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AMERICAN INTERNATIONAL

UNIVERSITY -BANGLADESH

Organizational Communication
Structure

SUBMITTED TO :
Shabnaz, Samia
PREPARD BY : Group - 6
NAME ID NO

HASAN KAZI MD. SIFAT 09-14659-3


LEONARD NITTYA GOMES 10-15565-1
MUKTADIR, GOLAM 10-15563-1
RABBI MD RASEL 09-14862-3
Communication

The transference and understanding of meaning is communication.

Communication is more than merely imparting meaning. It must


also be understood. In a group in which one member speaks only
German and another one do not know German, the individual
speaking German will not be fully understood. Therefore must
include both the transference and understanding of meaning.
Major function of communication

1. Control members behavior.

2. Foster motivation for what is to be done.

3. Provide a release for emotional expression.

4. Provide information needed to make decisions.


The communication process model

Communication can
flow vertically or
laterally. The vertical
dimension can be
further divided into
downward and upward
directions.

The basic communication process


Downward & Upward
communication
Upward communication :

Upward communication flows to a


higher level in the group of
organization.

Downward communication :

Communication that flows from


one level of a group or
organization to a lower level.
Lateral & Crosswise communication
Lateral communication :

When communication take place


among member of the same work
group, at the same level, among
managers at the same level or among
any horizontally equivalent personal
we describe it as lateral
communication.

Crosswise communication :

Top level management can


communicate directly with the ground
level.
Communication Flow Chart

Flow of communications
Formal Small-Group Network

Chain Wheel All Channel


Communication Channel
Two Types

Internal External

(a) Oral: (a) Oral:


Telephone, Intercom, Telephone, intercom,
Meeting, Presentation, Face to Meeting, Presentation, Face
face, meeting to face meeting, Press
Briefing

(b) Written:
(b) Written: Memo, report, graph,
e-mail, letter,
Memo, report, notice, invitation, annual
graph, e-mail, letter, notice report, leaflet
Necessity of communication
Technical Communication Plays an important role in an
organization, whether it is a business enterprise, an industry
or an academic institution. All managerial or administrative
activities involve communication, be it planning, organizing,
recruiting, co-ordinating, or decision-making.

When we write report or give instructions, we are involved in


the process of communication.

The success of any organization is largely recognized by the


quality & quantity of information flowing through its personnel.

The various types of communication not only help an


organization to grow, but also enable the communicators to
develop certain attributes.
Barriers of communication
Barriers are 3 types:

1. Intrapersonal 3. Organizational

Wrong assumptions Information overload

Varied perceptions Emotions


Differing background
Language
2. Interpersonal

Limited vocabulary

Incongruity of verbal and


nonverbal messages

Communication selectivity
Objectives

The study was aimed at the following objectives:

A. Primary objective:

To learn about the communication structure of Standard Chartered


Bank.

B. Secondary objectives:
To identify the communication strategies of Standard Chartered
Bank.
To find out their awareness level of the barriers
To suggest remedies for improvement
Standard Chartered Bank (SCBl)
Introduction of the organization

Standard Chartered Bank


started its business in
Bangladesh in 1948, opening
its first branch in the port city
of Chittagong. The bank
increasingly invested in
people, technology and
premises as its business grew
in relation to the countrys
thriving economy. At present
the bank has 6 offices in
Dhaka,Chittagong and Sylhet,
including the countrys only
offshore banking unit inside
the Dhaka Export Processing
Zone at Savar.
Case study

We took face to face interviews. We went to Standard


Chartered Bank Islamic Banking Centre Branch which is
situated in Gulshan Avenue. We talked to the three people
of personal loan section individually. We asked them the
same questions and got answers. After getting their
answers we organized the three cases and studied the
cases to reach the decision.
Analysis
They use face to face communication.
Oral communication is used more thats why they are freer.
Most of the time they use the verbal communication.
There is also downward, upward, and horizontal
communication.
Some time the organization arrange picnic or party the entire
member attend the party. This recreation system is effective
for better employee employer relationship.

Barrier:

Their formal communication style is not perfect through which


they communicate with their boss.
Conclusion

We came to know about the communication structure


of a renowned organization. Their communication style is
very rich. They have very effective communication system.
The communication style of every public organization
should follow the structure. We are grateful to our course
instructor for giving us such an opportunity to do the report
and enrich to our knowledge to a great extent.
The End

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