Professional Documents
Culture Documents
INTELLIGEN
CE
P.Jyotheeswari,Assoc.Prof
SVCET
Today not only data is stored with in structured
data systems, but are captured, stored, managed,
shared, and distributed across different file
formats, representative structures, and even as
unstructured dataassets.
But imagine if you had the power to filter out and
deliver the gems of knowledge to the right
decision-makers that can trigger the right kinds
of choices and actions at the optimal times.
For example, imagine if you could
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Data is a collection of raw value elements or facts
used for calculating, reasoning,or measuring.
Data may be collected, stored, or processed but
not put into a context from which any meaning
can be inferred.
Information is the result of collecting and
organizing data in a way that establishes
relationships between data items, which thereby
provides context and meaning.
Knowledge is the concept of understanding
information based on recognized patterns in a
way that provides insight to information.
University
Bina Nusantara
WHAT IS BUSINESS INTELLIGENCE? (CONT..)
data values
creating the context for those pieces of data
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University
Bina Nusantara
WHY BUSINESS INTELLIGENCE?
Increased Profitability
Business intelligence can help business clients to evaluate customer lifetime value
and short-term profitability expectations and to use this knowledge to distinguish
between profitable and non profitable customers.
Decreased Cost
Decreasing of the investments required to make sales, BI can be used to help
evaluate organizational costs.
Improved Customer Relationship Management (CRM)
This is basically a BI application that applies the analysis of aggregated customer
information to provide improved customer service responsiveness.
Decreased Risk
Applying BI methods to credit data can improve credit risk analysis, whereas
analyzing both supplier and consumer activity and reliability can provide insight
into how to streamline the supply chain. 11
WHY BI PROGRAM?
What drives the desire for instituting a BI program?
what are the primary drivers for business analytics
and how can the benefits be effectively communicated
to the important organizational stakeholders?
A straightforward approach for considering the value
of a BI program looks at
business processes, source of derived or generated
value, performance measures, where the absence of
knowledge impedes the complete achievement of
business success
By categorizing dimensions of business value, we can
customer,
Be able to identify a collection of metrics used to measure
goodness, what data sets need to be collected for measurement,
Establish and integrate the methods for collecting and
measurement,
Ensure the quality of that data so as to not drawfaulty
conclusions,
Package the results into a reasonable report,
business, or
Operational decision-making in ways never thought possible.
The Business Intelligence
Environment
ASPECTS OF A BUSINESS INTELLIGENCE AND
ANALYTICS
PLATFORM AND STRATEGY
business analytics strategy goes way beyond the selection
of a reporting and query tool set or an executive dashboard
A strategic approach focuses on understanding the
analysis
and design,
engineering, deploying,
determination.
BENEFITS OF THE BUSINESS
PROCESS MODEL
There are some major benefits for building this
model, such as:
Understanding an information flow provides
logical documentation for the business process;
The review may uncover additional opportunities
for adding value through different kinds of
analytical processing;
Business modeling process helps in
understanding business consumer data use;and
communicating user requirements to the
implementation team.
Information flow, as embodied as part of a business
process model, provides the following benefits:
business clients;
Descriptions of the methods for accessing data for client
analytical applications;
Business meanings for tables and their attributes;
validation;
Aggregation and summarization directives;
Reporting directives;
each table,
Second looks at any relationships that can be derived
elements populated;
Format evaluation, which tries to resolve unrecognized
Letter
Digit
Punctuation
White space
When all the characters in a string have been
classified, the string will have an associated pattern
string as well.
When all value strings have been analyzed, there is a
column of associated pattern strings ready to be
collated and counted
there are two tasks to be accomplished. The first is to
look for recurring patterns within the set of
generated pattern strings;
the second is to check the generated pattern strings
against the known sets of patterns. Either way, the
goal is to present candidate patterns representing
rule-based domains to the user.
CARDINALITY AND UNIQUENESS
The cardinality of a value set is the number of
distinct values that exists within a column.
For example, in some contexts there is an
expected cardinality, such as a SEX field, where
only M and F might be anticipated. In one of
my clients data tables, we found a SEX field with
three values: M, F, and U. The M and F
were expected, and U indicated that the
persons sex was unknown.
the cardinality of a value set should equal the
number of records contributing to that data set.
An example of this is an expected key field: If the
cardinality is less than the number of records,
there is at least one duplicate value
FREQUENCY DISTRIBUTION
The frequency distribution of values yields the
domain.
The domain is used in more than one table.
is rarely null.
The value-matching process for a specific attribute can be
described using the following steps
The attributes distinct values are collected and counted.