INTRODUCTION

ISMA NIZAM
M12bba013
ZARTASHA
SHAUKAT
M12bba056

AMBREEN KAZMI
M12bba056
KAHKAHAN
SAKHAWAT
M12bba067

IQRA ANSIR
M12bba012

Pakistan Tele communication ltd.

Pakistan Tele
Communication
Limited

Introducti
on
Largest telecommunication company

Holds the status of backbone of the country

Company consist of around 2000 telephone

exchange across the country
Government holds 62% shares of it
PTCL has hailed successful privatized when
26% of shares and control was sold to Etisalat
Telecommunications and the 12% to public
Profits till 31st March are 2,916.318,000

Vision
To

be the leading information &

communication technology service
provider in the region by achieving
the customer satisfaction &
maximizing the shares holders
values
To

Missio
n

provide a learning
environment & tools to
help our customer reach
their full potential

Core Values at PTCL

Professional Integrity
Customer Satisfaction
Team work
Company loyalty

Products
Services
PTCL
Produ
cts &
Servic
es

&
of
Wire
less

Telep
hone

Inter
net
IPTV
S

Unique Culture
Be agile
Be inclusive
Act like owners
Trust each other
Inspire innovation
Focus on customers
Have fun and enjoy

Management
of PTCL

V.P(SALES)E.V.P(Custmrservices)S.E.V.P

Organizational
President & CEO
Structure
Chart

S.E.V.P(TEC
HNICAL)

S.E.V.P(OPER
ATIONS)

E.V.P(SWITC
HING)
E.V.P(TRANS
MISION)

S.E.V.P(FINA
NCE)

E.V.P(FINANCE)

S.E.V.P(COM
MERCIAL)
E.V.P(MARKE
TING)

E.V.P(SALES)

G.M(SOUTH)

REGIONALG.M(S
OUTH)

G.M(NORTH)

REGIONALG.M(NO
RTH)
REG .G.M
CENTRL

S.E.V.P(CORP S.E.V.P(HR&A
.DEV.)
DMN)
E.V.P(Custmr
services)

Management
of PTCL

The visionary leadership and hardworking

management team has led PTCL to hold this
top position in the business market. The
Management comprises of:

MR. WALID IRSHAD

President & chief executive officer

BOARD OF DIRECTORS
HIFZ-UR-REHMAN
Chairman PTCL Board
ABDULRAHIM A.AL NOORANI
Chairman &
chief executive officer
NOOR-UD-DIN-BAQAI
Member (Telecom)
AHSANULLAH KHAN
Ambassador (U.A.E.)

esfor a range of objects (for

Information
Flow
valuate career and successio
Chart
systems,
as wellPTCL
as plan, ho
mentplans, and work
nningDepartmental
scenarios by customiz
Chart, H-9
to meet
customer requirem
Islamabad
EngineerSup
ervisor

GeneralManager

Technician

Line Man

Operator
Staff

TrafficDepartment

Supervisor

Branch

rogramme:

AccountDepartmen
t

Clerical
Department

Senior
Accountant

Cashier
Admin

Management Style
At PTCL
Planning

Organizing

Leading

Controlling

a. Planning A t
PTCL

PTCL management does it planning to achieve its defined goals and

developing a comprehensive sets of plan to integrate and coordinate
organizational work. They do both long term planning and short term
planning to get their corresponding outcome or profit. Its planning
tools involve:

Budgeting
Probability Theory
Scheduling
PERT network Anaylsis

. Organizing At PTCL
Organizing is the second
management function. The
following steps are taken by the
PTCL in organizing their goals and
objectives:

Departmentalization
Work Specialization
Delegation &Accountability

Leading At
PTCL
c.

PTCL have very effective leadership which involves managing

people and the work through the means of motivation. It
involves

Provide security &

insurance
Promotion
Provide working
environment
Better hygienic conditions
Free medical facility
Bonus and salary packages

d. Controlling
At PTCL
There are certain performances standards for
evaluating results. There is strong culture of making
records and reports which tells about the progress of
the company. So, they use these reports for comparing
their performance. Corrective actions are taken to
regulate operations, remove deficiencies and improve
performance.

Departments of
PTCL

Human ResourceFinance
Technical Departm
Department
Departmen
t

Operational
yable Department
Marketing Depart
Department

 Human
Resource
Department

It is working under SEVP & GM at regional centers.HR manager plays a very

important role in hierarchy, and also in between the higher management and low
level employees. The management of PTCL considers that in order to stay
competitive and to meet the needs of their customers they should focus on their
employees.

Chain of Command of HR
Department:
President
Chief Executive HR
SEV President HR
Vice President HR
G.M HR
Director
Senior Manager

Main Pillars of
HR.
Staffing
Training and Development
Motivation
Maintenance

 Finance
Department of

This department is divided into following three sub-sections:

Finance
Accounts
Revenue
The Finance Wing deals with the revenue matters of the company & the
Accounts Wing is responsible for proper book-keeping of the financial
transactions, commercial audit & preparation of periodic accounts of the
company. The Accounts Office of PTCL is in Lahore.

PTCL

Hierarchy of Finance
Department:

Senior Vice
Executive
President
(Finance)

Executive Vice
President
(Accounts)

General
Manager (Store)

General
Manager
(Accounts)

Executive Vice
President
(Finance)

Executive Vice
President
(Revenue)

General
Manager
(Finance)

General
Manager
(Revenue)

ons of Finance Depar

Finance system of the organization
Accounting system of the
organization
Mobilization of funds
Generation of funds
Allocation of funds

 Marketing
Department of
PTCL

Marketing Department handles all the marketing activities concerning to PTCL

brands & services. Sub Departments of marketing department includes:
Brand Activation
Value Added Service
Marketing Finance
Marketing Operations
Media Planning (Market Strategies)

Marketing Department Hierarchy:

CMO (HD.ISB)

Head of Departments
(HD.ISB)
Assistant Managers
(Reg.)

Senior Executive
(Reg.)

Management
Trainee (Reg.)

Internees
(Reg..)

 Payable
Department

Payable Department Hierarchy

Senior
Manager
Finance
Manager
Assistant
Manager

Assistant
Manager

Assistant
Manager

Responsibilities of
Payable
Department

Maintaining data of vehicles of RGMS and revenue department.

Arrangements of payment of third party staff before 1st of each month

Maintaining record of attendance of Finance and Revenue Department
Issuing of tax certification both to employees and vendors.

erational Departme
Manages operations of PTCL HQ, with regional offices,
branches, and, subsidiaries as well as with other corporations.
The Operational Department further divided into four Regions:
North Region
South Region
West Region
East Region

echnical Departmen
This department is engaged in the management and control
of technical aspects of the company, e.g. technical
manpower, technical training, technical equipment, etc.

ate Development Dep

This department deal corporate level issues such as PTA,
International Telecom Union, Legal and Regulatory affairs etc.

Functions of
Top
Management

Decisions, which are normally taken at the top

management, are related to:

The package positioning

Trade discounts
Advertisements
Price reductions
Distribution

SWOT Analysis of
PTCL
Strength:

Government Support
Integrated Monopoly
Largest operational network and infrastructure within ICT
(Information & Communication Technologies) segment
Experienced Telecom Resource
Management personals are highly professional
Strong Organizational Structure
Open environment

Weakness:
Over employment & low productivity.
Slow decision making including external
interferences.
Corporate culture akin to government departments.
Ambiguous Management Style
Paknet, the internet service provider arm of PTCL
continues to incur losses due to poor management
and lack of network optimization

Opportunities
Profit taking growth of subsidiaries
Have vast infrastructure and real estate assets
which can be leveraged further.
Partnership with new entrants in a deregulated
environment.
Innovative Culture

Threats:
increasing Number of competitors
Increased competition in long distance continues to
exert pressure.
Ability to Attract & Retain Quality Professionals
Inefficient work force
Nepotism & Favoritism

Conclusi
on

After a complete research work we will conclude that decision

making power in PTCL is fully centralized. All the powers lie in the
hands of CEO of the company. Main decisions are made by board of
directors. And confirmation of their decision is given
bypresidentofthecompany. Although the strategies they are
adopting are good but they still need further improvement for the
satisfaction of their employees and customers and best utilization of
human resources so in return they would be able to increase their
marketshare.

Recomme
ndation

The element of corruption exists throughout the operation and

finance department, which must be checked to get high
performance.
PTCL has also excessive staff than required. In order to increase the
efficiency of worker job is assigned to its caliper to develop his
interest in work that increase the out put and decrease the overall
cost of organization.
Finance and marketing offices and engineers may be sending to
international seminars/ workshops to get knowledge of new
technique and procedures.
Promotion should be made the basis of performance rather than
seniority.
PTCL management should increase the extrinsic motivation level for
its employees
Almost all employees of PTCL are worried about their jobs the
competent authority should immediately announce the policy of
PTCL in this regard.