dedicated scientist and more than 600 patents worldwide.
It has tie-up with top Fortune 500 companies.
Owns a basketball team Orlando Magic.
Charity campaign around the world by Amway One-by-One.
Amway Global Tag Line: People Helping People To Help Themselves
AMWAY by the Numbers....mp4
AmwayinIndia..
Amway India Quick Facts:
Made an investment of more than Rs. 200 cr, Rs. 22 cr as an FDI in 1998 with just
6 products to launch with.
In 2011 it recorded a sales turnover of Rs. 2,130 cr as compared to Rs, 1790 cr in 2010.
More than 5,00,000 active distributors across India and growing.
135 offices and 55 city warehouses and four regional mother warehouses.
Today it offers more than 15 brands with a range of products to choose from.
TV Commercial of Amway India.flv
It has a tie-up with major international brands like Puma , John Luis (clothing), Max New York (insurance),
ADDA (hand bags), United Colors of Benetton (clothing), Aveiro (watches), Disney, ICICI Bank, BPCL any
many more to offer . Business Plan Amway 2012.flv
Recent Moves.
Expensive Products.
The Future
Amway wants India to be among its top five business centers in the world in
the next five years.
Amway India aims turnover of Rs 2500cr in FY12.
(source: moneycontrol.com)
Introducing new products to the Indian market once in every 2-3 months
(Nutrilite Glucose Health & Nutrilite Milk Thistle with Dandelion launched in Mar12)
Creating brand awareness among Indian consumers through advertisement
on TV and Business Magazine
Thank You