Fruittytude

Prepared by:
Cris Tabanao
Paula Anne P. Calara
Lara Michaela V. Reyes

SURVEY

Q: AGE

Age

22 above; 5%
20-21; 14%

18-19; 48%

16-17; 33%

Q: Senior High, Highchool or College?

SH, HS, COLLEGE

SENIOR HIGH; 4%
HIGH SCHOOL; 17%

COLLEGE; 79%

Q: Magkano ang budget mo para sa

Budget
merienda?
25-30

35 above

15-20

28%
41%

32%

Q: Bumibili kaba ng shake?

Yes

No

13%

87%

Q: Gaano ka kadalas bumili ng shake

sa isang linggo?
1 to 2

3 to 4

5 above

5%

27%

68%

Q: Ano mas prefer mong shake?

Shake
Fresh Fruit

Powdered

17%

83%

4th Qtr

SIT IN SURVEY
Sit-in survey
Student

Children

7%

Middle Age

Oldies

3%

31%
59%

Sit-in Survey (Transportation)

Transportation
Motor

Tricycle

Car

Jeep

Truck

5%
12%

44%

39%

I. Introduction
The firms name is Fruittytude. We sell
different variety of shakes made up of fresh
fruits. Fruit shakes is one of the popular cold
beverages among Filipinos especially during
the summer season. It is composed with: fresh
fruit that is blended with milk, crushed ice,
and granulated sugar and the other one is two
fruits that are mixed together to bring a new
taste to our consumers

SITUATION ANALYSIS (SCOT)

STRENGTHS

The location is strategic. It is located in San Agustin Magalang,

Pampanga. It is near at PSAU and boarding houses.

We are producing fresh fruit shakes. This is one of our advantage since
people nowadays are health conscious and chooses fruit shakes than the
powdered ones.

The healthy benefits that the fruits can give to our consumers like
vitamins and minerals and fiber.

CHALLENGES

It is new in Dapa

Our competitor is also producing shakes and they are already know in
Dapa.

Seasonal fruits may be a problem in our business.

Holidays and weekends, there are no students and boarders

OPPORTUNITIES

Strategic location may increase it sales

The shakes we produce are healthier than any powdered shakes

THREATS

Dapa Food House may copy our strategy

Loyal customers

II. MARKETING PLAN (7Cs)

COMMODITY

The fruit shakes we produce comes in two different sizes. 8 oz. and 12
oz.

The flavors that we have are:

Mango Manic

Banana Cabana

Cheerful for Chocolate (Cocoa Powder)

Cosmic Avocado

Kiwi Sea

Melon Marmalade

Marvelous Watermelon

Mango Manic

Banana Cabana

Cheerful for Chocolate

Cosmic Avocado

Kiwi Sea

Melon Marmalade

Marvelous Watermelon

Cost

8 oz: P25.00

12 oz: P30.00

Channels

Fruityttud
e

Class C
(73%)

Class D
(28%)

Consumer

Our consumers are the college students who are boarding in San
Agustin, children, and some middle age.

Consumer taste may affect demand. Consumers may buy the flavor that
they want and ignore it the next.

Communication

Sales talk

Flyers and brochures will be distributed in our opening

Competition

Direct Competitor

Dapa Food House

Indirect Competitor

Competitors Analysis

Circumstances

It is new in San Agustin.

Our direct competitor is already known in our place

Seasonal fruits

Climate Change

Holidays and weekends