FASHION MAGAZINE

CODES AND
CONVENTIONS
By Saja Kamareddine
POPULAR FASHION MAGAZINES: ELLE

Elle is a worldwide lifestyle

magazine of French origin that
focuses on fashion, beauty,
health, and entertainment. Elle is
also the world's best-selling
fashion magazine. It was founded
by Pierre Lazareff and his wife
Hlne Gordon in 1945. Elle was
founded in France in 1945.
POPULAR FILM MAGAZINES:VOGUE

The British edition of Vogue is a fashion

magazine that has been published since
the autumn of 1916. The magazine is
considered to be one that links fashion
to high society and class, teaching its
readers how to assume a distinctively
chic and modern appearance. As a
branch-off of American Vogue, British
Vogue is a magazine whose success is
based upon its advertising rather than
its sales revenue It is deemed to be
more commercial than other editions of
Vogue. British Vogue is the most
profitable British magazine as well as
the most profitable edition of Vogue
besides the US and China editions.
POPULAR FILM MAGAZINES: GLAMOUR

Glamour is a women's magazine

published by Cond Nast
Publications. Founded in 1939 and
first published in April 1939 in the
United States, it was originally called
Glamour of Hollywood. Local editions
are now published in numerous
countries including the United
Kingdom, United States, France,
Italy, Germany, Spain, Russia,
Greece, Poland, South Africa, Brazil,
Hungary, Romania, Bulgaria,
Netherlands and Mexico. In most
cases it is a monthly publication.
 CODES AND CONVENTIONS

The magazine features typical conventions found in fashion magazines, such as

articles about fashion and numerous pages on new trends, styles, designers
and whats on the catwalk.
-Masthead: the masthead of a magazine is probably the most important and
eye catching part of it, alongside with the actual model. It is the title block for
the magazine. Sometimes, when the magazine is very well known, it can afford
for the model to be covering the title, because the readers already know about
this magazine e.g. Vogue is one to do this a lot.
-Main image: In vogue they use a central image which is most dominant on
the page and it is used to attract the readers by the image.
- Main cover line: This is the second biggest text on the page, and it is easily
recognised. The font is typically large and bold and placed on the sweet spot on
the page which is a place on the cover which is very clear to the audience.
-Tag line: A tagline is used as a way to promote the magazine and is usually
used underneath the mast head on the cover.
 GRANITE
G the genre of the magazine is fashion which
I The initiations making money form these types of
generally is a genre which writes about ladies fashion,
texts being sold are the main contributors to the
new trends, make-up and glamour. With fashion
magazines publishing e.g. editors, models, publishers,
magazines the front cover usually has a well know
writers/ journalists etc..
celebrities or really glamourous models.

R people and ideas in fashion magazines are usually

T There are many technologies included in making
and distributing magazines which include things such as
represented in a very glamourous and idealistic way.
different mass production technologies which produce the
Models in these magazines are usually very poised and
magazines and cameras to take the images used in the
they use direct contact to attract the audience and make
magazines, different lighting and editing software's.
it personal like they are actually looking at you.

A Fashion magazines are stereotypically aimed at

E The editors of the magazines will know how to use
different media terminologies and codes and conventions
females aged 16-30 which is a very broad target
to make sure the magazine appeals to the target
audience but this is usually an age range which care
audience, by including appropriate cover mounts and
about their appearance and want to know about the
splashes to appeal to the audience.
hottest trends.

N There is no definitive narrative in these types of

magazines as they are usually very laid back and have a
casual format to them because magazines are usually
read in leisure.