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health 0.1
Size of medical
device market Brazil 0.1469 0.3388 0.2903 1 0.4186 0.65 0.9826 0.44598
Doing business Russia 0.1067 0.2609 0.4623 0.8148 0.693 0.71 0.9327 0.44547
Life expectancy India 0.9104 0.2568 0.8817 0.5308 0.3174 0.59 0.8997 0.64644
China 1 1 1 0.6173 1 1 1 0.96173
Based on the Risk Assessment Analysis, we observe Genicon should enter China
market
Competitive Advantage
Factors for consideration Weigh
Risk/Country Brazil Russia India China
t
Firm Strategy,
0.83 0.92 0.94 1 0.35
Firm Structure, and Rivalry
Strategy, Competitors 0.83 0.91 0.88 1
Structure Concentrated/Fragmented 0.78 0.89 1 0.95
and Local players 0.89 0.91 0.94 0.98
Rivalry
Determin Demand ( per capita
Factor Demand expenditure on medical0.55 1 0.1 0.2 0.2
ants of
Conditio conditio devices)
National
ns ns
Competiti
ve Supply Chain
0.93 0.75 0.32 1.00 0.2
Advantag
Related (Resilience Index)
e and
Supportin Factor Conditions
g Talent Pool
0.6 0.9 0.2 1 0.125
Industrie Innovation
0.02 0.18 0.37 1 0.125
s Competitive advantage analysis, we observe Genicon should enter
Based on the
China market
Competitive Advantage
Score 0.669 0.809 0.479 0.833
Triadic Analysis
Brazil India China Russia Weightage
Risk
Assessment 0.696 0.544 0.639 0.815 0.33
Market
Attractivene
ss 0.446 0.646 0.962 0.445 0.33
Competitive
Advantage 0.669 0.479 0.833 0.809 0.33
Triadic
Analysis:
Composite
Score 0.604 0.556 0.811 0.689