A STUDY ON

IDENTIFICATION OF
FACTORS THAT
DISCRIMINATE
BETWEEN CHOICES
OF FINANCE OR
MARKETING AS A
SPECIALIZATION

Group No. : 8
Harsh Kanani
Ayush Singhal
Rohith Kumar Katta
Nirisha

Motivation

study different factors that influence the selection of area of specialization

made by students with the aim to achieve something that why a student
choose a particular specialization and which factors influenced them regarding
this decision.
Nowadays people are opting for MBA based jobs, especially in Marketing and
Finance domain, therefore, this research is conducted to understand the basic
human psychologically behind choosing a particular cohorts.

Literature Review

Academic Consideration (Babad & A. Tayeb, 2003)

Family Background (Perez, 2010)
Parents influence (Perez, 2010)
Ability, aptitude and past performance (Rask & Bailey,
2002)
Faculty as role model (Ndede Amadi, 2013)
job opportunities (Ndede Amadi, 2013)

Research Objective

To identify the factors that influences students to choose

either finance or marketing as a specialization.

Research Methodology

Sample Size : 130 second year students of IMT Hyderabad

Sampling : convenience sampling
Technique : Discriminant Analysis

Data Collection Method

The relevant data will be provided by the APO office of IMTHYDERABAD.

Expected Outcome
After the research we will be able to distinguish the major factor
which affects the students choice of selecting finance or marketing
as a specialization.

Limitations
Small sample Size
Place constrain
Time constrains

References
o Babad, E., & A.Tayeb. (2003). Experimental analysis of student's course
selection. British Journal of Education Psychology, 373-393.
o Merrifield, J. (2005). Specialization in a Competitive Education Industry: Areas
and Impacts. Cato Journal, 25(2), 317-335.
o Ndede-Amadi, A. A. (2013). Information systems education in Kenya: Students
specialization choice. International Journal of Education and Development using
Information and Communication Technology, 9(3), 137-161.
o Perez, P. A. (2010). College choice process of Latino undocumented students:
Implications for recruitment and retention. Journal of College Admission, 21-25.
o Rask, & Bailey. (2002). Are Faculty Role Models? Evidence from Major Choice in
an Undergraduate Institution. Journal of Economic Education, 33(2), 99-124.
o Roe, A. (1969). Occupational Classification. American Psychological Association,
(pp. 695-696).