Professional Documents
Culture Documents
Products A
Brand Transition
Challenge
AJ Prads
Manny Kaush
PA U L Panks Goks
A trading name of Manchester
LOGAN Products Tans Pari
so what?
so whatDependant
?
Variable??!!?
so whatDependant
?
Variable??!!?
whats
next?
so whatDependant
?
Variable??!!?
whats
Value
next?
Offering??!!
so whatDependant
?
Variable??!!?
whats
Value
next?
Offering??!!
Core Competency
Being Human-oid
Just a random
google of
Paul Logan
Wasssaaaa!!!!!!
Closest Competitors
Paul Logan
Manchester
Stay with PLFD Brand Name
PLFD are the Leaders of the Market .
Manchester has weak Brand Strength
and Distribution network.
Whatever be the name, We are the
game.
Brand Awareness
90
80
70
60
50
PLFD
40 Manchester
30
20
10
0
Awareness Own a Product
Market Cannibalization
Gradually eating into the share of Paul Furnishings .
26% 26%
Home 20%
Office
Users
74% Others
The US market for home office furniture has
recorded an average annual growth of more
than 10%.
The Revenue of US home office market is
around $23bn.
Target Customers
Affluent
WFH
SMEs Household
Employees
s
Senior Baby
citizens Boomers
Moolah baby!!!
Lets talk benefits!!!
Co-Op. Advertisement
Paul Logan -
51 M $
Manchester
Holdings -
6M$
Moolah baby!!!
Lets talk benefits!!!
Trade Shows and Promotions
Paul Logan - 4
M$
Manchester
Holdings - 0.2
M$
Moolah baby!!!
Lets talk benefits!!!
2500
2000
1500
Total Revenue
1000 Advertisement
500
0
Paul Logan Manchester
Public Promotions
Guerilla Marketing Ideas
Unconventional and Imaginative system of promotion
A unique, engaging and thought-provoking concept to
generate buzz and consequently turn viral
Tradeshows
Everything that we say and do on the show floor will
influence prospects perception of Manchester Furniture
Promoting Manchesters Products
At 5 star Hotel Reception
At the Business class Lounge of airports in
US
Innovative Bill Boards
Develop a billboard with a nice 3-D effect to show off our
products
Mobile Bill Boards
Wood Quality speaks for
itself!!!
Superior Wood quality-FSC certified wood
TV Advertising
Infomercial Tele-marketing
Impulsive purchase by looking at the
products.
Toll-free numbers and website links.
Television
commercial to air between prime
time shows.
Comfort.
ELITE
Manchester
Covert Advertising
Useof Manchester Elite Products in the
Entertainment Industry TV dramas and movies.
News Paper Ads
Radio Advertising
Special Incentives
Special
gifts for customers who make a purchase
over $4000.
Speciality Shops
15
30 Large Retails
15
20 25 Independent Store
Smart
Multi-Option
Customer
Aware
Base
70%
60%