Why Customers Should Upgrade to 11g?

Oracle Database
Complete. Open. Integrated.

• #1 in Database

• 30 Years of Continuous Innovation

• Major new release – Database 11g Release 2

• Transformational new product: Exadata V2

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 What Are the Benefits of 11g ?

• “Improved” Performance & Availability

11g Product
• “Total” Manageability
Capabilities
• “Enhanced” Security

• Support savings
Cost Savings • 3rd party software
• Hardware

• Using Real Application Testing

Risk Mitigation • Advanced Customer Support upgrade
services

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 So, What’s so Great About 11g?

• Database File System (DBFS) & SecureFiles

Manageability

• Store large business files (ppt, word docs etc) in the database for
fast retrieval and powerful storage, high availability and security
• Editions
• Simultaneously manage new application changes whilst
maintaining existing application
• XMLDB performance
Performance & Availability

• Process XML extremely fast; reduce processing times

• DataGuard enhancements
• Automation and Performance: automated failover, log data
compression and fast apply on standby

Core Database Benefits

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 So, What’s so Great About 11g?

• Advanced Compression
Performance & Availability

• Lower storage costs by compressing all your data, reduce disk

space requirements and improve application performance
• Active DataGuard*
• Eliminate idle redundancy in your data centre
• Total Recall
• Long-term storage and auditing of historical data
• RAC One Node
• Failover protection for database and server failures, OS rolling
upgrades and patches, database rolling patches
• RAC enhancements
• High availability and scalability from 9i, and now much more flexibility
to manage workloads effective; limit CPUs used by certain database
instances

* bundled with GoldenGate Advanced Benefits

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 So, What’s so Great About 10g that’s Been
Enhanced in 11g?
• Automatic Storage Management
Manageability

• Simplifies, automates and reduces cost and overhead by providing a

unified and integrated solution stack for ALL your file management needs
eliminating the need for 3rd party volume managers, file systems and clusterware
platforms
• Database Control / Grid Control
• Management console for managing all databases. DB Management easier,
quicker, less error-prone
• Clusterware
Performance & Availability

• Automatic application protection (Oracle or 3rd-party) within a cluster

• Automatic Workload Management
• Manage workloads on individual servers or clusters
• Flashback
• Rapid recovery for human error (flashback database, flashback table etc)
• Application Express
• Rapid Application Development tool
Core Database Benefits

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 So, What’s so Great About 10g that’s Been
Enhanced in 11g?

• Automatic Diagnostics and Tuning

Manageability

• Pro-active problem analysis

• Advanced Security
• Encrypt data on the wire
Security

• Data Masking
• Mask data from those who should not see it

Advanced Benefits

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 Oracle Database 11g vs Oracle Database 10g
Reducing Time and Complexity Even More…
Manageability

26% less time 31% fewer steps

100% Oracle9i Database

Oracle Database 10g

75%
Oracle Database 11g

50%

25%

0%
Time Steps

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 Oracle Database 11g Offers
Performance & Availability, Manageability, Security

l
tro &
n
Co tics g
rid os in Real Application Clusters Active Data Guard
G gn un
a T
Di Clusterware
Data Guard

Advanced Security ASM

DBFS
SecureFile
s
XMLDB
APEX Data Masking

Total Recall & Flashback

Advanced Compression

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 11g Release 2 Gives You 8+ Years Support !
today

> 8 YEARS SUPPORT

R2 Jan Jan
2015 2018
< 3 YEARS SUPPORT

July July July

R2 2011
2010 2013

< 1 YEAR SUPPORT

Sustaining Support
Premier Support Extended Support
R2 July July July
2007 2008 2010
t
2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2016
2015
http://www.oracle.com/support/library/brochure/lifetime-support-technology.pdf
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 Risk Mitigation: Real Application
Testing
Artificial workloads Production workloads

Partial workflows Complete workflows

Months of Days of development

development

Manual intensive Automated Duration (Days)

High risk Low risk

149 Days
Traditional Approach

11 Days
Real Application
Testing

0
0
0
0
0
0
0

20
30
40
50

80
90
10

60
70

10
11

13
14
15
12
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 Risk Mitigation

• Advanced Customer Support Upgrade package: Link

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 Who Are the Target Customers ?

• Oracle9i* customers as they will gain the most around support

benefits, cost savings and improved productivity
• 9i „Extended Maintenance Support“ expires July 2010. For mission-
critical systems a fully supported system means business continuity.
Simply by upgrading to 11g, you get this !
• Upgrading to 11g gets you premier support until Jan 2015 and
extended maintenance support until 2018. Worry free for over 8
years ! With 10g R2 EMS runs out in July 2013
• Conclusion: for next 8 years you get:
• Updates, fixes, security alerts, critical patch updates
• Tax, Legal & Regulatory Updates
• Certifications with existing 3rd party products/versions
• Certification with new Oracle products
• Enterprise Class Support for your 11g systems
* and pre-Oracle9i customers

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 11g Customers

• Metro MGI
• Performance Optimization in 11g
• Tuning Advisor
• 400 databases moved from 9i to 11g
• Story on o.com
• Bielefeld University
• Move from single instance to RAC with ASM and Data Guard
• Ensure very good performance
• Run different Oracle versions in the same RAC environment
• Minimal downtime patching

Re
• Presentation at OOW 2009

fe
re
nce
• Story on o.com

!
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 11g Customers

Re
fe
re
• Athens International Airport

n
ce
!
• Project to upgrade technology infrastructure (both hardware and
software). Achieve more (performance) with less (TCO) with fast
ROI
• Upgrade of their Oracle Applications (11.5.10.2 to R12)
• New features in 11g, Active DG and Adv. Compression
• Podcast on o.com
• Espirinet
• RAC more stable with 11g
• 11gR1 version support for 4.5 years instead of less than 3 (for
10gR2)
• Better SQL optimizer performance with 11gR1 than 10gR2
• 11gR1 OLAP functionality

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 11g Customers
• UBI Banca
• Better SQL optimizer performance with 11gR1 than 10gR2

Re
• Wellcome Trust Sanger Institute

fe
re
nc
• Managing large object types with SecureFiles

! e
• Rapid retrieval speeds, improved system performance, optimized
space and hardware usage and extreme scalability
• Customer snapshot on o.com, presentation from 11gR2 launch
Reference !
• RTL, France
• To build future generation digital radio where the database was
at the heart of the system
• Rock-solid reliability with RAC, no downtime, TAF

Re
fe
• Fine-grained data replication with Streams

re
nc
e
• Easy management of datafiles with ASM

!
• Moved data from old Sybase syste
• Reference on o.com

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 11g Customers
• Irish Police
• Support expiry
• 9i RAC instability
• Performance
• Orange Austria
• Support expiry
• Move to cheap hardware
• Loyalty & Partner GmbH
• Exadata V1
• Advanced payback card system
• Mercadona
• Disaster recovery with DataGuard across 350km to

Re
f
er
minimize risk for natural disasters

en
ce
• Start-up of systems within 4 hours

So
• Maximum data loss of 30 minutes

on
!
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 11g Customers

• Deutsche Messe
• 10gR2 to 11g
• Automatic Tuning Advisor and Performance
• RAT, ASM, 11g DataGuard
• 10g system overloaded
• Support expiry
• Better performance with 3 yr old h/w
• Credit Suisse, CH
• Real Application Testing
• Ministry of Justice, UK
Re
fe
re

• Customer snapshot on o.com

nc
!e

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 Karen Ambrose
Senior DBA
Wellcome Trust Sanger Institute, UK

“Oracle’s SecureFiles storage feature makes the

Oracle Database 11g a major platform for managing
large object data types while providing rapid retrieval
speeds, improved system performance, optimized
space and hardware usage, and extreme scalability.”

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 Mike Prince
Chief Technology Officer
Burlington Coat Factory, US

“Our Chief Financial Officer likes the Advanced

Compression option of Oracle Database 11g because
with it we won't need anywhere from a third to two
thirds of the disks we have right now.”

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 Athens International Airport

With Active Data Guard AIA offloaded their main

production systems from reporting to different
stakeholders. The reporting information is used to
deliver information to state authorities and telco
operators.

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 Warner Music

10X better XML performance compared to 10g !

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 11g Cheatsheet
• 3-pager to hand to customers
• Core features & Advanced features (9i, 10g, 11g)

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Why Customers Should Upgrade to 11g ?
Jeremy Tricker
UK ACS Delivery Director
 Call To Action
• Feedback
• What more would you like ? e.g. content / training etc ?
• Complete feedback template/form
• Direct feedback to your manager
• Generate interest at customer
• In support review meetings during H2-FY10
• In 1-2-1 customer discussions during H2-FY10
• Hand customers 11g cheatsheet
• Point customers to www.oracledatabase11g.com
• Create lead in system
• Position ACS upgrade and related services
• Track upgrade
• Engage account team where necessary to position 11g benefits

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