CASE STUDY:

BEN SANTOS
 1
What are the facts?
N, PHILIPPINES

Wholly-owned subsidiary of a our

West German multinational

Philippines office
subsidiary:
Five operating divisions have
corp which manufacturedorganized
a into five operating also been headed by West
line of medical & chemical
divisions German nationals
products
 2

What are
the
problems?
How will HBP adapt to the
needed changes?

How to address employee dissent?

How to properly and effectively employ the
Corporate Planning Strategy?
Main Objective to focus on:

to minimize employee
(division managers)
resistance to change
Sub-objectives to focus on:

to facilitate assimilation
of corporate plan
Ultimate End-Goals as per case

acceptance of the
observation
proposalof the
gain competitive
protocol market
edge
 3

What do
we
analyze?
 AREAS OF CONSIDERATION
S trengths Bens
Current
Compiledpresidents
Opposition
experience
set
of of lack
division of experience
macroeconomic
managers in the
indices
Companys
Philippines
Booming in
Changes variety
medical of
Philippine offers
industry
economy

Weaknesses Presidents
Few company
Increasing exposure to corporate planning
guidelines
population
system
Uniform target ROE
Strategic planning committee
Planning guidelines
Bonuses for managers
Opportunities No heavy sanctions enforced

Threats
 4

How do we
solve this?
Follow the path

proceed with the one-

day workshop and hope
for the best
 Forge the path
division managers will
elevate the corporate
be mandated to follow

timeplan to theDisadvantages
Board of
potential change in
Advantag
constraints
mindset
es Directors
heat taken off of Ben
BOD input may prove
valuable
 5

What does
this mean?
ANALYSIS
Proposed a Corporate Planning System
Ben Holds relatively a high position in office
Santos A newcomer in HBP

Criticize the proposal

Manager Resistant to change
s

Lack of clear cut company direction

Lack of clarity in incentive scheme
Compan Lack of own marketing
y Gut-feel growth rate
 6

What do we
recommend?
 input from division managers

change the culture of adaptability to

change
elevate the proposal to the BOD
involve everyone
 7

How do we do
this?
IMPLEMENTATION
SHORT-TERM LONG-TERM

Prepare all materials Implement the new

needed to defend the corporate planning
proposed corporate strategy
planning system Monitor the operations
Conduct a consultation Apply corrective
Review and modify measures (if needed)
proposed corporate
planning scheme
Present to Top
Management
Conduct the workshop
 8

Conclusion