FOCUS GROUP-REBRANDING

ANIMAL PLANET
Mica Chase
 For my rebranding project, I decided to choose Animal Planet. I
created the new logo to replace the current one as I thought
their current design was really bad and that there is a lot of
faults with it. I think the design is plain and simple therefore,
wanted to change that.

WHO DID I REBRAND?

For my initial research I did some
printed questionnaires to an open
audience of 20 people. Examples of
some questions are on the left. I
then composed pie charts for each
question to get a general overview
of the answers on closed questions.

I also completed a focus group with

around 15 respondents who gave
me their views on the current
design and how to improve and
develop it. This lead to more open
questions which meant responses
were often more detailed and
helpful.
 What do you think of the new design compared to
the old design?
Which logo do you prefer?
What dont you like about the new design?
What are your thoughts on the website design,
business cards, letterhead or hat design?
If you was to change how the extra designs look,
how would you change them?