PRESENTATION ON

COMMUNICATION PROCESS
Presented by:
Zazadiya yogesh
(m.com.sem-3)

Assigned by:
Mr.chirag V.
Vyas
(Faculty M.com
Sem-3)

Submitted to:
P.G. center of commerce
The KPES College(Aff.
MKBU)
Kalvibid,
Bhavnagar

INTRODUCTION
Communication has been deemed
as a process. The term process refers
to identifiable flow of information
through interrelated stages of
analysis directed towards the
achievement of an objective. In the
case of social actions,the concept of
process is dynamic, continuous &
flexible, a dynamic interaction both
affecting & being affected by many

DEFINITION
According to the American
Management Association
Communication is any
behaviour that results in an
exchange of meaning.

ELEMENTS OF COMMUNICATION
PROCESS
Sender
Message
Encoding
Channel
Receiver
Decoding
Feedback

 1. Sender
Sender of the message is the person who contacts
other persons with the objective of passing the
message. In organisational context, the sender may
be a superior,a subordinate, a peer,or any other
person. The organisational position of the sender
determines the direction of communication in the
organisation.

2. Message
Message is the subject matter of the communication
which is intended to be passed to the receiver from
the sender. Message may be in the form of ideas,
opinions, feelings, views, orders, suggestions, etc.

1. Sender
Sender of the message is the person who
contacts other persons with the objective of
passing the message. In organisational
context, the sender may be a superior,a
subordinate, a peer,or any other person. The
organisational position of the sender
determines the direction of communication
in the organisation.
2. Message
Message is the subject matter of the
communication which is intended to be passed
to the receiver from the sender. Message may
be in the form of ideas, opinions, feelings,
views, orders, suggestions, etc.

3.Encoding
Since the ideas, opinions, feelings, views,
orders, suggestions,etc.which are the subject
matter of communication are abstract &
intangible,their transmission requires the use
of certain symbols such as words,
pictures,gestures & other body languages.
4. Channel
Message converted into symbols is
transmitted by the sender through a channel
like written words in the forms of letter or
electronic mail,spoken words through personal
contact or telephone depending on the
situation of the parties-sender & receiver.

5. Receiver
Receiver is the person to whom message is
sent. Like the sender,the receiver may be a
superior,a subordinate, a peer or any other
person in the organisational context. This is
true for an interpersonal communition. In a
group communication, the receiver is the
form
of a group of persons.
6.Decoding
Decoding is just the reverse of encoding. In
decoding,
the
receiver
converts
the
communication symbols transmitted by the
sender into message. Like encoding, decoding
should also be meaningful so that the receiver
understands the message in the sense which
is intended by the sender.

7.Feedback
Feedback in communication is required to
ensure that the receiver has received the
message & understood it in the same
sense as the receiver intended. Feedback
is a common feature of all systems
whether man-made or naturalFeedback is
a system that helps in understanding
whether the system is working properly. If
it is not working properly,corrective
actions are taken.

THANK YOU