What is MICE?

Meeting

Incentive

Assembly of individuals to debate

certain issues
Various types of meetings
Rewarding the employees
achievements
Factors for deciding incentive

Multiday event to exchange

business information

Exhibitio
n

View products & services of

different business group
Generate sales lead & build

Conferen
ce

About the MICE Industry

After liberalization in 1990s,
MICE got a boost in India
Contribution of MICE to GDP:
0.22%
The outbound MICE market US$600 million
Outbound MICE market,
projected to increase by 1213%within the next few years
India ranks 27th in the MICE
market (US$4.8 bn)

PEST

Swachh Bharat Mission

Make in India Campaign
Swadesh Darshan Scheme
Smart City Programme
Start up India initiative
India GDP growth of 7.9%.
100% FDI in tourism industry

Annoucement of 1500 multi-skill training

institutes across the country
eTourist Visa

SOTC
SOTC was established in 1949
SOTC is Indias leading outbound tour operator
SOTC was acquired by KUONI travel in 1996 and later
by Thomas cook in 2015
Leisure Travel, Business Travel and Distribution Visa
Marketing Services.

 Indias leading outbound

tour operator
Tie ups with major tour
operators and travel
agent across India
Developed Cost saver
tours
Innovative package

Major IT hubs and startups

100 % FDI for tourism
industry
Incredible India

Lack of World class

Exhibition and conference
infrastructure(Inbound)
Training and development
of manpower
Lack of corporate and
small city office
Feedback system exist
just for namesake

Competitors
Security
Higher taxation policy
Virtual Meeting done
through teleconferencing

Sales Target
Divided among regions: North, South,
East, West
2015 Total - 350 Cr to 400 Cr
Mumbai 150 Cr

Generating sales

Promotion through Internet

Influence corporate travel managers
Families on business trips
Build relations
Adventure travel

Client Information

Elements of sales proposal

Procedure
Sales Team

Procurement
Team

Visa Team

Operations
Team

Transport
Team

Legal Team

Accounts
Team

Challenges faced by MICE industry

Lack of infrastructure
Infeasible Airline Timetables
Lack of a sound MICE policy and its
enforcement
Large Geographical spread
Prevalence of high tax structure in India
Availability of Trained Manpower

Future Prospects
Increase Inbound tourism
E-visa
New convention center and hotels
Pragati Maidan
New Tourism Policy
Swadesh Darshan Scheme Yojana