INTRODUCTION

Mobilink is Pakistans leading provider of

voice and data services, bringing more
people together through service excellence
and product innovation
Mobilink maintains market leadership
through cutting-edge, integrated technology,
the strongest brands and the largest portfolio
of value added services
 With more than 38 million subscribers
with over 9,000 cell sites making everyday a
better day for its customers
Mobilink offers exclusive & personalized
tariff plans that empower customers and
cater to the communication needs of a
diverse group of people, from individuals to
businessmen to corporate and multinationals
MISSION

To be a superior communication services

company in Pakistan who provides the best
value to its customers, employees, business
partners and shareholders.
MOBILINK VISION

To be the leading Telecommunication

Services Provider in Pakistan by offering
innovative Communication solutions that
make each day better for our customers
while exceeding Shareholder value &
Employee Expectations.
MOBILINK IN CONTEXT OF HRM

Mobilink GSM company originated in 1994

provides the best cellular services within
Pakistan.
Well defined and structured department and
various policies
Employees are satisfied with the HR
department of Mobilink GSM Company
PERFORMANCE APPRAISAL

Informal Performance Appraisal:

The process of continually feeding back to
subordinates information regarding their
work performance
Formal Performance Appraisal:
A formalized appraisal process for rating
work performance, identifying deserving
raises or promotions, and identifying those in
need of further training
PERFORMANCE MANAGEMENT
AT MOBILINK
Performance appraisal is done on an annual
basis
360 degree evaluation is conducted
The immediate supervisor prepares an annual
report
Increments are also given
Promotions is given on good performance
Bonuses are given
BENEFITS & COMPENSATIONS IN MOBILINK GSM

Provident fund
Gratuity fund
Education growth of employees
Incentives
Medical facilities
SWOT ANALYSIS
Strengths:
Mobilink is an acknowledged market leader of all the
companies of its kind
Only cellular service in Pakistan to provide coverage on the
M2 motorway.
Pioneer in GSM service in Pakistan
Number of customers is more as compare to any other
mobile service provider in Pakistan.
Highest market share not only in terms of number of
subscribers but also in terms of revenue.
Mobilinks short message service center allows Vehicle
Tracking and Fleet (VTF) Management services.
Large number of corporate customers
Economy of scale
WEAKNESSES

Mobilink provides costly services to

customers as compared to other mobile
companies
Sometimes the network is busy and over
loaded which results in poor connectivity
Customer services centre is not providing
good quality services
OPPORTUNITIES

Before start of more new companies can target as

many new customers as they can.
Can lower prices to make business difficult for new
companies.
Mobilink is completing field-testing and certification
of its General Packet Radio Service (GPRS) products;
targeted to a market that delivers Internet Protocol
packet services to over 650 million GSM subscribers.
Mobilink can expand its target markets and enter
new market segments.
This company has faster market growth so its must
try to introduce such packages that attract more and
more customers.
THREATS

New market players are coming in near future.

New companies can offer packages for corporate
customers in better way.
Wireless local loop service providers too
targeting areas which are less developed.
Current price war may reach at a position where
only brand names survive.
Due to expensive quality of service now a days
customers can shift to other companies.
After PAKTEL is captured by china, it introduced
many new packages which attract the consumer
more than any other.
PROBLEM ANALYSIS
A continuous HR gap analysis should be performed
so that human resource profiles can be matched to
required capabilities and then to required
performance measures, for this purpose evaluation
process will be divided into two bi-annual sessions
in which objectives and performance will be
matched and analyzed. Where the gap will found
then training need analysis will be performed and
after that a series of training session will be
performed so that all the employee are able to
meet their performance objective and contribute
to over the organizational goals.