Professional Documents
Culture Documents
Vision
Mission
Objective
Presentation Outline:
What
is Strategy?
Features
Role of Strategy
Vision
Mission
Objectives
Conclusion
What is strategy?
Strategy is the determination of
the basic long term goals and
objectives of an enterprise and
the adoption of the course of
action and the allocation of
resources necessary for carrying
out these goals.
- A Chandler
Features
of Strategy
relates
the firm to its
Strategy
Role of Strategy:
Framework
for operational
planning
Clarity in directional of activities
To increase organizational
effectiveness
Personnel satisfaction.
VISION
A
Example of Vision
BHEL: A world class innovative,
competitive and profitably
engineering enterprise providing
total business solution.
NTPC: To make available, reliable
and quality power in increasingly
large quantities.
organization.
Cast a framework that would lead to
development of interrelationships
between firm and stakeholders.
Define broad objective regarding
performance of the firm and its
growth in various fields vital to the
firm.
MISSION
According to THOMPSON,
The mission reflects the essential
purpose of the organization, concerning
particularly why it is in existence, the
nature of the business it is in , and the
customers it seeks to serve and satisfy
Example of mission
Cadbury India: To attain leadership
position in the confectionery market
and achieve a strong national
presence in the food drink sector.
Ranbaxy laboratories: To become a
research-based international
pharmaceutical company.
OBJECTIVES
Objectives
Role of Objective
Legitimacy.
Direction.
Coordination.
Benchmark
Motivation
for success.
THANK
YOU
Bibliography:
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Team member:
Abhijeet
Dey(01)
Bhupen Ch Deka(07)
Hiron Moni Das(17)
Madhusmita Bezborua(24)
Pallavi Khanikar(35)