sogood

HISTORY OF KFC
KFC began with Colonel Harland Sanders
He discovered his penchant for cooking
when he was only 9 years old.
founder of KFC.
HISTORY OF KFC

He reached celebrity status in 1952, when

he decided to franchise his famous
Kentucky Fried Chicken recipe blends of 11
herbs and spices to the rest of America.
By the early 70's, that special recipe
reached Malaysia.
The first KFC restaurant was opened in
 HISTORY OF KFC
1890
It all began with the dream of one man,
Colonel Harland D. Sanders.
Born on 9 September 1890.
1896
At 6, after Dad passed away, the Colonel
started cooking for his family, as Mom went
to work.
1930s
At AGE 40, The Colonel held many different
jobs before he started cooking
 HISTORY OF KFC
1939
At 50, the Colonel perfected his
Original Recipe chicken with his
secret blend of 11 herbs and spices
1950s
Colonel Sanders travelled across U.S.
and Canada by car, restaurant to
restaurant, franchising his chicken
business at age 65.
THE OWNER
AND MANAGEMENT TEAM OF

KFC or Kentucky Fried Chicken has been a

wholly owned subsidiary of Yum Brands
since 2002.
Which also ownsPizza Hutand Taco Bell.
Yum Brands is also the world largest
restaurant company.
 VISION AND MISSIO

VISION:
To be leading integrated food services group
in ASEAN region delivering consistent
quality products and excellent customer focuse

MISSION:
To maximize profitability, improve shareh
value and deliver sustainable growth yea
after year.
SLOGAN
 QUALITY ASSURANCE

Restaurant Quality
The main attributes for KFC
restaurant excellence are CHAMPS.
C - Cleanliness
H - Hospitality
A - Accuracy
M - Maintenance
P - Product Quality
S - Speed of Service
EMPLOYEE UNIFORMS
ORGANIZATION
HART
TARGET MARKE
KID

TEEN

FAMILY

BUDGET CUSTOMER
 PROMOTION

Promotion details: Get a 25% off the

KFC ala-carte Snack Plate any time of
the day after Breakfast hours!

Promotion period: 8th January 2013

onwards, Every Tuesday ONLY during
non-breakfast hours.
MENU OF

Colonel Chicken Rice C

Colonel Burger Zinger Burger 1 Colonel Chicken Rice
Colonel Burger Meal Zinger Burger 2 Pieces Chicken
Cheezy Wedges (R) Cheezy Wedges (R) 1 Chicken Meatball So
RM RM 8.70 RM 10.55
6.25
MENU OF

Snack Plate Dinner Plate Toasted Twister

2 Pieces Chicken 3 Pieces Chicken 1 Toasted Twister
1 Bun 1 Bun Cheezy Wedges (R)
Coleslaw (R) Coleslaw (R) 1 (R) Carbonated Dri
Whipped Potato (R) Whipped Potato (R)

RM 9.25 RM 12.20 RM 10.95

2 Piece Chicken3 Piece Chicken 5 Piece Plate Thrift Plate
(5 Pieces of Chicken)
(9 Pieces of Chicke
RM 7.20 RM 10.70 RM 17.70 RM 31.70

MENU OF

Family Plate Bucket Barrel

(12 Pieces of Chicken)
(15 Pieces of Chicken)
(21 Pieces of Chic
RM 41.80 RM 51.70 RM 71.75
Pepsi / Mirinda Strawberry / 7up / Ice Milo
7up Revive RM 3.30(Small)
RM 2.90(Regular) RM 4.40(Regular)
RM 3.40(Large) Hot Milo
Ice Lemon Tea RM 3.15
RM 3.15(Small) Nescafe Alta Rica
RM 4.10(Regular) RM 3.20
RM 5.30(Large) Tea
Orange / Blackcurrant Juice RM 3.05
RM 3.40(Small) Teh Tarik Kaw
RM 4.35(Regular) RM 3.20
RM 5.35(Large) Mineral Water (600ml)
RM 2.65
CATION AND TELEPHONE NUMBER

Category Fast Food

No.52, Jalan Larut 10050
Address
Penang
Phone
604 2277 671
Contact
Website http://www.kfc.com.my
Operatio
n Hours
07:00:00 AM - 11:00:00
Monday-
PM
Sunday
MAP OF
COMPARISON BETWEEN THE THREE
INDUSTRIES

COMPARISON/FAS KFC MCDONALDS BURGER

T FOOD KING
ERSTAURANT
SPECIALIZES FRIED CHICKEN HAMBURGER HAMBURG
ER
ESTABLISHMENT 1890 1940 1953
AMOUNT OF OUTLET 37 19 3(Sunway
IN PENANG Carnival,
Gurney &
Straits
Quay)
OUTLET IN MALAYSIA 500(and still 200(and still 22(and still
counting) counting) counting)
TOTAL OUTLETS 17000 34000 12400
COUNTRIES 115 119 73
COMPARISON BETWEEN THE THREE
INDUSTRIES

COMPARISON/FAS KFC MCDONALDS BURGER KING

T FOOD
ERSTAURANT
WIFI AVAILABLE AVAILABLE AVAILABLE
DRIVE-THRU AVAILABLE AVAILABLE AVAILABLE
SERVICE DELIVERY AVAILABLE AVAILABLE AVAILABLE
SYSTEM
THEME (COLOURS) RED & RED & YELLOW BEIGE,DEEP RED
WHITE & BLACK
FIRST OULET IN JALAN JALAN BUKIT PETALING
MSIA TUNKU BINTANG,KL. JAYA,KL
ABDUL
RAHMAN,KL
REFERENCES

http://www.mcdonalds.com.my/
http://www.burgerking.com.my/
http://www.kfc.com.my/main.php
THE END

THANK
YOU!