Professional Documents
Culture Documents
Trends in United State The Cooperative Development Institute created this group-based business
s Agriculture resource site to help farmers, agricultural service providers, and
Group-Based Business economic development professionals work together to develop the
and Sustainable Agric products, services, markets and business structures that are needed to
ulture
sustain agriculture in the Northeast.
Challenges
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction Introduction (cont.)
What is Sustainable
Agriculture?
Trends in United State And because this site is a work in progress, we encourage you to send
s Agriculture
your suggestions for improving the site, resources to add, links
Group-Based Business
and Sustainable Agric
to make, etc. to the Cooperative Development Institute:
ulture info@cooplife.coop.
Challenges
Please also note that the site is designed as a PowerPoint
Opportunities
Presentation. Please download to share with others and know
Legal Structures that more information and support is available from the
for Group-Based
Businesses Cooperative Development Institute.
The Business
Development http://www.cooplife.coop/sustag/agcoop.ppt
Process
Success Stories
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction Introduction (cont.)
What is Sustainable
Agriculture?
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction Introduction (cont.)
What is Sustainable
Agriculture?
Trends in United State Vernon Grubinger, Director, Center for Sustainable Agriculture, UVM
s Agriculture Extension, Brattleboro, VT
Group-Based Business Rick LeVitre, Regional Specialist, UVM Extension, Howe Center Business
and Sustainable Agric Park, Rutland, VT
ulture
Jan van der Heide, Extension Educator, Cornell Cooperative Extension,
Challenges Mexico, NY
Opportunities
Special thanks go to the staff of the Cooperative Development Institute, who
Legal Structures directed and coordinated the development of this online resource:
for Group-Based
Businesses
Cooperative Development Institute staff includes:
The Business Lynn Benander, Co-Director
Development
Process Lynda Brushett, Senior Partner, Sustainable Agriculture and Marketing
Jen Gutshall, Junior Partner and Grants and Projects Coordinator
Success Stories Stacey Cordeiro, Junior Partner, Cooperative Development Specialist
Resources Laurie Broussard, Office Manager (continued)
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction Introduction (cont.)
What is Sustainable
Agriculture?
Trends in United State Special thanks also goes to the many people who provided valuable feedback
s Agriculture and substantive contributions to the website.
Group-Based Business David Holm, Program Manager, Northeast SARE, Burlington, VT
and Sustainable Agric Herb Cole, Jr. Professional Development Coordinator, Northeast SARE, Penn
ulture
State Univ., University Park, PA
Challenges Gerald Ely, Cooperative Development Specialist, USDA Rural Development,
Opportunities Tunkhannock, PA
Chris Fullerton, Manager, Tuscarora Organic Growers Cooperative, Inc.,
Legal Structures Hustontown, PA
for Group-Based
Businesses Tanya Turner, Cooperative Development Specialist, Keystone Development
Center, PA
The Business Paul Paulsen, General Manager, Vermont Quality Meats Cooperative, North
Development
Process Clarendon, VT
Amy Trubek, Executive Director, Vermont Fresh Network, Montpelier, VT
Success Stories Michael Rozyne, Managing Director, Red Tomato, Canton, MA (continued)
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction Introduction (cont.)
What is Sustainable
Agriculture?
Trends in United State Mike Look, Foggy Bottom Wild Blueberry Co-op, East Machias, ME
s Agriculture Faith Lally-Williams, Our Family Farms of Western Massachusetts, Greenfield,
Group-Based Business MA
and Sustainable Agric Ken Marshall, President, Penn's Corner Farm Alliance, Shelocta, PA
ulture
Arthur Eve, Massachusetts Woodlands Cooperative, LLC, North Amherst, MA
Challenges
Opportunities
Legal Structures
for Group-Based
Businesses
The Business
Development
Process
Success Stories
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction What is Sustainable Agriculture?
What is Sustainable
Agriculture?
Trends in United State Sustainable agriculture is a profitable way of producing high quality food and
s Agriculture fiber that:
Group-Based Business
and Sustainable Agric
ulture Protects and renews the natural environment,
Challenges Builds local economies, and
Opportunities
Enhances the quality of life of farmers and farm workers.
Legal Structures
for Group-Based
Businesses Development and support of group-based businesses is a strategy for
increasing the sustainability of agriculture in the northeast.
The Business
Development
Process
Success Stories
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
What is Sustainable Agriculture? (cont.)
What is Sustainable
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
What is Sustainable Agriculture? (cont.)
What is Sustainable
Agriculture?
Trends in United State SARE, the Sustainable Agriculture Research and Education Program
s Agriculture (www.SARE.org) defines sustainable agriculture as an agricultural
Group-Based Business production and distribution system that:
and Sustainable Agric
ulture Achieves the integration of natural biological cycles and controls,
Challenges Protects and renews soil fertility and the natural resource base,
Opportunities
Optimizes the management and use of on-farm resources,
Reduces the use of nonrenewable resources and purchased production
Legal Structures inputs,
for Group-Based
Businesses
Provides an adequate and dependable farm income,
Promotes opportunity in family farming and farm communities, and
The Business Minimizes adverse impacts on health, safety, wildlife, water quality and
Development
Process the environment.
Success Stories
Resources
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Group-Based Businesses Sustaining Agriculture
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Introduction
Trends in United States Agriculture
What is Sustainable
Agriculture?
Trends in United State Sustainable agriculture is a response to the challenges and opportunities
s Agriculture influencing farm production and marketing systems.
Group-Based Business
and Sustainable Agric As summarized by The Agricultural Issues Forum,
ulture http://www theagforum.com/, these trends include:
Challenges
Consolidation
Opportunities Consolidation is occurring at all levels of agriculture starting at the farm and
progressing through the supply and demand chains. Numbers of farms,
Legal Structures animal units, and agribusiness entities are declining rapidly, production
for Group-Based
Businesses per unit is increasing and new markets are emerging.
The Business Government & Regulatory Influence
Development These powerful forces are exacting various pressures on all of agriculture
Process
which result in losses to profitability and declining global
Success Stories competitiveness. As these changes occur, there will be on-going
influence by all levels of government and additional regulations and
Resources compliance requirements are certain. This influence will have an impact
on the industry's ability to remain competitive on a global scale.
Cooperative
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Group-Based Businesses Sustaining Agriculture
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Introduction
Trends in United States Agriculture (cont.)
What is Sustainable
Agriculture?
Globalization
Trends in United State Advanced communications, technology, transportation and trade incentives as
s Agriculture well as disincentives have created an environment whereby
Group-Based Business "globalization" is occurring. Locally, our agriculture has an impact on
and Sustainable Agric the world; similarly, the world has an impact on our agriculture.
ulture
Challenges
Niche Markets
Opportunities Market and Consumer demand for specialty products, such as organic and
ethnic foods, is continuing to grow. This demand will be supplied by
Legal Structures
for Group-Based producers who see an opportunity to fulfill a philosophical goal and/or
Businesses profit from a growing segment in the marketplace.
The Business
Development Technology Advances
Process Science and industry will continue to develop tools for all aspects of
Success Stories
agricultural production that will contribute to a more efficient and
competitive agriculture. These advances will also provide tools to trace
Resources agricultural products from the field to the table.
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Trends in United States Agriculture (cont.)
What is Sustainable
Agriculture?
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Trends in United States Agriculture (cont.)
What is Sustainable
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Trends in United States Agriculture (cont.)
What is Sustainable
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Trends in United States Agriculture (cont.)
What is Sustainable
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Group-Based Business
What is Sustainable
Agriculture? and Sustainable Agriculture
Trends in United State
s Agriculture Why are farmers forming group-based businesses?
Group-Based Business Organizing a group-based business is a strategy for dealing with trends in
and Sustainable Agric
ulture
todays agricultural marketplace. Group-based businesses provide a
structure for shared governance , a legal means to shield individuals and
Challenges a framework for managing the investments, cash flows and profits of new
Opportunities
income generating production or market related enterprises.
Legal Structures Farm to consumer direct marketing and the extension of farm enterprises into
for Group-Based value-added processing are emerging strategies for farm diversification
Businesses and economic enhancement. Working together in a group-based
The Business
business, farmers can achieve the scale of expertise, product and
Development financial resources needed to access direct and value-added markets.
Process
Its challenging for an individual farm to develop the expertise required, not
Success Stories only in food or fiber production, but also in value-added processing and
Resources
marketing. Being a part of a group-based business allows farmers to
access appropriate expertise in diverse areas of need.
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Group-Based Business
What is Sustainable
Agriculture? and Sustainable Agriculture (cont.)
Trends in United State
s Agriculture Why are farmers forming group-based businesses? (cont.)
Group-Based Business Its also challenging for farmers to come up with the money required to build
and Sustainable Agric
ulture
and manage processing facilities and to implement direct marketing
strategies. Being a part of a group-based business allows farmers to pool
Challenges their resources and bring in outside investors and other resources when
Opportunities
needed.
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Group-Based Business
What is Sustainable
Agriculture? and Sustainable Agriculture (cont.)
Trends in United State
s Agriculture How can group-based agricultural businesses be structured?
(cont.)
Group-Based Business
and Sustainable Agric
ulture Cooperatives give farmers a way to pool their capital, and bring in limited
Challenges outside investment to process and market their products. Taxes are paid
either at the corporate level or individually when dividends are paid.
Opportunities
For-profit business pay taxes at both levels.
Legal Structures
for Group-Based Small groups of farmers can also process and market their products and enjoy
Businesses
most of the tax benefits of a cooperative without all of the red tape by
The Business forming a Limited Liability Corporation (LLC).
Development
Process
Group-owned Non-profit Corporations can be organized to provide products,
Success Stories services, and other resources at a savings.
Resources
See Legal Structure section for more information.
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Challenges
What is Sustainable
Agriculture?
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Opportunities
What is Sustainable
Agriculture?
Trends in United State What are some of the ways challenges to farm profitability can be
s Agriculture addressed?
Group-Based Business
and Sustainable Agric To address low commodity prices:
ulture Get market focused
Challenges
Develop a profitable value-added product
Engage in joint efforts to access value-added processing
Opportunities
To address escalating operating costs:
Legal Structures Engage in cooperative purchasing of farm inputs
for Group-Based
Businesses To address lack of access to markets:
The Business
Create a market for a unique product you can produce profitably on-farm or
Development with other farmers
Process Join with other farmers to achieve market clout.
Success Stories To address a lack of management expertise:
Get training or coaching
Resources Join with other farmers to hire management expertise where its needed.
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Group-Based Businesses Sustaining Agriculture
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Introduction
Opportunities (cont.)
What is Sustainable
Agriculture?
Trends in United State Can group-based businesses help farms be more profitable?
s Agriculture
Group-Based Business There are many forms and approaches for group-based businesses that can help
and Sustainable Agric farms be more profitable in the Northeast by processing and marketing
ulture farm products.
Challenges
Opportunities For-Profit Businesses give farmers a way to pool their capital and bring in
outside capital to process and market farm products. Outside investors
Legal Structures and farmers together own and control the business.
for Group-Based
Businesses
Cooperatives give farmers a way to pool their capital, and bring in limited
The Business outside investment to process and market their products. Taxes are paid
Development either at the corporate level or individually when dividends are paid.
Process For-profit business pay taxes at both levels.
Success Stories
Small groups of farmers can also process and market their products and enjoy
Resources most of the tax benefits of a cooperative without all of the red tape by
forming a Limited Liability Corporation (LLC).
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
What is Sustainable
Opportunities (cont.)
Agriculture?
Legal Structures
for Group-Based
Businesses
What other opportunities exist?
The Business Innovative Education and Marketing Strategies are building consumers
Development
Process who understand the value of local farms and vote with their dollars to
support local farms. (See resources for CSAs and Buy Local
Success Stories Campaigns.)
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Opportunities (cont.)
What is Sustainable
Agriculture?
Trends in United State New online community technologies give farmers a way to stay more closely
s Agriculture
connected to the businesses they launch, ensuring they stay focused on
Group-Based Business meeting their needs. They also give businesses a way to stay more closely
and Sustainable Agric
ulture connected to their customers, conduct market research and build
customer loyalty.
Challenges
Opportunities Established group-owned businesses have learned more about keeping these
businesses farmer-owned and controlled. They are bringing in strong
Legal Structures
for Group-Based managers who understand the importance of building trusting
Businesses relationships with members and the board. Board, member, and
The Business
management development costs are being included as line items in their
Development budgets to ensure these businesses stay truly member-owned and
Process controlled.
Success Stories
Contact the Cooperative Development Institute FMI: info@cooplife.coop
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Opportunities (cont.)
What is Sustainable
Agriculture?
Legal Structures Create programs that teach young people to buy and use fresh fruits and
for Group-Based vegetables (such as Farm to School, Ag in the Classroom, 4-H, etc.).
Businesses
The Business Support buy local campaigns that educate people about the importance of
Development voting with their dollars for local products and services.
Process
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Business (cont.)
What is Sustainable
Agriculture?
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Business (cont.)
What is Sustainable
Agriculture?
Success Stories What benefits does this group want from the business?
Resources Bulk purchasing of a product or service? Processing? Marketing? Distribution?
Waste management? Access to trained farm workers? Etc.
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Business (cont.)
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Business (cont.)
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Business (cont.)
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
The Business
521(a) Farmers Cooperative Associations - Cooperative marketing and
Development purchasing for agricultural producers.
Process
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Opportunities
Legal Structures
for Group-Based
Businesses
The Business
Development
Process
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Legal Structures for Group-Based Businesses
What is Sustainable Talk with a lawyer about which option is best suited for your business.
Agriculture?
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process
What is Sustainable
Agriculture?
Trends in United State Here are the steps a group-based business can go through to ensure they
s Agriculture have a good chance of getting off to the right start:
Group-Based Business
and Sustainable Agric 1. Engage in strategic planning: Who are the members? What are our needs? What is
ulture our vision? What values are important to us? What will we sell, to whom and how?
Challenges 2. Create founding board to oversee development.
3. Invest dollars for pre-development.
Opportunities 4. Conduct feasibility study to ensure there is enough product to sell to a large enough
market for us to make money.
Legal Structures 5. Incorporate and adopt by-laws.
for Group-Based
Businesses 6. Create a business operations plan that shows how we will successfully launch the
business.
The Business 7. Sign membership agreements.
Development 8. Make equity investment.
Process 9. Raise additional equity and get financing.
10. Hire a manager and staff.
Success Stories
11. Open for business.
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Opportunities Market research that shows there is a large enough market and sufficient
product to sell that the business will be financially viable and make a
Legal Structures significant economic contribution to its members,
for Group-Based
Businesses A clear plan and budget for each stage of development,
The Business
Development Funds raised to cover the cost of development for Stage One and some of
Process Stage Two, and
Success Stories Growing interest from potential members and key stakeholders
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Legal Structures
Enough members, stakeholders and money to launch your business,
for Group-Based
Businesses A legally incorporated business with a seated board and
The Business
Development Funds raised to cover the costs of development for Stage Two.
Process
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
The Business
Development
Process
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Success Stories
4. Celebration: Take time to acknowledge your accomplishments!
Resources
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Legal Structures
for Group-Based
Businesses
The Business
Development
Process
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Support available from Cooperative Development Institute (CDI):
Trends in United State
s Agriculture
To support Stage One, CDI can . . .
Group-Based Business
and Sustainable Agric
ulture 1. Help you put together your Organizing Committee and facilitate a
Challenges meeting where you define your mission and values,
Opportunities 2. Help you define your key business concept, facilitate project planning
sessions, and help you raise funds to support your development project,
Legal Structures
for Group-Based
Businesses 3. Help you do your market research and feasibility analysis or help you
hire a consultant to assist you,
The Business
Development 4. Help you create print resources for potential members informing them
Process about your project and
Success Stories
5. Share lessons learned by other projects and provide sample project plans,
Resources market research, feasibility analysis, and member education materials.
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
The Business Development Process (cont.)
What is Sustainable
Agriculture?
Legal Structures
for Group-Based
Businesses
The Business
Development
Process
Success Stories
Resources
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Success Stories
What is Sustainable
Agriculture?
Here is a modest, yet diverse collection of success stories showcasing the variety of ways
Trends in United State groups of farmers, consumers, and others have organized to sustain agriculture in the
s Agriculture northeast. The Cooperative Development Institute is interested in showcasing your
story. If you have a success story to share, email us at info@cooplife.coop. Be sure to
Group-Based Business
include your contact information and a brief description of your successful group-
and Sustainable Agric
based business.
ulture
Challenges Farmers Markets
Opportunities The number of farmers markets in the United States has grown dramatically, increasing 79
percent from 1994 to 2002. According to the 2002 National Farmers Market Directory,
Legal Structures there are over 3,100 farmers markets operating in the United States. This growth clearly
for Group-Based indicates that these markets are meeting the needs of a growing number of farmers with
Businesses small- to medium-size operations.
The Business Who benefits from farmers markets?
Development
Process Small farm operators. Those with less than $250,000 in annual receipts who work and
manage their own operations meet this definition (94 percent of all farms).
Success Stories
Farmers and consumers. Farmers have direct access to markets to supplement farm
Resources income. Consumers have access to locally grown, farm-fresh produce and the
opportunity to personally interact with the farmer who grows the produce.
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Cooperative
TOGETHER WE PROSPER
Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
CSA (cont.)
Trends in United State
s Agriculture CSAs can be organized in different ways, but they all share several fundamental
principles:
Group-Based Business
and Sustainable Agric
ulture
1. They are formed by one or more farmers and a group of consumers.
Challenges 2. Consumers purchase a share in the CSA. The cost of a share is a portion of
the farmers cost of production plus a living wage.
Opportunities
Legal Structures 3. CSA farmers agree to provide a portion of their farm products to the
for Group-Based consumers who have purchased a share.
Businesses
These agreements give farmers a stable market for their products and a stable
The Business income through lean or abundant seasons. They help consumers
Development understand the joys and challenges of farming and build a relationship
Process
between farmers and consumers. Consumers can get to know who is
Success Stories producing their food and how it is produced, increasing consumer
confidence and loyalty. Consumers can also work on the farm, reducing
Resources the cost of outside farm labor.
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Vermont Quality Meats Cooperative
Trends in United State
s Agriculture P.O. Box 167
North Clarendon, VT 05759
Group-Based Business
and Sustainable Agric Phone: 802-747-5950 Fax: 802-747-5994
ulture Paul Paulsen, General Manager, p.h.paulsen@att.net
Challenges
Opportunities
Legal Structures
for Group-Based Recognizing that open markets for quality meats existed in high-end
Businesses restaurants in NY and Boston, a group of meat producers organized a 46
The Business member co-op to market and sell a diverse range of products, including
Development lamb and veal, game birds such as pheasant and quail, eggs, and suckling
Process
pigs directly to the restaurants. For three years, Vermont Quality Meats
Success Stories (VQM) has been producing, transporting and selling whole carcasses
Resources right to a chefs back door, which eliminates the middlemen.
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Legal Structures The Vermont Fresh Network (VFN) builds innovative partnerships among
for Group-Based
Businesses farmers, chefs and consumers to strengthen Vermont's agriculture. A
strong farm economy creates local jobs, provides nutritious food and
The Business preserves the close-knit communities of Vermont. The VFN helps farms
Development
Process and restaurants team up to provide the freshest local food at restaurants.
They have produced a Dining Guide and website to link consumers and
Success Stories
chefs with Vermont farms.
Resources
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Vermont Fresh Network (cont.)
Trends in United State
s Agriculture Annee Hayden Rhoades is the owner of Cooking from the Heart, a restaurant
Group-Based Business in Waitesfield VT that is a member of the Network. She describes her
and Sustainable Agric experience with Vermont Fresh this way: We commit ourselves to
ulture support each others livelihoods in our own community and not ten states
Challenges away. It is a commitment from the chef to buy local regardless of the
cost because that is the right action. Likewise, a farmer commits back to
Opportunities the chef to supply their products regardless of the demand elsewhere. It
is a relationship where both partners take risks! When most of the
Legal Structures strawberry crop is wiped out by rain the chef can count on the farmer to
for Group-Based
Businesses serve them for Fathers Day and the farmer knows the chef will pay the
asking price and not buy from California.
The Business
Development The VFN benefits farmers and food producers because chefs are consistent,
Process knowledgeable and enthusiastic bulk buyers. For farmers, becoming a
Success Stories member of VFN formalizes their partnership with participating chefs and
provides them with a predictable outlet for their product. Partner chefs
Resources are encouraged to acknowledge their farm partners on their menus, so
farmers receive exposure directly to interested consumers.
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Success Stories
Resources
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Introduction
What is Sustainable
Success Stories (cont.)
Agriculture?
Success Stories In addition to working with local farmers, Red Tomato has also developed a
very important brokering relationship with the Federation of Southern
Resources Co-operatives (FSC), which includes 35 agricultural cooperatives from
the Black Belt of Georgia, Alabama, Mississippi and South Carolina.
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Success Stories Red Tomato has demonstrated that consumers are willing to pay a premium for
better tasting, fresher products grown by a local farm thats using
Resources innovative and safe growing methods.
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What is Sustainable
Agriculture?
Red Tomato (cont.)
Trends in United State
s Agriculture Says Managing Director Michael Rozyne, Local strawberries are such a short-
Group-Based Business lived treat, and are so notably distinguished from California and Florida
and Sustainable Agric berries on the basis of sweetness, color, and texture, that they jump off
ulture the shelf when identified as locally-grown strawberries. In years past,
Challenges Red Tomato strawberries (from three farms in Massachusetts and
Connecticut) have sold steadily in supermarkets for $4.99 or $3.99/quart,
Opportunities side-by-side California berries that were on sale for $1.99/quart, and even
California organic berries on sale for $2.99/quart.
Legal Structures
for Group-Based
Businesses As a result, produce sold through Red Tomato is more profitable to the grower:
In 2003, Richard Bonanno of Pleasant Valley Gardens (PVG) carefully
The Business tracked his earnings through Red Tomato against sales of lettuce through
Development other channels. On gross sales to Red Tomato of $60,000, PVG earned
Process $10,000 more in net income than had the same product been sold through
Success Stories other channels. However, while the price to the grower has improved,
Red Tomato itself has not yet learned how to recover the costs of their
Resources promotions through sales alone, and still relies on grants for a part of its
income.
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
The Business
Development
Process
Success Stories
Resources
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Introduction
What is Sustainable
Success Stories (cont.)
Agriculture?
Resources
These plans are the result of a cooperative effort by local farmers with some
support from local Cornell Cooperative Extension agents.
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Opportunities Our Family Farms started in the spring of 1997 as the Pioneer Valley Milk
Marketing Cooperative. Members were local dairy farms in Western
Legal Structures Massachusetts, most of which had been in the same family for
for Group-Based
Businesses generations. There are seven members of the cooperative, with 767 years
of dairy farming experience among them. Our Family Farms is located in
The Business the historic Snows Dairy on School Street in Greenfield, which several
Development
Process of the member farms shipped milk to for processing in the 1950s and
1960s. Today, the plant produces premium Snow's Ice Cream and super
Success Stories
premium Barts Ice Cream.
Resources
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What is Sustainable
Agriculture?
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Opportunities
The Penn's Corner Farm Alliance is a group of 21 farmers in nine counties
Legal Structures surrounding Pittsburgh, which was organized in 1999 to supply fresh
for Group-Based produce to restaurants and grocery stores. They also run several CSAs
Businesses and participate in a Friday Farmers Market.
The Business
Development The idea for the Alliance came out of a 1997 survey by the Pennsylvania
Process Association for Sustainable Agriculture (PASA), which surveyed local
farmers to see if they were interested in promoting their products through
Success Stories a publication, and Pittsburgh-area chefs to learn what local products they
Resources
wanted to purchase.
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What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Resources
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Success Stories The co-op plans to market milk only in Rhode Island, impressed with the
growing buy local trend in the dairy, egg, and meat markets as well as
Resources fruits and vegetables. They have applied for a value-added USDA Rural
Development grant to build their marketability.
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Success Stories (cont.)
What is Sustainable
Agriculture?
Success Stories
Resources
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Success Stories (cont.)
What is Sustainable
Agriculture?
Opportunities
The forest of northern hardwoods, white pine and hemlock that blankets much
Legal Structures of the western Massachusetts landscape is in reality a patchwork quilt of
for Group-Based
Businesses non-industrial family plots--about 220,000 of them in all, ranging in size
from several dozen to several hundred acres. In 1999, a group of forest
The Business landowners became convinced that the problem of many small,
Development
Process privately-owned parcels was in fact an opportunity. They recognized that
a cooperative structure could enable them to strengthen their bargaining
Success Stories
power, pool their resources, add value to their forest products, enrich the
Resources local economy, and maintain the regions rural quality of life.
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Group-Based Businesses Sustaining Agriculture
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Success Stories (cont.)
What is Sustainable
Agriculture?
Resources
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Group-Based Businesses Sustaining Agriculture
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Introduction
Success Stories (cont.)
What is Sustainable
Agriculture?
Cooperative
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Group-Based Businesses Sustaining Agriculture
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Introduction
What is Sustainable
Success Stories (cont.)
Agriculture?
Cooperative
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Group-Based Businesses Sustaining Agriculture
in the Northeastern U.S.
Introduction
What is Sustainable
Success Stories (cont.)
Agriculture?
Resources
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Group-Based Businesses Sustaining Agriculture
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Introduction
Resources
What is Sustainable
Agriculture?
Legal Structures
Northeast SARE - http://www.uvm.edu/~nesare/
for Group-Based
Businesses Cooperative Development Institute http://www.cooplife.coop/
The Business CDI is the Northeasts Cooperative Development Center providing business
Development
Process
planning, education and training, and many other services to existing and
start-up group-based businesses.
Success Stories
National Agricultural Librarys Alternative Farming Systems Information
Resources
Center, US Department of Agriculture - http://www.nal.usda.gov
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Resources (cont.)
What is Sustainable
Agriculture?
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Introduction
Resources (cont.)
What is Sustainable
Agriculture?
The Business
Northeast Integrated Pest Management - http://northeastipm.org/
Development
Process Pennsylvania Association for Sustainable Agriculture -
http://www.pasafarming.org/
Success Stories
Resources
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Resources (cont.)
What is Sustainable
Agriculture?
Success Stories
Resources
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Group-Based Businesses Sustaining Agriculture
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Introduction
Resources (cont.)
What is Sustainable
Agriculture?
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Group-Based Businesses Sustaining Agriculture
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Introduction
Resources (cont.)
What is Sustainable
Agriculture?
Resources
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Group-Based Businesses Sustaining Agriculture
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Introduction
Resources (cont.)
What is Sustainable
Agriculture?
Opportunities
Legal Structures
for Group-Based
Businesses
The Business
Development
Process
Success Stories
Resources
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Introduction
Resources (cont.)
What is Sustainable
Agriculture?
Opportunities
www.organicmilk.org or www.nodpa.com - Resources, calendar of
events, newletters, survey results
Legal Structures
for Group-Based The NODPA newsletter - available at the www site or by mail.
Businesses Contact Lisa McCory, NOFA-VT 848 N.
The Business
Randolph Rd., Randolph, VT 05061 or lmccory@together.net
Development
Process Odairy electronic discussion group. Odairy -
subscribe@yahoogroups.com or contact Bill Casey at bill5308@aol.com
Success Stories
Resources
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Resources (cont.)
What is Sustainable
Agriculture?
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Introduction
Resources (cont.)
What is Sustainable
Agriculture?
Trends in United State Prospects for the Market for Locally Grown Organic Food in the Northeast US
s Agriculture David S. Conner, Ph. D.
Group-Based Business Department of Applied Economics and Management College of ...
and Sustainable Agric
ulture http://aem.cornell.edu/research/researchpdf/rb0212.pdf
Challenges
December 2002 RB 2002-12
The Business
Development
Process
Success Stories
Resources
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What is Sustainable
Resources (cont.)
Agriculture?
Cooperative