Professional Documents
Culture Documents
Hyundai vehicles are sold in 193 countries through some 5,000 dealerships and showrooms
Brand Value - Hyundai Motor's brand value exceeds $10 billion for the first time,2014.
Brand loyalty that comes from an emotional connection are becoming key drivers over price
Brand Journey
1996 Hyundai Motor India Incorporated
Ground-breaking ceremony at the Irrungattukottai plant near Chennai.
2006 Santro crosses million mark and had become highest selling brand across segments
Brand Journey continue
2007 Launch of Verna CRDi SX , awarded best value of Money Car 2007 .
2008-2010 i10, i20 launch, Shahrukh Khan as a brand ambassador and got an award
for CSR activities.
2011-2013 EoN Micro Car of the Year award. Launch of Hyundai Grand.
Elantra Saloon Car of the Year award.
2014-2015 Elite i20 National launch. Creta and Elite 20 have won various awards.
2016 Rolled out 7th million Car. Received Top Exporter of the Year award.
Awards
EoN Best Entry Compact Car
i10 Most Appealing Compact Car
i20 Most Premium Compact Car
Creta Car of the Year
Brand Name, Logo and Color
H letter is tilted to Right and gives fluid and smooth impression designed to give
Blue and Silver colours are closely associated with the Brand.
Brand Concept
Modern Premium
Creating Customer Create new mobility Making the impossible possible and
Satisfaction with Experience at affordable Never taking No to an answer.
Innovation. Price.
Promotional Drive
Organized at dealer workshops
Customer offers like 23 point check-up,
Discount on labour and parts.
20% discount on Extended warranty
Skill Olympic for Dealers Technicians and Road Side Assistance, etc
Objective
Motivate Technicians by giving them
global exposure and learning.
Promotional Drive
5102 technicians have participated
Winners will be sent to world skill
Olympic to be held in Korea,2017.
IMC Programme - Advertisement
TV
Magazine Newspaper
IMC Programme - Interactive Media
References
http://www.hyundai.com/in/en/AboutUs/Milestones/index.html#slide_content1
9
http://worldwide.hyundai.com/WW/Corporate/CorporateInformation/BrandSlo
gan/index.html
http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/docum
ents/sitecontent/mdaw/mdg0/~edisp/hyundai-webzine-2010-4q-eng.pdf
http://www.hyundai.com/in/en/MediaCenter/PressReleases/DF_IN_LOCAL
NEWSVIEW_20161216.html?selx2=
http://www.autonews.com/article/20101206/RETAIL03/312069982/hyundai-pla
ns-new-brand-strategy
https://www.google.co.in/?gfe_rd=cr&ei=KbiVWLyGMY3T8gej8b7ADQ#q=
hyundai+%2B+wiki
Thank you