Professional Documents
Culture Documents
Princesses
An Institutional analysis from the perspective
Funtionalist and Conflict Theorist
Jennifer Shintaku
Lookholder
April 2, 2017
History of Disney
Disney started in 1943 with $40 and a handful of
sharpened pencils (In the Maw 1).
Teach good traits: bravery, curiosity, Sets up false perceptions of what life is
adventurous and hard work. like (Olfman 36).
No violence and blood for the most part Sets up false images of what a good or
perfect body is supposed to look like.
How does the members of
the
MembersInstitution
within this institution wouldView Itself?
enjoy what they are doing.
Most of the members are participating in what they love and are able
to artistically express themselves through these stories.
Many of these members also grew up with these type of fairy tales so
these stories are probably reminiscent of their childhoods.
Rebranding the Princess
Image
THE CLASSICAL PRINCESS
Looking at Cinderella, Snow White, and Aurora alone, there are many
things about them that the modern woman would not agree with.
This analysis of the older more classic princess, has caused our
modern society to call for a new brand of princess that more
accurately embodies the todays modern woman
Stable Features:
Merchandise
This line is a $4 billion business thats on its way to becoming the
most successful marketing venture ever (Seetodeh 2).
Their products range from dresses of all sizes to tiaras to lunch boxes
to plush toys.
No matter what the princess movie is, there will always be
merchandise to accompany it.
Conflict Theory Analysis: Merchandising is another way of promoting
ideologies that are shown within these movies.
How would I improve this
Institution
I would improve this institution by continuing the idea of molding the
princess image to the modern woman.
I would also try to include more positive attitudes and views when it
comes to independence and strength of the princesses.
Producers
Find literary property, shape an idea into a film, raise money, hire directors, choose
cast, and oversee production and postproduction
Writers
Write screenplays for the movies
Animators
Create the animations, multiple images that give illusions of movement when in a
rapid sequence
Does the Institution work
better for Some as
opposed
This institution to
works very well for Others?
younger children because they are
the consumers that the institution is advertising to.
The Princess Brand does not advertise itself to adults because adults
do not believe in fairytales because they have lived life and are
aware of reality.
Works Cited
1. Healy, Christopher. "Once upon a Time...:" Edmonton Journal, Jan 09, 2005, pp. D3, ProQuest Central,
https://login.ezp.pasadena.edu/login?url=http://search.proquest.com/docview/253213431?
accountid=28371.
2. Higgs, Sam. "Damsels in Development: REPRESENTATION, TRANSITION AND THE DISNEY PRINCESS."
Screen Education, no. 83, 2016, pp. 62-69, ProQuest Central, https://login.ezp.pasadena.edu/login?
url=http://search.proquest.com/docview/1815375579?accountid=28371.
3. "In the Maw of the Mouse: Disney's Pervasive Empire is Corrupting our Cultural Heritage." Western
Report, vol. 11, no. 27, Jul 22, 1996, pp. 26-30, ProQuest Central,
https://login.ezp.pasadena.edu/login?url=http://search.proquest.com/docview/214880309?accountid=
28371
.
4. Johnson, Matthew. "The Little Princess Syndrome." Natural Life 136 (2010): 34-36. Consumer Health
Complete - EBSCOhost. Web. 28 April 2017.
5. Olfman, Sharna. The Sexualization of Childhood. Westport, CT: Praeger, 2009. Print.
6. Setoodeh, Ramin, and Jennie Yabroff. "Princess Power." Newsweek 150.22 (2007): 66-67. Academic
Search Premier. Web. 28 Oct. 2014.
7. Tracey Mollet. With a Smile and a Song : Walt Disney and the Birth of the American Fairy Tale.